An introduction to Affiliate Marketing for publishers ... understand how publishers can take advantage of this new, proven distribution channel for digital goods.

This talk will present the mathematical realities of retail marketing in the digital content space.

As publishers turn to the Web to reach book buyers and readers, they are faced with the growing costs of their digital marketing infrastructure. Learn how to make the most of your online investments.

New sales, marketing, and distribution methods and models are emerging in today’s digital publishing world. Ingram is making the investments to deliver a suite of solutions to assist publishers.

The stunning success of Wikipedia -- in which an organization with just four full-time employees managed to become one of the top ten sites on the Web -- has gotten lots of people thinking about wikis. In this talk, we'll look at the social and technical factors that made Wikipedia a success, review new research challenging conventional wisdom about how its articles are authored,

Reaching beyond book sales to your readers means deciding what to build community around. Failure is easy—running good communities requires bold decisions and new skills outside the publishing world.

Readers are taking the personal connections books have always forged to the web, using social networking sites and software to share what's on their bookshelves and find out what others are reading. Join the founders of some of the most popular social reading sites for a panel discussion on where their sites came from, and what they see for the future of social reading.

Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year for the e-Book faithful, with the launch of Amazon's Kindle, the first experiments with delivery of digital books on revolutionary new mobile devices like the iPhone and the $100-laptop

The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on the role of publisher, and what this means for the future of publishing.

Provide publishers with an overview of new digital strategies and different forms of internet distribution and content access, to captivate a new generation of consumers.

When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?

This session will be a moderated interactive panel discussion. The panelists will be thought leaders that represent various sides of this copyright conundrum.

The economics and effects of on-demand publishing as a storefront business model: why Kinkos as a bookstore could mean richer and more participatory experience for readers, authors, and booksellers.

At what point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they want to pay for the rest/best version?

Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at real-life cases where publishers have built successful new products and revenue streams.

From web sites that trade in publishing industry gossip, to blogs that teach you how to get published, literary bloggers have created a whole new world online.

Launched in 2005, MAKE is one of the most celebrated new magazines and its web site and weekly video show top the online charts. Senior editor Phillip Torrone will lift the hood on MAKE's online strategy: what has worked, community, statistics, metrics, and more.

Sophia Stuart, mobile director for Hearst Digital Media, provides an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy.

Is the blog as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing?

In our incredibly busy and fast-paced lives, finding the time to read books is becoming increasingly more difficult. Digital serialization through email and RSS offers an attractive alternative by allowing people to include reading in their daily routines.

To be confirmed

Introducing innovative technology that will revolutionize the publication industry, Cold Fusion Entertainment has designed a live streaming edutainment based system instantly narrat-ing live audio voice over and sound effects bringing books and characters to life. Books will no longer be limited to our imagination and 2-D pictures.

Lulu.com and other online publishing ventures are not going to replace the existing publishing industry. They are going to serve markets the existing publishing industry was never set up to serve.

Using an open-source, web-based model termed the "Flexbook," this talk will present our efforts to pioneer the generation and distribution of high quality educational webtexts that will serve both as source materials for a student's learning and, as well, provide an adaptive environment that scaffolds the learner's journey as he or she masters a standards-based body of knowledge.

After putting Dilbert online for free, Scott Adams reported, "Free is more complicated than you think." In this talk, Tim O'Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who sample a free product end up paying for more?

How do teens today consume media? How is technology shaping their reading habits? What does it mean to be a teen in today's information-rich world? Hear from teens in this panel discussion.

XML Content Servers help publishers become more agile with content, enabling them to experiment with new products and distribution models. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success.

Clipboards, clunky FTP sites, demanding authors, and harried production staff: production management doesn’t have to be that way. Here’s how Appingo created flexible capacity with new tools, revamped concepts, and an honest look at the process as a whole.

A new generation of "Smart Media" technologies is going to recast how people interact with knowledge and information. You may not have heard much about the "Semantic Web"—it's a hardcore tech-head topic.

This session will present Adobe’s open, cross-platform digital publishing solution, demonstrating content creation tools, hosted services, and Rich Internet Applications for online and downloadable distribution.

What do we mean by "eBooks," and who's interested in reading them? Big names like Amazon and Sony have revitalized interest in specialized eBook reading devices, and more and more well-known publishers are making titles available for eBook-reading programs that run on general-purpose PCs. What formats are they using? What standards are available?

Cold Fusion Entertainment enhances the imagination with Cypher and will socialize go-to market strategies with publishing partners allowing means to create a new category of books with infinite possibilities. Cold Fusion Entertainment integrates licensing and marketing services on a worldwide basis. Founder David Elmekies introduces Brainy Baby and defines a new scope of licensing opportunities.

To remain or become market leaders, firms must improve content, process, and core competencies and make exceptional use of information and document technologies. They must align their publishing strategy with their organization’s competitive strategy. Improve your business process through the introduction of document technologies and process improvements.

To be confirmed

To be confirmed

To be confirmed