We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business

Barry Libert (Mzinga)

5:00pm Monday, 02/11/2008

Broadway Ballroom

Presentation: We are Smarter Than Me_ How to Unleash the Power of Crowds in Your Business Presentation [ZIP]

Many companies have benefited hugely from harnessing collective power. But not all have succeeded. There are many pitfalls to be avoided and obstacles to be overcome in tapping the wisdom of communities. If you can take on the challenge, communities and social networks can help your company invent new products and services, improve customer service, boost sales, tap into new sources of financing, and make everyone a leader. They can make your company more productive, more profitable, and a better place for the people who work and live there.

Learn how business communities and social networking can:

Drive innovation
Reach new markets
Resurrect customer loyalty
Improve profitability

Barry Libert

Mzinga

Barry Libert is the Chairman of Mzinga (Swahili for “beehive”), a leading provider of business social media solutions to drive growth, innovation and learning. As the founder and CEO of one of Mzinga’s predecessor companies, Shared Insights, Libert was one of the first in the industry to recognize and promote the value of communities and Web 2.0 technologies in enabling enterprises to communicate and collaborate to make better decisions based on the experience of peers, experts and leading industry vendors. Libert’s previous experience includes positions with Arthur Andersen, John Hancock and McKinsey & Company. The co-author of “We Are Smarter Than Me,” he has written extensively on the value of information and relationships; his articles have appeared in Newsweek, Smart Money, Barron’s, The Wall Street Journal and The New York Times. He has also appeared on CNN, CNBC and NPR. He received a bachelor’s degree from Tufts University and an M.B.A. from Columbia Business School.