Search engines are one of the primary ways readers can find your web site and your books. But rising through the result ranks—known as “search engine optimization” or SEO—is a nuanced process, fraught with easy-to-overlook details, technical jargon, and alluring options that can get you banned from the major search engines.
This workshop will teach you SEO best practices, bearing in mind the particular concerns of book publishers, while pointing out tempting tricks you should avoid and the hidden opportunities available to those who know where to look.
Jamie Low has helped hundreds of organizations “get search” for over a decade.
The founder of consulting firm SearchEngineMarketing.com, he regularly guides virtual teams of marketing and technology professionals through the turbulent waters of creating and maintaining their own in-house search marketing initiatives.
A frequent speaker and trainer on the topic of “Search Engine Optimization”, he has also been a featured presenter at Danny Sullivan’s Search Engine Strategies conference series, and has been quoted in publications such as Inc Magazine, Internet.com and the Wall Street Journal Online.
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