In the Digital Age, we should think increasingly of book production in the same context as software: always in beta, being constantly iterated and improved with new information and corrections. Read more.

Use pre-publication sales and user-set pricing to help choose projects and plan print runs. Read more.

Seth Godin, noted author, speaker, and entrepreneur describes how he has used new media, new marketing and new thinking to simultaneously annoy his publishers and create 10 bestselling books in a row. Read more.

How advances in consumer electronics are rapidly altering the way customers interact with content. Read more.

Using an XML-Driven API, ColorCentric is a Digital Printing Operating System that enables content owners and creators the ability to dynamically create and order content in quantity one. Our automated manufacturing workflow provides a virtually touch-less end-to-end production and fulfillment solution, bringing the power of one to the masses. Read more.

Are your customers confused about how to license your content? Are you ready to help them? Make licensing a core piece of your online publishing strategy by providing your customers with the tools that allow them to get instant, self-service access to reprint and permission services. Read more.

Historically, scribbling in page margins has been a solitary practice—one reader, one book—with annotated copies sometimes shared. If the book is digital, however, and resides on a network, new possibilities begin to open up. Read more.

Scientific information has moved online ahead of most other areas of publishing, and there are some general lessons to be drawn from the things that those publishers did right and wrong. This session will describe these and then extrapolate to what they might mean for other types of publishing. Read more.

Dutch sites reveal ingredients for viable business models of internet publishing. Our research has led to a diagnostic model that publishers can use to review their online publishing activities. Read more.

Emerald shares its experiences of digitizing the entire journal backlist. Find out what obstacles they overcame and how they benefited from attending last year’s TOC workshop on this subject. Read more.

Our business is changing radically. We need to move to a rapid and agile content-creation and publishing model, enabling us to produce in print & online formats for different markets & channels. Presenting three case studies of complex publishing problems and these organizations are solving these issues with new approaches. Read more.

Publishers in the textbook market today face an unprecedented array of challenges as more universities and K12 schools adopt laptop programs. This session provides an overview and presents a possible solution: e-textbooks from VitalSource. Read more.

Find out how to invite your audience to participate in your book/magazine, to create a better, more authentic product, without sacrificing quality, editorial vision, or wasting time. Read more.

If we're moving to Web 2.0, what does that mean for web publishing? Hunter presents a vision for how ideas like personalization, collective intelligence, and owning the data are reshaping publishing. Read more.

Following the economy in general, book publishing in the digital age will be a "service" rather than a "commodity" business. The new science of "service innovation" shows the way. Read more.

Technology has made it possible for publishers to profitably expand to include persons who are blind and print disabled. The growing legal demands to serve this population makes this a timely issue. Read more.

A major challenge facing print publishers is how to keep pace with internet titans like Google and Amazon, while increasing readership. To remain relevant, it will be important to incorporate new services into digital properties, partnerships, and sales channels. Read more.

For 2000 years, rabbis have been collaboratively writing, editing, and critiquing a book that never stopped being printed and is still being written—The Talmud. There are lessons to be learned. Read more.

Andrew Bolwell, from HP, will outline a vision for the new publishing frontier—where publishing is democratized, print is personal, fulfillment is on demand, and new business models flourish. Read more.

Patiently watching the digital landscape unfold, in late 2005 Harlequin decided to enter the fray. Harlequin will highlight its digital strategy, lessons learned, and its leading e-book publishing program. Read more.

Several notable book authors have created blogs to accompany the writing of their books. What impact will blogging have on book writing over the long term? Read more.

In the last three years, one technology has captured the market for web monitoring and precision extraction of content using intelligent software agents. Find out how Connotate has become the platform of choice for seven of the Top 10 global publishers and media companies. Read more.

Reaching beyond book sales to your readers means deciding what to build community around. Failure is easy—running good communities requires bold decisions and new skills outside the publishing world. Read more.

When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them? Read more.

An introduction to Affiliate Marketing for publishers ... understand how publishers can take advantage of this new, proven distribution channel for digital goods. Read more.

From web sites that trade in publishing industry gossip, to blogs that teach you how to get published, literary bloggers have created a whole new world online. Read more.

Cold Fusion Entertainment enhances the imagination with Cypher and will socialize go-to market strategies with publishing partners allowing means to create a new category of books with infinite possibilities. Cold Fusion Entertainment integrates licensing and marketing services on a worldwide basis. Founder David Elmekies introduces Brainy Baby and defines a new scope of licensing opportunities. Read more.

XML Content Servers help publishers become more agile with content, enabling them to experiment with new products and distribution models. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success. Read more.

Readers are taking the personal connections books have always forged to the web, using social networking sites and software to share what's on their bookshelves and find out what others are reading. Join the founders of some of the most popular social reading sites for a panel discussion on where their sites came from, and what they see for the future of social reading. Read more.

This session will be a moderated interactive panel discussion. The panelists will be thought leaders that represent various sides of this copyright conundrum. Read more.

This talk will present the mathematical realities of retail marketing in the digital content space. Read more.

Launched in 2005, MAKE is one of the most celebrated new magazines and its web site and weekly video show top the online charts. Senior editor Phillip Torrone will lift the hood on MAKE's online strategy: what has worked, community, statistics, metrics, and more. Read more.

To remain or become market leaders, firms must improve content, process, and core competencies and make exceptional use of information and document technologies. They must align their publishing strategy with their organization’s competitive strategy. Improve your business process through the introduction of document technologies and process improvements. Read more.

Clipboards, clunky FTP sites, demanding authors, and harried production staff: production management doesn’t have to be that way. Here’s how Appingo created flexible capacity with new tools, revamped concepts, and an honest look at the process as a whole. Read more.

Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year for the e-Book faithful, with the launch of Amazon's Kindle, the first experiments with delivery of digital books on revolutionary new mobile devices like the iPhone and the $100-laptop Read more.

The economics and effects of on-demand publishing as a storefront business model: why Kinkos as a bookstore could mean richer and more participatory experience for readers, authors, and booksellers. Read more.

As publishers turn to the Web to reach book buyers and readers, they are faced with the growing costs of their digital marketing infrastructure. Learn how to make the most of your online investments. Read more.

Sophia Stuart, mobile director for Hearst Digital Media, provides an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy. Read more.

A new generation of "Smart Media" technologies is going to recast how people interact with knowledge and information. You may not have heard much about the "Semantic Web"—it's a hardcore tech-head topic. Read more.

The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on the role of publisher, and what this means for the future of publishing. Read more.

At what point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they want to pay for the rest/best version? Read more.

New sales, marketing, and distribution methods and models are emerging in today’s digital publishing world. Ingram is making the investments to deliver a suite of solutions to assist publishers. Read more.

Is the blog as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing? Read more.

This session will present Adobe’s open, cross-platform digital publishing solution, demonstrating content creation tools, hosted services, and Rich Internet Applications for online and downloadable distribution. Read more.

Provide publishers with an overview of new digital strategies and different forms of internet distribution and content access, to captivate a new generation of consumers. Read more.

Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at real-life cases where publishers have built successful new products and revenue streams. Read more.

The stunning success of Wikipedia -- in which an organization with just four full-time employees managed to become one of the top ten sites on the Web -- has gotten lots of people thinking about wikis. In this talk, we'll look at the social and technical factors that made Wikipedia a success, review new research challenging conventional wisdom about how its articles are authored, Read more.

In our incredibly busy and fast-paced lives, finding the time to read books is becoming increasingly more difficult. Digital serialization through email and RSS offers an attractive alternative by allowing people to include reading in their daily routines. Read more.

What do we mean by "eBooks," and who's interested in reading them? Big names like Amazon and Sony have revitalized interest in specialized eBook reading devices, and more and more well-known publishers are making titles available for eBook-reading programs that run on general-purpose PCs. What formats are they using? What standards are available? Read more.

Print-on-demand is emerging as an intriguing tool for publishers, providing new ways to think about your supply chain, your content, and your customers. This session will discuss how publishers have incorporated POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD. Read more.

Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization. Read more.

This fast paced and information packed tutorial provides a practical framework for creating strategies that attract new readers through search engines. Read more.

In this session, you'll see examples of ebooks from a variety of publishers, get ideas for making an ebook easy to buy and fun to read, and get ideas for adding special "e" features to ebooks. We'll be looking at: Read more.

This tutorial will address some of the toughest legal issues facing publishers today. A panel of prominent attorneys will help you understand and navigate topics and issues including user-generated content, fair-use, satire, piracy, enforcement, copyright, licensing, contracts, and privacy issues. Read more.

XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what's happening without dwelling on technical details. Read more.

It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally. Read more.

This tutorial is divided into two parts: *How POD fits into a digital strategy:* *Stepping Over the Threshold to New Sales: An introduction to Microsoft Live Search Books* Read more.