Publishers are faced with the decision to either make the investments in time and resources to develop solutions on their own, or to look for a partner who can deliver a suite of solutions for them. Ingram is making the investments, leveraging the breadth of its resources across its content companies, and partnering with industry leaders like Microsoft to deliver a suite of solutions that assist publishers in developing their digital strategy, monetizing content, and meeting digital storage and distribution needs.
This session provides an overview of those offerings. Backed by CoreSource, a secure and robust digital asset management platform, the Ingram suite of products and services allow publishers access to the widest range of consumer buying points, including social networking sites, online booksellers, other retail web sites, and targeted email lists. And by tracking content activity from search to buy, publishers can continually refine their offerings and marketing techniques to deliver the most competitive product and message to the marketplace.
Clifford Guren is Senior Director of Publisher Evangelism for Microsoft’s Live Search Books and Live Search Academic projects. Prior to joining the Live Search team, Mr. Guren was responsible for Microsoft Reader, Microsoft’s eBook platform. A 25-year veteran in the world of digital content development and publishing, Mr. Guren has also held management positions at Quebecor, Inc., Asymetrix Corporation, and Apple Computer. He holds a Master of Fine Arts degree from Columbia University.
Andrew Weinstein joined Ingram Digital Ventures, a predecessor company to IDG, in September 2005. Previously, Mr. Weinstein spent 5-years at Lightning Source Inc., most recently as Vice President of Channel and Publisher Development. In that role he had responsibility for all aspects of Lightning Source’s eBook business. In addition, he managed the business development and operational relationships for Lightning Source’s key print on demand distribution customers, including Amazon, B&N, Ingram Book Group, NACSCORP and Baker & Taylor.
Mr. Weinstein came to Lightning Source through the acquisition of the company he co-founded JNMedia, Inc., a leading developer of publishing technology. JNMedia, Inc.’s EPODIUM technology, Electronic Publishing On Demand In Unlimited Media, helped publishers create a platform to multi-purpose book content for print, electronic, and online/offline marketing uses.
Before co-founding JNMedia, Inc., Mr. Weinstein was an Associate Director at BMG Direct, the world’s largest direct mail music club, where he managed the financial/marketing analytical group. In this capacity, he developed many of the analytical models used to evaluate the music club membership’s purchasing trends and to forecast their contribution to the business more accurately. In addition, he actively contributed to and managed the development, measurement, and deployment of all new online initiatives.
Mr. Weinstein received his B.A. in Economics from Brandeis University and his M.B.A. in Finance and Marketing from New York University’s Leonard N. Stern School of Business.
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