I Had No Idea My Phone Could Do That!

Sophia Stuart (Hearst digital media, Hearst Magazines)

2:00pm Tuesday, 02/12/2008

Shubert/Uris

Presentation: I Had No Idea My Phone Could Do That! Presentation [PPT]

This session will delve into:

The mobile marketplace from a tech perspective (tiny bit of telecoms history, always intriguing)
Hearst’s strategy: going in depth into Esquire (for the chaps in the crowd)
How it was executed across 1,600 browsers and 182 carriers
Final thoughts, take-aways/learnings about mobile tech in the U.S.
Q&A

Sophia Stuart

Hearst digital media, Hearst Magazines

Sophia Stuart joined Hearst Magazines Digital Media group as Mobile Director in June 2006. She is responsible for building mobile content and services across Hearst Magazines’ brands in the USA and rejoins Hearst after leading digital media ventures for the company’s UK operations (National Magazine Company) from 1999 to 2001.

Starting initially as a journalist in the UK, Ms. Stuart wrote about art, fashion, media and technology for The Independent newspaper (UK), The Guardian (UK), Time Out (London), Black + White (Studio Magazines in Australia), Out (NYC), International Broadcast and Screen International.

She created the first digital media team at Common Purpose, the international leadership organization that aims to improve the way towns and cities are run. After a brief consulting job at Condé Nast UK for the original British Vogue and GQ web sites, Ms. Stuart joined The National Magazine Company to launch more than 21 corporate and consumer-facing online ventures.