Digital Strategy and Action

Brent Lewis (Harlequin)

2:30pm Monday, 02/11/2008

Broadway North

Presentation: Digital Strategy and Action Presentation [PPT]

Patiently watching the digital landscape unfold, it was in late 2005 Harlequin decided to enter the fray. In two short years the publisher has become one of the leaders in the digital space. Harlequin will highlight its digital strategy, lessons learned, and specific in-market examples, including its leading e-book publishing program.

Brent Lewis

Harlequin

Brent is VP, Digital & Internet for Harlequin Enterprises Ltd., a leading publisher of women’s fiction and the world’s largest publisher of series romance. Brent leads the strategic development and operational execution of Harlequin’s digital publishing and marketing programs. This includes Harlequin’s own site featuring a robust community of readers, a leading and widely recognized ebook program, digital audio, mobile distribution, digital only content and leveraging Harlequin’s famous brand in the web 2.0 world.

Brent has over 16 years marketing experience within publishing covering trade, educational and children’s products. Brent has developed internet marketing and commerce solutions for over ten years including Harlequin’s ebook strategy and site development. He has worked in the U.S., Canadian and UK publishing markets.