Understanding and Profiting from eBooks

Tonya Engst (TidBITS Publishing Inc.)

8:30am Wednesday, 02/13/2008

Soho

In this session, you’ll see examples of ebooks from a variety of publishers, get ideas for making an ebook easy to buy and fun to read, and get ideas for adding special “e” features to ebooks. We’ll be looking at:

Pros and cons of ebooks vs. print books
Smart ways to sell ebooks
Design considerations for ebooks
Useful features that ebooks can provide to readers
Useful – and profitable – features that ebooks can provide to publishers

Tonya Engst

TidBITS Publishing Inc.

Tonya Engst is co-founder of the Take Control series of electronic books, which began in 2003 in order to deliver up-to-date technical content to readers. She currently serves as editor in chief for the series, which continues to innovate in creating, selling, and updating ebooks. Tonya is also known for co-founding and working as Senior Editor for TidBITS, an a Web site and email newsletter about all things Macintosh that has published on a consistent weekly schedule since 1990. Tonya is also a member of the MacNotables podcasting group.