Change for Publishing Conference, Kathy Sierra and Tim O’Reilly discuss innovations in the publishing landscape from an author’s perspective. They also touch on the principles of how Sierra successfully “creates passionate users” and how this energizes and increases her audience.
Kathy Sierra worked as a game programmer, interaction designer, and learning specialist (Sun Microsystems, UCLA Extension) before creating the best-selling Head First series for O’Reilly. She was the original creator of one of the largest software developer communities, javaranch.com, and the author of a Technorati Top 100 blog, “Creating Passionate Users.”
Tim O’Reilly is the founder and CEO of O’Reilly Media. His original business plan was “interesting work for interesting people,” and that’s worked out pretty well. He publishes books, runs conferences, invests in early-stage startups, urges companies to create more value than they capture, and tries to change the world by spreading and amplifying the knowledge of innovators.
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