TOC 2008 Schedule Grid: O'Reilly Tools of Change for Publishing Conference 2008 — O'Reilly Conferences, February 11

Schedule

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Below are the confirmed and scheduled talks at TOC (schedule subject to change).

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Soho

7:30am Continental Breakfast in the 7th Floor Foyer

8:30am AM tutorial
Understanding and Profiting from eBooks Tonya Engst (TidBITS Publishing Inc.)

12:00pm Lunch in the Atrium, 8th Floor

1:00pm Pm tutorial
Sponsored Tutorial: Ingram Presents Case Studies and Practical Advice on Making the Transition from Print to Digital David Taylor (Lightning Source, Inc.) et al

Astor Ballroom

7:30am Continental Breakfast in the 7th Floor Foyer

8:30am AM tutorial
Incorporating POD Into a Profitable Publishing Strategy Kurt Beidler (Amazon.com) et al

12:00pm Lunch in the Atrium, 8th Floor

1:00pm PM tutorial
Contracts and Legal Issues for Publishers in a Digital Age Roberta Cairney (Roberta Cairney Law Offices) et al

Duffy/Columbia

7:30am Continental Breakfast in the 7th Floor Foyer

8:30am AM Tutorial
Digitizing Your Backlist Rebecca Goldthwaite (Cengage Learning [formerly Thomson Learning])

12:00pm Lunch in the Atrium, 8th Floor

1:00pm PM tutorial
XML for Publishers Keith Fahlgren (Safari Books Online)

Empire

7:30am Continental Breakfast in the 7th Floor Foyer

8:30am AM Tutorial
SEO for Book Publishers: Beyond Book Search Jamie Low (SearchEngineMarketing.com)

12:00pm Lunch in the Atrium, 8th Floor

1:00pm PM tutorial
Making Mobile Work Bob Kasher (MPS Mobile NA) et al

7:30am-8:30am (1h)

Break: Continental Breakfast in the 7th Floor Foyer

8:30am-12:00pm (3h 30m) Tutorial

Understanding and Profiting from eBooks

Tonya Engst (TidBITS Publishing Inc.)

In this session, you'll see examples of ebooks from a variety of publishers, get ideas for making an ebook easy to buy and fun to read, and get ideas for adding special "e" features to ebooks. We'll be looking at:

12:00pm-1:00pm (1h)

Break: Lunch in the Atrium, 8th Floor

1:00pm-4:30pm (3h 30m) Tutorial

Sponsored Tutorial: Ingram Presents Case Studies and Practical Advice on Making the Transition from Print to Digital

David Taylor (Lightning Source, Inc.) et al

This tutorial is divided into two parts: *How POD fits into a digital strategy:* *Stepping Over the Threshold to New Sales: An introduction to Microsoft Live Search Books*

7:30am-8:30am (1h)

Break: Continental Breakfast in the 7th Floor Foyer

8:30am-12:00pm (3h 30m) Tutorial

Incorporating POD Into a Profitable Publishing Strategy

Kurt Beidler (Amazon.com) et al

Print-on-demand is emerging as an intriguing tool for publishers, providing new ways to think about your supply chain, your content, and your customers. This session will discuss how publishers have incorporated POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD.

12:00pm-1:00pm (1h)

Break: Lunch in the Atrium, 8th Floor

1:00pm-4:30pm (3h 30m) Tutorial

Contracts and Legal Issues for Publishers in a Digital Age

Roberta Cairney (Roberta Cairney Law Offices) et al

This tutorial will address some of the toughest legal issues facing publishers today. A panel of prominent attorneys will help you understand and navigate topics and issues including user-generated content, fair-use, satire, piracy, enforcement, copyright, licensing, contracts, and privacy issues.

7:30am-8:30am (1h)

Break: Continental Breakfast in the 7th Floor Foyer

8:30am-12:00pm (3h 30m) Tutorial

Digitizing Your Backlist

Rebecca Goldthwaite (Cengage Learning [formerly Thomson Learning])

Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.

12:00pm-1:00pm (1h)

Break: Lunch in the Atrium, 8th Floor

1:00pm-4:30pm (3h 30m) Tutorial

XML for Publishers

Keith Fahlgren (Safari Books Online)

XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what's happening without dwelling on technical details.

7:30am-8:30am (1h)

Break: Continental Breakfast in the 7th Floor Foyer

8:30am-12:00pm (3h 30m) Marketing, Tutorial

SEO for Book Publishers: Beyond Book Search

Jamie Low (SearchEngineMarketing.com)

This fast paced and information packed tutorial provides a practical framework for creating strategies that attract new readers through search engines.

12:00pm-1:00pm (1h)

Break: Lunch in the Atrium, 8th Floor

1:00pm-4:30pm (3h 30m) Tutorial

Making Mobile Work

Bob Kasher (MPS Mobile NA) et al

It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally.