Schedule

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Below are the confirmed and scheduled talks at TOC (schedule subject to change).

Broadway North
7:30am Continental Breakfast-Broadway South
10:15am AM Break in the Foyer
11:35am What’s Their Secret? Key Elements for Successful Web Publishing Formats Erik Stevens (Phaff & Partners B.V.) et al
12:20pm Lunch in the Westside Ballroom, 5th floor
1:40pm Breakout sessions
Service Innovation: The Path to Book Publishing Success in the Digital Age James Lichtenberg (Lightspeed, LLC)
2:30pm Breakout sessions
Digital Strategy and Action Brent Lewis (Harlequin)
3:15pm PM Break in Exhibit Hall
Broadway South
7:30am Continental Breakfast-Broadway South
10:15am AM Break in the Foyer
10:45am breakout sessions
The Book as Beta Dan Gillmor (Arizona State University's Cronkite School of Journalism & Mass Communication) et al
11:35am Breakout session
Books as Conversations Ben Vershbow (New York Public Library)
12:20pm Lunch in Westside Ballroom, 5th floor
2:30pm Breakout sessions
The Talmud as a Template for Digital Publishing Sam Jaffe (Copea Energy)
3:15pm PM Break in Exhibit Hall
Winter Garden
7:30am Continental Breakfast-Broadway South
10:15am AM Break in the Foyer
10:45am breakout sessions
Business Models that Guarantee Profitability in Publishing Bob Pritchett (Logos Bible Software)
11:35am Online Lessons from Science Publishing Timo Hannay (Nature Publishing Group)
12:20pm Lunch in Westside Ballroom, 5th floor
1:40pm Breakout sessions
Next Generation Web Publishing John Kreisa (Mark Logic)
2:30pm Breakout sessions
Long Tail Publishing: A Tale of Two Industries Andrew Bolwell (HP)
3:15pm PM Break in Exhibit Hall
Shubert/Uris
7:30am Continental Breakfast-Broadway South
10:15am AM Break in the Foyer
10:45am breakout sessions
Gadgetopia II Bill Damon (Harvard Business School Publishing) et al
11:35am TOC Follow-up Case Study: Digitizing Emerald’s Backlist Anna Torrance (Emerald Group Publishing Limited)
12:20pm Lunch in Westside Ballroom, 5th floor
1:40pm Breakout sessions
Making Digital Publishing Accessible to Persons Who are Blind and Print Disabled George Kerscher (Daisy Consortium) et al
2:30pm Breakout sessions
Blogs as Books, Books as Blogs Scott Karp (Publish2, Inc.) et al
3:15pm PM Break in Exhibit Hall
Plymouth
7:30am Continental Breakfast-Broadway South
10:15am AM Break in the Foyer
10:45am Breakout sessions
ColorCentric: The Digital Print Operating System for Real-Time Publishing J. Andrew Cooney, Jr. (ColorCentric Corp.)
11:35am breakout sessions
Agile Publishing (Print & Online) with a Global Workforce Sol Rosenberg (Value Chain International, Ltd.)
12:20pm Lunch in Westside Ballroom, 5th floor
1:40pm Breakout sessions
TBC
2:30pm Breakout sessions
TBC
3:15pm PM Break in Exhibit Hall
Broadway Ballroom
7:30am Breakfast - Foyer
8:30am Welcome
Room: Broadway Ballroom
TBC
8:45am Plenary
Room: Broadway Ballroom
Information 3.0: Will Publishers Matter Stephen Abram (SirsiDynix)
9:05am Morning Keynotes
Room: Broadway Ballroom
Copyright in a New Light Bill Burger (Copyright Clearance Center)
9:25am Plenary
Room: Broadway Ballroom
Whose Story is This, Anyway? When Readers Become Writers Douglas Rushkoff (Author, "Get Back in the Box")
9:45am Morning Keynotes
Room: Broadway Ballroom
A Conversation with Tim O'Reilly and Kathy Sierra (pre-recorded) Kathy Sierra (Creating Passionate Users) et al
10:15am AM Break in the Foyer
12:20pm Lunch in Westside Ballroom, 5th floor
3:15pm PM Break in Exhibit Hall
4:00pm Afternoon Keynotes
Room: Broadway Ballroom
Making the Digital Leap: Protecting the Value of Your Business in the Migration from Print to Electronic Kenneth Brooks (Cengage Learning)
4:30pm Afternoon Keynotes
Room: Broadway Ballroom
The Supply Chain Evolution John Ingram (Ingram Industries, Inc.)
5:00pm Afternoon Keynote
Room: Broadway Ballroom
We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business Barry Libert (Mzinga)
5:30pm Afternoon Keynotes
Room: Broadway Ballroom
Publishing: True or False Sara Nelson (Publishers Weekly)
6:00pm Evening Event: Sponsor Gallery Reception
Room: Broadway Ballroom
Sponsor Gallery Reception
7:30pm Lightning Demos
Room: Broadway Ballroom
TOC Lightning Demos
8:30pm TOC Faire
Room: Broadway Ballroom
TOC Faire
Royale
7:30am Continental Breakfast-Broadway South
10:15am Break
10:45am Session
Solutions to Optimize Online Licensing Strategies Colleen Cosgrove` (Copyright Clearance Center)
11:35am Session
e-Textbooks: Driving the Future of Education William Chesser (Ingram Digital Group) et al
12:20pm Lunch in Westside Ballroom, 5th floor
1:40pm Session
Going Digital: Next-generation Book Selling Expands Options for Publishers Craig A. Miller (LibreDigital, Division of NewsStand, Inc.)
2:30pm Session
Supercharging Content Acquisition and Productivity for Publishers Lokesh Seth (Connotate) et al
3:15pm PM Break
7:30am–8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am–10:45am (30m)
Break: AM Break in the Foyer
10:45am–11:30am (45m) Digital Strategy, General, Marketing
10 Bestsellers: Using New Media, New Marketing, and New Thinking to Create 10 Bestselling Books
Seth Godin (just an author...)
Seth Godin, noted author, speaker, and entrepreneur describes how he has used new media, new marketing and new thinking to simultaneously annoy his publishers and create 10 bestselling books in a row.
11:35am–12:20pm (45m) Digital Strategy, General
What’s Their Secret? Key Elements for Successful Web Publishing Formats
Erik Stevens (Phaff & Partners B.V.) et al
Dutch sites reveal ingredients for viable business models of internet publishing. Our research has led to a diagnostic model that publishers can use to review their online publishing activities.
12:20pm–1:40pm (1h 20m)
Break: Lunch in the Westside Ballroom, 5th floor
1:40pm–2:25pm (45m) Digital Strategy, General
Service Innovation: The Path to Book Publishing Success in the Digital Age
James Lichtenberg (Lightspeed, LLC)
Following the economy in general, book publishing in the digital age will be a "service" rather than a "commodity" business. The new science of "service innovation" shows the way.
2:30pm–3:15pm (45m) Digital Strategy, General
Digital Strategy and Action
Brent Lewis (Harlequin)
Patiently watching the digital landscape unfold, in late 2005 Harlequin decided to enter the fray. Harlequin will highlight its digital strategy, lessons learned, and its leading e-book publishing program.
3:15pm–4:00pm (45m)
Break: PM Break in Exhibit Hall
7:30am–8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am–10:45am (30m)
Break: AM Break in the Foyer
10:45am–11:30am (45m) Digital Strategy, General
The Book as Beta
Dan Gillmor (Arizona State University's Cronkite School of Journalism & Mass Communication) et al
In the Digital Age, we should think increasingly of book production in the same context as software: always in beta, being constantly iterated and improved with new information and corrections.
11:35am–12:20pm (45m) General
Books as Conversations
Ben Vershbow (New York Public Library)
Historically, scribbling in page margins has been a solitary practice—one reader, one book—with annotated copies sometimes shared. If the book is digital, however, and resides on a network, new possibilities begin to open up.
12:20pm–1:40pm (1h 20m)
Break: Lunch in Westside Ballroom, 5th floor
1:40pm–2:25pm (45m) Digital Strategy, General, Social
Audience as Authors: Creating, Managing, and Sustaining a Community of Contributors
Derek Powazek (Pixish)
Find out how to invite your audience to participate in your book/magazine, to create a better, more authentic product, without sacrificing quality, editorial vision, or wasting time.
2:30pm–3:15pm (45m) General, Social
The Talmud as a Template for Digital Publishing
Sam Jaffe (Copea Energy)
For 2000 years, rabbis have been collaboratively writing, editing, and critiquing a book that never stopped being printed and is still being written—The Talmud. There are lessons to be learned.
3:15pm–4:00pm (45m)
Break: PM Break in Exhibit Hall
7:30am–8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am–10:45am (30m)
Break: AM Break in the Foyer
10:45am–11:30am (45m) Business Models, General
Business Models that Guarantee Profitability in Publishing
Bob Pritchett (Logos Bible Software)
Use pre-publication sales and user-set pricing to help choose projects and plan print runs.
11:35am–12:20pm (45m) General, Marketing
Online Lessons from Science Publishing
Timo Hannay (Nature Publishing Group)
Scientific information has moved online ahead of most other areas of publishing, and there are some general lessons to be drawn from the things that those publishers did right and wrong. This session will describe these and then extrapolate to what they might mean for other types of publishing.
12:20pm–1:40pm (1h 20m)
Break: Lunch in Westside Ballroom, 5th floor
1:40pm–2:25pm (45m) Business Models, Digital Strategy, General
Next Generation Web Publishing
John Kreisa (Mark Logic)
If we're moving to Web 2.0, what does that mean for web publishing? Hunter presents a vision for how ideas like personalization, collective intelligence, and owning the data are reshaping publishing.
2:30pm–3:15pm (45m) Business Models, Digital Strategy, General
Long Tail Publishing: A Tale of Two Industries
Andrew Bolwell (HP)
Andrew Bolwell, from HP, will outline a vision for the new publishing frontier—where publishing is democratized, print is personal, fulfillment is on demand, and new business models flourish.
3:15pm–4:00pm (45m)
Break: PM Break in Exhibit Hall
7:30am–8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am–10:45am (30m)
Break: AM Break in the Foyer
10:45am–11:30am (45m) E-books and Mobile Devices, General
Gadgetopia II
Bill Damon (Harvard Business School Publishing) et al
How advances in consumer electronics are rapidly altering the way customers interact with content.
11:35am–12:20pm (45m) Digital Strategy, General
TOC Follow-up Case Study: Digitizing Emerald’s Backlist
Anna Torrance (Emerald Group Publishing Limited)
Emerald shares its experiences of digitizing the entire journal backlist. Find out what obstacles they overcame and how they benefited from attending last year’s TOC workshop on this subject.
12:20pm–1:40pm (1h 20m)
Break: Lunch in Westside Ballroom, 5th floor
1:40pm–2:25pm (45m) Digital Strategy, General, Open Access
Making Digital Publishing Accessible to Persons Who are Blind and Print Disabled
George Kerscher (Daisy Consortium) et al
Technology has made it possible for publishers to profitably expand to include persons who are blind and print disabled. The growing legal demands to serve this population makes this a timely issue.
2:30pm–3:15pm (45m) Blogging, Digital Strategy, General, Marketing
Blogs as Books, Books as Blogs
Scott Karp (Publish2, Inc.) et al
Several notable book authors have created blogs to accompany the writing of their books. What impact will blogging have on book writing over the long term?
3:15pm–4:00pm (45m)
Break: PM Break in Exhibit Hall
7:30am–8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am–10:45am (30m)
Break: AM Break in the Foyer
10:45am–11:30am (45m) Products & Services
ColorCentric: The Digital Print Operating System for Real-Time Publishing
J. Andrew Cooney, Jr. (ColorCentric Corp.)
Using an XML-Driven API, ColorCentric is a Digital Printing Operating System that enables content owners and creators the ability to dynamically create and order content in quantity one. Our automated manufacturing workflow provides a virtually touch-less end-to-end production and fulfillment solution, bringing the power of one to the masses.
11:35am–12:20pm (45m) Products & Services
Agile Publishing (Print & Online) with a Global Workforce
Sol Rosenberg (Value Chain International, Ltd.)
Our business is changing radically. We need to move to a rapid and agile content-creation and publishing model, enabling us to produce in print & online formats for different markets & channels. Presenting three case studies of complex publishing problems and these organizations are solving these issues with new approaches.
12:20pm–1:40pm (1h 20m)
Break: Lunch in Westside Ballroom, 5th floor
1:40pm–2:25pm (45m)
Session: Breakout sessions
To be confirmed
2:30pm–3:15pm (45m)
Session: Breakout sessions
To be confirmed
3:15pm–4:00pm (45m)
Break: PM Break in Exhibit Hall
7:30am–8:30am (1h)
Break: Breakfast - Foyer
8:30am–8:45am (15m) Keynote
Plenary: Welcome
To be confirmed
8:45am–9:05am (20m) Keynote
Information 3.0: Will Publishers Matter
Stephen Abram (SirsiDynix)
Information 3.0 is all about the social web and how it's changing the reading and information acquisition habits of everyone, from Boomers to Millennials. What role will publishers play in this new world? Buckle your seat belt as Stephen Abrams takes you on a whirlwind tour of trends, analysis, and innovations that will either sweep your business aside or take it to new levels.
9:05am–9:25am (20m) Keynote
Copyright in a New Light
Bill Burger (Copyright Clearance Center)
Emerging technologies, new business models and changing social expectations are bringing new focus to old debates around copyright. They are challenging assumptions about who controls content. And they are shifting the balance of power between content creators and distributors. How can publishers turn these forces to their advantage? What questions should they ask as we look to the future?
9:25am–9:45am (20m) Keynote
Whose Story is This, Anyway? When Readers Become Writers
Douglas Rushkoff (Author, "Get Back in the Box")
New media is a challenge to anyone and everyone who ever used the word "author." Interactive technologies are biased against sole authorship, leaning heavily instead towards collaboration. But then what happens to the authority of the author - much less the "copyright" holder?
9:45am–10:15am (30m) Keynote
A Conversation with Tim O'Reilly and Kathy Sierra (pre-recorded)
Kathy Sierra (Creating Passionate Users) et al
In this one-on-one interview, pre-recorded exclusively for the 2008 O'Reilly Tools of Change for Publishing Conference, Kathy Sierra and Tim O'Reilly discuss innovations in the publishing landscape from an author's perspective. They also touch on the principles of how Sierra successfully "creates passionate users" and how this energizes and increases her audience.
10:15am–10:45am (30m)
Break: AM Break in the Foyer
12:20pm–1:40pm (1h 20m)
Break: Lunch in Westside Ballroom, 5th floor
3:15pm–4:00pm (45m)
Break: PM Break in Exhibit Hall
4:00pm–4:30pm (30m) Keynote
Making the Digital Leap: Protecting the Value of Your Business in the Migration from Print to Electronic
Kenneth Brooks (Cengage Learning)
Ken Brooks discusses how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic.
4:30pm–5:00pm (30m) Keynote
The Supply Chain Evolution
John Ingram (Ingram Industries, Inc.)
While there is consensus about the demand for digital content, the markets and distribution mechanisms are still somewhat unclear. This session will focus on the tectonic shifts taking place in the market and the ways that publishers can adapt by partnering with companies such as Ingram.
5:00pm–5:30pm (30m) Keynote
We are Smarter Than Me: How to Unleash the Power of Crowds in Your Business
Barry Libert (Mzinga)
Many companies have benefited hugely from harnessing collective power. But not all have succeeded. There are many pitfalls to be avoided and obstacles to be overcome in tapping the wisdom of communities. If you can take on the challenge, communities and social networks can help your company invent new products and services,
5:30pm–6:00pm (30m) Keynote
Publishing: True or False
Sara Nelson (Publishers Weekly)
A closer look at some of the things you think you know about the book business.
6:00pm–7:30pm (1h 30m) Event
Sponsor Gallery Reception
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
7:30pm–8:30pm (1h) Event
TOC Lightning Demos
For invaluable insight into new technologies and up-and-coming companies that serve publishers, don't miss TOC Lightning Demos. A snappy series of five-minute demonstrations, the event includes time to chat with presenters.
8:30pm–9:30pm (1h) Event
TOC Faire
TOC Faire is an informal showcase of publishing technologies and tools. Reminiscent of those Science Fairs we all remember, you'll have a chance to browse from table to table, putting your hands on innovative new software, tools, devices, and products brought by other attendees.
7:30am–8:30am (1h)
Break: Continental Breakfast-Broadway South
10:15am–10:45am (30m)
Break: Break
10:45am–11:30am (45m) Products & Services
Solutions to Optimize Online Licensing Strategies
Colleen Cosgrove` (Copyright Clearance Center)
Are your customers confused about how to license your content? Are you ready to help them? Make licensing a core piece of your online publishing strategy by providing your customers with the tools that allow them to get instant, self-service access to reprint and permission services.
11:35am–12:20pm (45m) Products & Services
e-Textbooks: Driving the Future of Education
William Chesser (Ingram Digital Group) et al
Publishers in the textbook market today face an unprecedented array of challenges as more universities and K12 schools adopt laptop programs. This session provides an overview and presents a possible solution: e-textbooks from VitalSource.
12:20pm–1:40pm (1h 20m)
Break: Lunch in Westside Ballroom, 5th floor
1:40pm–2:25pm (45m) Products & Services
Going Digital: Next-generation Book Selling Expands Options for Publishers
Craig A. Miller (LibreDigital, Division of NewsStand, Inc.)
A major challenge facing print publishers is how to keep pace with internet titans like Google and Amazon, while increasing readership. To remain relevant, it will be important to incorporate new services into digital properties, partnerships, and sales channels.
2:30pm–3:15pm (45m) Products & Services
Supercharging Content Acquisition and Productivity for Publishers
Lokesh Seth (Connotate) et al
In the last three years, one technology has captured the market for web monitoring and precision extraction of content using intelligent software agents. Find out how Connotate has become the platform of choice for seven of the Top 10 global publishers and media companies.
3:15pm–4:00pm (45m)
Break: PM Break
Sponsors

Exclusive Diamond Sponsor

  • Ingram Industries

Platinum Sponsor

  • Cold Fusion Entertainment

Gold Sponsor

  • Copyright Clearance Center

Silver Sponsors

  • Accenture
  • Adobe Systems, Inc.
  • Antenna House
  • Appingo
  • Bookbank
  • codeMantra
  • Connotate
  • DNAML
  • HCL Technologies
  • Innodata Isogen, Inc.
  • itechne
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Microsoft Live Search Books
  • Near-Time
  • Qoop
  • RSuite
  • Value Chain International

Premier Media Partner

  • Publishers Weekly

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse.

Download the TOC Sponsor/Exhibitor Prospectus

Media Partner Opportunities

Download the Media & Promotional Partner Brochure (PDF) for more information on trade opportunities with O'Reilly conferences, or contact mediapartners@oreilly.com.

Press and Media

For media-related inquiries, contact confpr@oreilly.com.

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