Digitizing Your Backlist

Rebecca Goldthwaite (Cengage Learning [formerly Thomson Learning])

8:30am Wednesday, 02/13/2008

Duffy/Columbia

Presentation: Digitizing Your Backlist Presentation [ZIP]
Paper: Digitizing Your Backlist Paper [PDF]

Your backlist promises long-tail sales and newfound revenue. But in order to tap this potential, your books must exist in a digital form.

What are your options for digitizing your backlist?
Is XML the right digitization path for your content, or is PDF enough for your needs?
What are the financial models needed for sound digitization decision filters?
What are the costs associated with digitization? The limits? The business processes you need in place?

This session will give practical information to make decisions about digitization.

Rebecca Goldthwaite

Cengage Learning [formerly Thomson Learning]

Rebecca Goldthwaite is the Director, Strategic Partner Management-Production at Cengage Learning [formerly Thomson Learning]. Rebecca led Cengage Learning’s effort to digitize over 1200 backlist titles to enable reuse of content in a media-neutral environment, and repurposing with other publishing groups, such as Custom Publishing. Rebecca has also been at the forefront of other strategic initiatives such as utilizing Semantic Web technologies to better enable content relationships across Cengage Learning and the open web.