If we’re moving toward Web 2.0, what does that mean for web publishing?
In this talk, Jason Hunter answers that question. Based on his experience as principal technologist at Mark Logic, working with dozens of the largest online publishers, he’ll present a vision for how the Web 2.0 concepts like personalization, collective intelligence, the long tail, and the importance of “owning the data” can and should reshape the face of online publishing—and how XML, XQuery, and XML-aware text search act as the key enablers. He’ll also introduce new Web Publishing 2.0 concepts like “Sweat the content” and “Give answers not links.”
Mr. Kreisa has been working in high tech for over 17 years and is now leading product marketing at Mark Logic. He is responsible for all aspects of product marketing for MarkLogic Server. Prior to Mark Logic he spent more than 6 years with Business Objects. There he led the corporate demo team and had product marketing responsibilities for several products including Web Intelligence, and the performance management products. Mr. Kreisa holds a bachelor’s degree in computer science from the University of Texas.
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