Emerging technologies, new business models and changing social expectations are bringing new focus to old debates around copyright. They are challenging assumptions about who controls content. And they are shifting the balance of power between content creators and distributors. How can publishers turn these forces to their advantage? What questions should they ask as we look to the future?
Bill Burger is vice president of marketing at Copyright Clearance Center, the world’s leading provider of content licensing solutions for corporations and academic institutions. Bill joined the senior management team at CCC in 2005 and leads the company’s product marketing and marketing communications groups.
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