It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally. This seminar will be examining experiments in moving both legacy content and original For Mobile Only content into mobile distribution on both proprietorial devices and through broader applications that work universally with all Internet enabled devices. It will also look at some of the specific challenges mobile poses to content creators and distributors as well as discuss pricing alternatives, advertising and sponsorship opportunities and various business models to making content work. We will be presenting case studies of specific For Mobile Only content projects that attempt to use the unique attributes of mobile in creating new forms of content as well as those of successful content monetization.
Bob Kasher is Sales Director for MPS Mobile a new Mobile device based content delivery platform that makes print, music and video available to any Internet enabled mobile device anywhere in the world. He has been a pioneer in the world of digital content as one of the founders of /Database Directories/ an early digital publisher still operating profitably and successfully as well as many other positions in the publishing industry (some concurrent) from author to marketing director to publisher with a variety of companies including Prentice Hall, IDG, Talonbooks, NTC Books and General Publishing.
Howard Campbell has been involved in education for the past fifteen years. A trained teacher and software developer, Howard ventured into publishing in the early 1990s and since 2001 has combined his knowledge of digital technologies, pedagogy and publishing to help traditional print publishers enter the digital space.
Biography coming soon.
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