Smashwords Disrupts eBook Publishing Landscape

This 5-minute Lightning Talk will introduce the publishing community to Smashwords, a new digital publishing startup that promises to do for self-published ebook authors what YouTube did for amateur video producers.

Smashwords is a new digital publishing platform that provides authors with powerful tools that put them in control over the sales, marketing, sampling, and licensing of their works.

The presentation will begin with a summary of why Coker believes the traditional book publishing industry is broken, from the perspective of authors, publishers, and consumers.

Coker will introduce the audience to Smashwords and propose how publishers can leverage Smashwords to increase the profitability of their businesses.