Electronic publishing may mean no more ink under the fingernails, but some things never change: publishing is still highly speculative. 18th century publishers used pre-publication sales to help them choose projects and plan print runs.
This session will examine how a modern e-publisher reinvented this model for the Web to ensure that every project is profitable. It will also explore an additional real-world model in which users transparently establish the price/demand curve. Both models include real data—and insights—from a 7,000-title e-publisher.
Bob Pritchett is the President/CEO of Logos Bible Software, an electronic publisher of reference and scholarly works. Logos offers more than 30,000 titles from 150 publishers to half a million users worldwide. Bob is a 2005 winner of the Ernst & Young Entrepreneur of the Year award and the author of Fire Someone Today, And Other Surprising Tactics for Making Your Business a Success.
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