BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2008
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T090500
DTSTART;TZID=US/Eastern:20080211T084500
DTSTAMP:20080530T223049
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/932
UID:http://toccon.com/--s2008-02-11-08:45--932
SUMMARY:Information 3.0: Will Publishers Matter
DESCRIPTION:Presented by Stephen Abram (SirsiDynix). Information 3.0 is 
 all about the social web and how it's changing the reading and informati
 on acquisition habits of everyone, from Boomers to Millennials. What rol
 e will publishers play in this new world? Buckle your seat belt as Steph
 en Abrams takes you on a whirlwind tour of trends, analysis, and innovat
 ions that will either sweep your business aside or take it to new levels
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T092500
DTSTART;TZID=US/Eastern:20080211T090500
DTSTAMP:20080117T220148
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/570
UID:http://toccon.com/--s2008-02-11-09:05--570
SUMMARY:Copyright in a New Light
DESCRIPTION:Presented by Bill Burger (Copyright Clearance Center). Emerg
 ing technologies, new business models and changing social expectations a
 re bringing new focus to old debates around copyright.  They are challen
 ging assumptions about who controls content.  And they are shifting the 
 balance of power between content creators and distributors.  How can pub
 lishers turn these forces to their advantage?  What questions should the
 y ask as we look to the future?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T094500
DTSTART;TZID=US/Eastern:20080211T092500
DTSTAMP:20080109T225006
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/103
UID:http://toccon.com/--s2008-02-11-09:25--103
SUMMARY:Whose Story is This, Anyway?  When Readers Become Writers
DESCRIPTION:Presented by Douglas Rushkoff (Author, "Life Inc."). New med
 ia is a challenge to anyone and everyone who ever used the  word "author
 ." Interactive technologies are biased against sole  authorship, leaning
  heavily instead towards collaboration. But  then what happens to the au
 thority of the author - much less the  "copyright" holder?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T101500
DTSTART;TZID=US/Eastern:20080211T094500
DTSTAMP:20080109T181636
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/1634
UID:http://toccon.com/--s2008-02-11-09:45--1634
SUMMARY:A Conversation with Tim O'Reilly and Kathy Sierra (pre-recorded)
DESCRIPTION:Presented by Kathy Sierra (Creating Passionate Users), Tim O
 'Reilly (O'Reilly Media, Inc.). In this one-on-one interview, pre-record
 ed exclusively for the 2008 O'Reilly Tools of Change for Publishing Conf
 erence, Kathy Sierra and Tim O'Reilly discuss innovations in the publish
 ing landscape from an author's perspective. They also touch on the princ
 iples of how Sierra successfully "creates passionate users" and how this
  energizes and increases her audience.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T113000
DTSTART;TZID=US/Eastern:20080211T104500
DTSTAMP:20080106T001702
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/191
UID:http://toccon.com/--s2008-02-11-10:45--191
SUMMARY:The Book as Beta
DESCRIPTION:Presented by Dan Gillmor (Arizona State University's Cronkit
 e School of Journalism & Mass Communication), Adam Engst (TidBITS Publis
 hing Inc.), John J. Chodacki (Safari Books Online ). In the Digital Age,
  we should think increasingly of book production in the same context as 
 software: always in beta, being constantly iterated and improved with ne
 w information and corrections.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T113000
DTSTART;TZID=US/Eastern:20080211T104500
DTSTAMP:20071207T212230
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/28
UID:http://toccon.com/--s2008-02-11-10:45--28
SUMMARY:Business Models that Guarantee Profitability in Publishing
DESCRIPTION:Presented by Bob Pritchett (Logos Bible Software). Use pre-p
 ublication sales and user-set pricing to help choose projects and plan p
 rint runs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T113000
DTSTART;TZID=US/Eastern:20080211T104500
DTSTAMP:20071207T211744
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/81
UID:http://toccon.com/--s2008-02-11-10:45--81
SUMMARY:10 Bestsellers:  Using New Media, New Marketing, and New Thinkin
 g to Create 10 Bestselling Books
DESCRIPTION:Presented by Seth Godin (just an author...). Seth Godin, not
 ed author, speaker, and entrepreneur describes how he has used new media
 , new marketing and new thinking to simultaneously annoy his publishers 
 and create 10 bestselling books in a row.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T113000
DTSTART;TZID=US/Eastern:20080211T104500
DTSTAMP:20080118T191844
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/57
UID:http://toccon.com/--s2008-02-11-10:45--57
SUMMARY:Gadgetopia II
DESCRIPTION:Presented by Bill  Damon (Harvard Business School Publishing
 ), Paul Michelman (Harvard Business Digital), Tammy Erickson (The Concou
 rs Institute). How advances in consumer electronics are rapidly altering
  the way customers interact with content.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T113000
DTSTART;TZID=US/Eastern:20080211T104500
DTSTAMP:20080208T194016
LOCATION:Plymouth
URL:http://www.toccon.com/toc2008/public/schedule/detail/3196
UID:http://toccon.com/--s2008-02-11-10:45--3196
SUMMARY:ColorCentric: The Digital Print Operating System for Real-Time P
 ublishing
DESCRIPTION:Presented by J. Andrew Cooney, Jr. (ColorCentric Corp.). Usi
 ng an XML-Driven API, ColorCentric is a Digital Printing Operating Syste
 m that enables content owners and creators the ability to dynamically cr
 eate and order content in quantity one.  Our automated manufacturing wor
 kflow provides a virtually touch-less end-to-end production and fulfillm
 ent solution, bringing the power of one to the masses.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T113000
DTSTART;TZID=US/Eastern:20080211T104500
DTSTAMP:20080129T212918
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/2129
UID:http://toccon.com/--s2008-02-11-10:45--2129
SUMMARY:Solutions to Optimize Online Licensing Strategies
DESCRIPTION:Presented by Colleen Cosgrove` (Copyright Clearance Center).
  Are your customers confused about how to license your content? Are you 
 ready to help them? Make licensing a core piece of your online publishin
 g strategy by providing your customers with the tools that allow them to
  get instant, self-service access to reprint and permission services.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T122000
DTSTART;TZID=US/Eastern:20080211T113500
DTSTAMP:20071207T180343
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/1657
UID:http://toccon.com/--s2008-02-11-11:35--1657
SUMMARY:Books as Conversations
DESCRIPTION:Presented by Ben Vershbow (New York Public Library). Histori
 cally, scribbling in page margins has been a solitary practice—one reade
 r, one book—with annotated copies sometimes shared. If the book is digit
 al, however, and resides on a network, new possibilities begin to open u
 p.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T122000
DTSTART;TZID=US/Eastern:20080211T113500
DTSTAMP:20080110T215102
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/2298
UID:http://toccon.com/--s2008-02-11-11:35--2298
SUMMARY:Online Lessons from Science Publishing
DESCRIPTION:Presented by Timo Hannay (Nature Publishing Group). Scientif
 ic information has moved online ahead of most other areas of publishing,
  and there are some general lessons to be drawn from the things that tho
 se publishers did right and wrong. This session will describe these and 
 then extrapolate to what they might mean for other types of publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T122000
DTSTART;TZID=US/Eastern:20080211T113500
DTSTAMP:20071207T214220
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/157
UID:http://toccon.com/--s2008-02-11-11:35--157
SUMMARY:What’s Their Secret? Key Elements for Successful Web Publishing 
 Formats
DESCRIPTION:Presented by Erik Stevens (Phaff & Partners B.V.), Antoine v
 an den Berg (Next Level Consult). Dutch sites reveal ingredients for via
 ble business models of internet publishing. Our research has led to a di
 agnostic model that publishers can use to review their online publishing
  activities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T122000
DTSTART;TZID=US/Eastern:20080211T113500
DTSTAMP:20080111T170545
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/114
UID:http://toccon.com/--s2008-02-11-11:35--114
SUMMARY:TOC Follow-up Case Study:  Digitizing Emerald’s Backlist
DESCRIPTION:Presented by Anna Torrance (Emerald Group Publishing Limited
 ). Emerald shares its experiences of digitizing the entire journal backl
 ist. Find out what obstacles they overcame and how they benefited from a
 ttending last year’s TOC workshop on this subject.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T122000
DTSTART;TZID=US/Eastern:20080211T113500
DTSTAMP:20080207T203246
LOCATION:Plymouth
URL:http://www.toccon.com/toc2008/public/schedule/detail/3185
UID:http://toccon.com/--s2008-02-11-11:35--3185
SUMMARY:Agile Publishing (Print & Online) with a Global Workforce
DESCRIPTION:Presented by Sol Rosenberg (Value Chain International, Ltd.)
 . Our business is changing radically. We need to move to a rapid and agi
 le content-creation and publishing model, enabling us to produce in prin
 t & online formats for different markets & channels. Presenting three ca
 se studies of complex publishing problems and these organizations are so
 lving these issues with new approaches.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T122000
DTSTART;TZID=US/Eastern:20080211T113500
DTSTAMP:20080105T235714
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/1851
UID:http://toccon.com/--s2008-02-11-11:35--1851
SUMMARY:e-Textbooks: Driving the Future of Education
DESCRIPTION:Presented by William Chesser (Ingram Digital Group), Matt Ha
 rris (Ingram Digital Group). Publishers in the textbook market today fac
 e an unprecedented array of challenges as more universities and K12 scho
 ols adopt laptop programs. This session provides an overview and present
 s a possible solution: e-textbooks from VitalSource.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T142500
DTSTART;TZID=US/Eastern:20080211T134000
DTSTAMP:20071207T211956
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/229
UID:http://toccon.com/--s2008-02-11-13:40--229
SUMMARY:Audience as Authors:  Creating, Managing, and Sustaining a Commu
 nity of Contributors
DESCRIPTION:Presented by Derek Powazek (Powazek Productions). Find out h
 ow to invite your audience to participate in your book/magazine, to crea
 te a better, more authentic product, without sacrificing quality, editor
 ial vision, or wasting time.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T142500
DTSTART;TZID=US/Eastern:20080211T134000
DTSTAMP:20080211T041100
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/40
UID:http://toccon.com/--s2008-02-11-13:40--40
SUMMARY:Next Generation Web Publishing
DESCRIPTION:Presented by John Kreisa (Mark Logic). If we're moving to We
 b 2.0, what does that mean for web publishing? Hunter presents a vision 
 for how ideas like personalization, collective intelligence, and owning 
 the data are reshaping publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T142500
DTSTART;TZID=US/Eastern:20080211T134000
DTSTAMP:20071207T213408
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/67
UID:http://toccon.com/--s2008-02-11-13:40--67
SUMMARY:Service Innovation: The Path to Book Publishing Success in the D
 igital Age
DESCRIPTION:Presented by James Lichtenberg (Publishing Research Quarterl
 y). Following the economy in general, book publishing in the digital age
  will be a "service" rather than a "commodity" business.  The new scienc
 e of "service innovation" shows the way.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T142500
DTSTART;TZID=US/Eastern:20080211T134000
DTSTAMP:20071207T213123
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/73
UID:http://toccon.com/--s2008-02-11-13:40--73
SUMMARY:Making Digital Publishing Accessible to Persons Who are Blind an
 d Print Disabled
DESCRIPTION:Presented by George Kerscher (Daisy Consortium), Arnie  Zuck
 er  (NDS Technologies Ltd.), Ivan Lagacé (HumanWare), Garth Conboy (eBoo
 k Technologies, Inc.). Technology has made it possible for publishers to
  profitably expand to include persons who are blind and print disabled. 
 The growing legal demands to serve this population makes this a timely i
 ssue.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T142500
DTSTART;TZID=US/Eastern:20080211T134000
DTSTAMP:20080106T000033
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/1823
UID:http://toccon.com/--s2008-02-11-13:40--1823
SUMMARY:Going Digital: Next-generation Book Selling Expands Options for 
 Publishers
DESCRIPTION:Presented by Craig A.  Miller (LibreDigital, Division of New
 sStand, Inc.). A major challenge facing print publishers is how to keep 
 pace with internet titans like Google and Amazon, while increasing reade
 rship. To remain relevant, it will be important to incorporate new servi
 ces into digital properties, partnerships, and sales channels.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T151500
DTSTART;TZID=US/Eastern:20080211T143000
DTSTAMP:20080118T231835
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/94
UID:http://toccon.com/--s2008-02-11-14:30--94
SUMMARY:The Talmud as a Template for Digital Publishing
DESCRIPTION:Presented by Sam Jaffe (Copea Energy). For 2000 years, rabbi
 s have been collaboratively writing, editing, and critiquing a book that
  never stopped being printed and is still being written—The Talmud. Ther
 e are lessons to be learned.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T151500
DTSTART;TZID=US/Eastern:20080211T143000
DTSTAMP:20071207T213053
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/232
UID:http://toccon.com/--s2008-02-11-14:30--232
SUMMARY:Long Tail Publishing: A Tale of Two Industries
DESCRIPTION:Presented by Andrew Bolwell (HP). Andrew Bolwell, from HP, w
 ill outline a vision for the new publishing frontier—where publishing is
  democratized, print is personal, fulfillment is on demand, and new busi
 ness models flourish.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T151500
DTSTART;TZID=US/Eastern:20080211T143000
DTSTAMP:20071207T212327
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/1075
UID:http://toccon.com/--s2008-02-11-14:30--1075
SUMMARY:Digital Strategy and Action
DESCRIPTION:Presented by Brent Lewis (Harlequin). Patiently watching the
  digital landscape unfold, in late 2005 Harlequin decided to enter the f
 ray. Harlequin will highlight its digital strategy, lessons learned, and
  its leading e-book publishing program.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T151500
DTSTART;TZID=US/Eastern:20080211T143000
DTSTAMP:20080111T170535
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/935
UID:http://toccon.com/--s2008-02-11-14:30--935
SUMMARY:Blogs as Books, Books as Blogs
DESCRIPTION:Presented by Scott Karp (Publish2, Inc.), Amy Cohen (HYPERIO
 N BOOKS), Jeff Jarvis (Buzzmachine.com), Michelle  Leder (footnoted.org)
 . Several notable book authors have created blogs to accompany the writi
 ng of their books. What impact will blogging have on book writing over t
 he long term?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T151500
DTSTART;TZID=US/Eastern:20080211T143000
DTSTAMP:20080105T235348
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/1999
UID:http://toccon.com/--s2008-02-11-14:30--1999
SUMMARY:Supercharging Content Acquisition and Productivity for Publisher
 s
DESCRIPTION:Presented by Lokesh Seth (Connotate), Dan Haughton (Connotat
 e). In the last three years, one technology has captured the market for 
 web monitoring and precision extraction of content using intelligent sof
 tware agents. Find out how Connotate has become the platform of choice f
 or seven of the Top 10 global publishers and media companies.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T163000
DTSTART;TZID=US/Eastern:20080211T160000
DTSTAMP:20071128T202711
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/571
UID:http://toccon.com/--s2008-02-11-16:00--571
SUMMARY:Making the Digital Leap: Protecting the Value of Your Business i
 n the Migration from Print to Electronic
DESCRIPTION:Presented by Kenneth Brooks (Cengage Learning). Ken Brooks d
 iscusses how Cengage Learning is making the digital asset leap while pro
 tecting business value in the migration from print to electronic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T170000
DTSTART;TZID=US/Eastern:20080211T163000
DTSTAMP:20080109T233158
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/1230
UID:http://toccon.com/--s2008-02-11-16:30--1230
SUMMARY:The Supply Chain Evolution
DESCRIPTION:Presented by John Ingram (Ingram Industries, Inc.). While th
 ere is consensus about the demand for digital content, the markets and d
 istribution mechanisms are still somewhat unclear. This session will foc
 us on the tectonic shifts taking place in the market and the ways that p
 ublishers can adapt by partnering with companies such as Ingram.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T173000
DTSTART;TZID=US/Eastern:20080211T170000
DTSTAMP:20080110T003210
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/1632
UID:http://toccon.com/--s2008-02-11-17:00--1632
SUMMARY:We are Smarter Than Me: How to Unleash the Power of Crowds in Yo
 ur Business
DESCRIPTION:Presented by Barry Libert (Mzinga). Many companies have bene
 fited hugely from harnessing collective power. But not all have succeede
 d. There are many pitfalls to be avoided and obstacles to be overcome in
  tapping the wisdom of communities. If you can take on the challenge, co
 mmunities and social networks can help your company invent new products 
 and services,
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T180000
DTSTART;TZID=US/Eastern:20080211T173000
DTSTAMP:20080109T233328
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/933
UID:http://toccon.com/--s2008-02-11-17:30--933
SUMMARY:Publishing: True or False
DESCRIPTION:Presented by Sara Nelson (Publishers Weekly). A closer look 
 at some of the things you think you know about the book business.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T193000
DTSTART;TZID=US/Eastern:20080211T180000
DTSTAMP:20071119T194749
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/940
UID:http://toccon.com/--s2008-02-11-18:00--940
SUMMARY:Sponsor Gallery Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T203000
DTSTART;TZID=US/Eastern:20080211T193000
DTSTAMP:20080211T231538
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/2139
UID:http://toccon.com/--s2008-02-11-19:30--2139
SUMMARY:TOC Lightning Demos
DESCRIPTION:For invaluable insight into new technologies and up-and-comi
 ng companies that serve publishers, don't miss TOC Lightning Demos. A sn
 appy series of five-minute demonstrations, the event includes time to ch
 at with presenters.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080211T213000
DTSTART;TZID=US/Eastern:20080211T203000
DTSTAMP:20080211T134245
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/2136
UID:http://toccon.com/--s2008-02-11-20:30--2136
SUMMARY:TOC Faire
DESCRIPTION:TOC Faire is an informal showcase of publishing technologies
  and tools. Reminiscent of those Science Fairs we all remember, you'll h
 ave a chance to browse from table to table, putting your hands on innova
 tive new software, tools, devices, and products brought by other attende
 es.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T084500
DTSTART;TZID=US/Eastern:20080212T084000
DTSTAMP:20080208T194345
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/3165
UID:http://toccon.com/--s2008-02-12-08:40--3165
SUMMARY:Cold Fusion Introduces Product Capabilities and Associates Today
 ’s and Tomorrow’s Categories of Books
DESCRIPTION:Presented by David Elmekies (Cold Fusion Entertainment LLC).
  Introducing innovative technology that will revolutionize the publicati
 on industry, Cold Fusion Entertainment has designed a live streaming edu
 tainment based system instantly narrat-ing live audio voice over and sou
 nd effects bringing books and characters to life.  Books will no longer 
 be limited to our imagination and 2-D pictures.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T091500
DTSTART;TZID=US/Eastern:20080212T084500
DTSTAMP:20080109T231036
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/931
UID:http://toccon.com/--s2008-02-12-08:45--931
SUMMARY:The Iceberg: Content and Creators Under the Market's Surface
DESCRIPTION:Presented by Bob Young (Lulu.com). Lulu.com and other online
  publishing ventures are not going to replace the existing publishing in
 dustry. They are going to serve markets the existing publishing industry
  was never set up to serve.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T094500
DTSTART;TZID=US/Eastern:20080212T091500
DTSTAMP:20080111T184014
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/2315
UID:http://toccon.com/--s2008-02-12-09:15--2315
SUMMARY:Textbook 2.0
DESCRIPTION:Presented by Neeru Khosla (CK12 Foundation), Murugan Pal (CK
 12 Foundation). Using an open-source, web-based model termed the "Flexbo
 ok," this talk will present our efforts to pioneer the generation and di
 stribution of high quality educational webtexts that will serve both as 
 source materials for a student's learning and, as well, provide an adapt
 ive environment that scaffolds the learner's journey as he or she master
 s a standards-based body of knowledge.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T101500
DTSTART;TZID=US/Eastern:20080212T094500
DTSTAMP:20080106T001233
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/726
UID:http://toccon.com/--s2008-02-12-09:45--726
SUMMARY:Free is More Complicated Than You Think
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). After putt
 ing Dilbert online for free, Scott Adams reported, "Free is more complic
 ated than you think." In this talk, Tim O'Reilly does the math: just how
  many page views do you need to support an e-book with advertising? How 
 popular does your blog need to be? What percentage of customers who samp
 le a free product end up paying for more?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T114500
DTSTART;TZID=US/Eastern:20080212T110000
DTSTAMP:20071207T212518
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/223
UID:http://toccon.com/--s2008-02-12-11:00--223
SUMMARY:From Buyers of Books to a Community of Readers
DESCRIPTION:Presented by Gavin Bell (Nature). Reaching beyond book sales
  to your readers means deciding what to build community around. Failure 
 is easy—running good communities requires bold decisions and new skills 
 outside the publishing world.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T114500
DTSTART;TZID=US/Eastern:20080212T110000
DTSTAMP:20071207T212407
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/51
UID:http://toccon.com/--s2008-02-12-11:00--51
SUMMARY:DRM, Digital Content, and the Consumer Experience: Lessons Learn
 ed from the Music Industry
DESCRIPTION:Presented by Kirk Biglione (Oxford Media Works). When it com
 es to digital content everyone agrees that no one wants to make the same
  mistakes the music industry made. But what exactly were those mistakes,
  and what can be learned from them?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T114500
DTSTART;TZID=US/Eastern:20080212T110000
DTSTAMP:20080106T013943
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/173
UID:http://toccon.com/--s2008-02-12-11:00--173
SUMMARY:Affiliate Marketing: A New Opportunity for eBook Publishers
DESCRIPTION:Presented by Peter Kent (DNAML.com). An introduction to Affi
 liate Marketing for publishers ... understand how publishers can take ad
 vantage of this new, proven distribution channel for digital goods.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T114500
DTSTART;TZID=US/Eastern:20080212T110000
DTSTAMP:20071207T213010
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/1018
UID:http://toccon.com/--s2008-02-12-11:00--1018
SUMMARY:Literary Bloggers: The New Online Insiders
DESCRIPTION:Presented by Jeff Gomez (Penguin USA), Ron Hogan (Beatrice.c
 om), Mark Sarvas (The Elegant Variation), Kassia Krozser (Booksquare.com
 ), Maud Newton (Maudnewton.com). From web sites that trade in publishing
  industry gossip, to blogs that teach you how to get published, literary
  bloggers have created a whole new world online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T114500
DTSTART;TZID=US/Eastern:20080212T110000
DTSTAMP:20080208T145941
LOCATION:Plymouth
URL:http://www.toccon.com/toc2008/public/schedule/detail/2637
UID:http://toccon.com/--s2008-02-12-11:00--2637
SUMMARY:Our Future in Publishing and Edutainment with Cypher and Brainy 
 Baby
DESCRIPTION:Presented by David Elmekies (Cold Fusion Entertainment LLC).
  Cold Fusion Entertainment enhances the imagination with Cypher and will
  socialize go-to market strategies with publishing partners allowing mea
 ns to create a new category of books with infinite possibilities. Cold F
 usion Entertainment integrates licensing and marketing services on a wor
 ldwide basis.  Founder David Elmekies introduces Brainy Baby and defines
  a new scope of licensing opportunities.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T114500
DTSTART;TZID=US/Eastern:20080212T110000
DTSTAMP:20080111T200110
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/2141
UID:http://toccon.com/--s2008-02-12-11:00--2141
SUMMARY:XML Content Servers: Enabling Agility in Publishing
DESCRIPTION:Presented by John Kreisa (Mark Logic). XML Content Servers h
 elp publishers become more agile with content, enabling them to experime
 nt with new products and distribution models. In this session you'll lea
 rn about some of the key technical drivers behind XML Content Servers in
 cluding a review of live customer deployments where agility was a key to
  success.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T123500
DTSTART;TZID=US/Eastern:20080212T115000
DTSTAMP:20080118T205046
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/2331
UID:http://toccon.com/--s2008-02-12-11:50--2331
SUMMARY:Social Reading
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.), Tim Spaldi
 ng (LibraryThing), Otis Chandler (Goodreads, Inc). Readers are taking th
 e personal connections books have always forged to the web, using social
  networking sites and software to share what's on their bookshelves and 
 find out what others are reading. Join the founders of some of the most 
 popular social reading sites for a panel discussion on where their sites
  came from, and what they see for the future of social reading.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T123500
DTSTART;TZID=US/Eastern:20080212T115000
DTSTAMP:20071207T212301
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/55
UID:http://toccon.com/--s2008-02-12-11:50--55
SUMMARY:Copyright 2.0: How Social Media is Changing the Way We Manage Ri
 ghts
DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), G
 reg Merkle (Dow Jones Enterprise Media Group), Dan Gisolfi (IBM Software
  Group), Roberta Cairney (Roberta Cairney Law Offices). This session wil
 l be a moderated interactive panel discussion. The panelists will be tho
 ught leaders that represent various sides of this copyright conundrum.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T123500
DTSTART;TZID=US/Eastern:20080212T115000
DTSTAMP:20071207T185419
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/350
UID:http://toccon.com/--s2008-02-12-11:50--350
SUMMARY:Adding Enough Value to Digital Content to Actually Make Money
DESCRIPTION:Presented by Scott Gray (O'Reilly School of Technology). Thi
 s talk will present the mathematical realities of retail marketing in th
 e digital content space.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T123500
DTSTART;TZID=US/Eastern:20080212T115000
DTSTAMP:20080111T163050
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/105
UID:http://toccon.com/--s2008-02-12-11:50--105
SUMMARY:Successful Online Properties for a Print Product: A Look Behind 
 the Scenes from MAKE  Magazine
DESCRIPTION:Presented by Phillip Torrone (Maker Media). Launched in 2005
 , MAKE is one of the most celebrated new magazines and its web site and 
 weekly video show top the online charts. Senior editor Phillip Torrone w
 ill lift the hood on MAKE's online strategy: what has worked, community,
  statistics, metrics, and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T123500
DTSTART;TZID=US/Eastern:20080212T115000
DTSTAMP:20080206T185931
LOCATION:Plymouth
URL:http://www.toccon.com/toc2008/public/schedule/detail/3179
UID:http://toccon.com/--s2008-02-12-11:50--3179
SUMMARY:Developing a Single Source Publishing Strategy
DESCRIPTION:Presented by Scott Cook (codeMantra, LLC). To remain or beco
 me market leaders, firms must improve content, process, and core compete
 ncies and make exceptional use of information and document technologies.
  They must align their publishing strategy with their organization’s com
 petitive strategy. Improve your business process through the introductio
 n of document technologies and process improvements.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T123500
DTSTART;TZID=US/Eastern:20080212T115000
DTSTAMP:20080106T000216
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/1809
UID:http://toccon.com/--s2008-02-12-11:50--1809
SUMMARY:Web 2.0 Meets the Production Department: New Tools and a New Out
 look Bring Flexible Capacity to Production Management
DESCRIPTION:Presented by Steve Jewett (Appingo), Dan Milstein (Appingo).
  Clipboards, clunky FTP sites, demanding authors, and harried production
  staff: production management doesn’t have to be that way. Here’s how Ap
 pingo created flexible capacity with new tools, revamped concepts, and a
 n honest look at the process as a whole.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T144500
DTSTART;TZID=US/Eastern:20080212T140000
DTSTAMP:20080207T214535
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/2376
UID:http://toccon.com/--s2008-02-12-14:00--2376
SUMMARY:Are New Devices Breathing New Life into e-Books?
DESCRIPTION:Presented by Tonya Engst (TidBITS Publishing Inc.), Ben Vers
 hbow (New York Public Library), Mike Shatzkin (The Idea Logical Company)
 , David Rothman (TeleRead.org), Steven Levy (Newsweek), Garth Conboy (eB
 ook Technologies, Inc.). 	Although Arthur Andersen famously predicted a 
 billion-dollar e-Book market would be here by now, 2007 was a big year f
 or the e-Book faithful, with the launch of Amazon's Kindle, the first ex
 periments with delivery of digital books on revolutionary new mobile dev
 ices like the iPhone and the $100-laptop
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T144500
DTSTART;TZID=US/Eastern:20080212T140000
DTSTAMP:20071207T212117
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/170
UID:http://toccon.com/--s2008-02-12-14:00--170
SUMMARY:Beyond Numbers: Gatekeeper Effects and Just-in-Time Publishing
DESCRIPTION:Presented by Karl Fogel (QuestionCopyright.org). The economi
 cs and effects of on-demand publishing as a storefront business model: w
 hy Kinkos as a bookstore could mean richer and more participatory experi
 ence for readers, authors, and booksellers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T144500
DTSTART;TZID=US/Eastern:20080212T140000
DTSTAMP:20071207T213157
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/190
UID:http://toccon.com/--s2008-02-12-14:00--190
SUMMARY:Making the Most of Digital Marketing
DESCRIPTION:Presented by Ted Hill (THA Consulting), Brian O’Leary (Magel
 lan Media). As publishers turn to the Web to reach book buyers and reade
 rs, they are faced with the growing costs of their digital marketing inf
 rastructure. Learn how to make the most of your online investments.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T144500
DTSTART;TZID=US/Eastern:20080212T140000
DTSTAMP:20071207T212752
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/54
UID:http://toccon.com/--s2008-02-12-14:00--54
SUMMARY:I Had No Idea My Phone Could Do That!
DESCRIPTION:Presented by Sophia Stuart (Hearst digital media, Hearst Mag
 azines). Sophia Stuart, mobile director for Hearst Digital Media, provid
 es an overview of the mobile marketplace, then provides insight into how
  Hearst executed their successful mobile strategy.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T144500
DTSTART;TZID=US/Eastern:20080212T140000
DTSTAMP:20080106T000524
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/1808
UID:http://toccon.com/--s2008-02-12-14:00--1808
SUMMARY:Smart Media: Getting a Head Start on the Next Big Thing
DESCRIPTION:Presented by Jed White (itechne). A new generation of "Smart
  Media" technologies is going to recast how people interact with knowled
 ge and information. You may not have heard much about the "Semantic Web"
 —it's a hardcore tech-head topic.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T153500
DTSTART;TZID=US/Eastern:20080212T145000
DTSTAMP:20080116T000429
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/233
UID:http://toccon.com/--s2008-02-12-14:50--233
SUMMARY:Libraries As Publishers: Using Digital Technology to Support Sch
 olarly Communication
DESCRIPTION:Presented by Shana  Kimball (University of Michigan Library,
  Scholarly Publishing Office), Maria Bonn (University of Michigan Univer
 sity Library), Jeremy Morse (Scholarly Publishing Office). The Universit
 y of Michigan's Scholarly Publishing Office presents a case study about 
 why its library decided to take on the role of publisher, and what this 
 means for the future of publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T153500
DTSTART;TZID=US/Eastern:20080212T145000
DTSTAMP:20080714T204609
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/31
UID:http://toccon.com/--s2008-02-12-14:50--31
SUMMARY:How Open Does "Open" Need to Be, in the Universe of Free?
DESCRIPTION:Presented by Michael Jensen (The National Academies). At wha
 t point in the customer/publisher value chain are purchases replaced by 
 free access? What formats give the customer enough for free that they wa
 nt to pay for the rest/best version?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T153500
DTSTART;TZID=US/Eastern:20080212T145000
DTSTAMP:20080116T001456
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/1231
UID:http://toccon.com/--s2008-02-12-14:50--1231
SUMMARY:Ingram and the Digital Market
DESCRIPTION:Presented by Clifford Guren (Microsoft Corporation), Will Mo
 ore (Ingram Digital ). New sales, marketing, and distribution methods an
 d models are emerging in today’s digital publishing world. Ingram is mak
 ing the investments to deliver a suite of solutions to assist publishers
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T153500
DTSTART;TZID=US/Eastern:20080212T145000
DTSTAMP:20071207T212438
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/53
UID:http://toccon.com/--s2008-02-12-14:50--53
SUMMARY:Fictional Blogging: Can Web 2.0 Translate to Publishing 2.0?
DESCRIPTION:Presented by Alison Norrington (Alison Norrington). Is the b
 log as a delivery form the first tentative step in digitizing narratives
  and could new technology outstrip print-based publishing?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T153500
DTSTART;TZID=US/Eastern:20080212T145000
DTSTAMP:20080105T234923
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/2140
UID:http://toccon.com/--s2008-02-12-14:50--2140
SUMMARY:Digital Publishing Beyond eBooks: Cross-device, Media-enhanced, 
 and Socially Aware
DESCRIPTION:Presented by Bill McCoy (Adobe Systems Incorporated). This s
 ession will present Adobe’s open, cross-platform digital publishing solu
 tion, demonstrating content creation tools, hosted services, and Rich In
 ternet Applications for online and downloadable distribution.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T162500
DTSTART;TZID=US/Eastern:20080212T154000
DTSTAMP:20071207T213347
LOCATION:Broadway South
URL:http://www.toccon.com/toc2008/public/schedule/detail/78
UID:http://toccon.com/--s2008-02-12-15:40--78
SUMMARY:Reaching the MySpace Generation: Using Widgets and Other Technol
 ogies to Market Books Online and on Mobile
DESCRIPTION:Presented by Craig A.  Miller (LibreDigital, Division of New
 sStand, Inc.). Provide publishers with an overview of new digital strate
 gies and different forms of internet distribution and content access, to
  captivate a new generation of consumers.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T162500
DTSTART;TZID=US/Eastern:20080212T154000
DTSTAMP:20080105T234744
LOCATION:Winter Garden
URL:http://www.toccon.com/toc2008/public/schedule/detail/2188
UID:http://toccon.com/--s2008-02-12-15:40--2188
SUMMARY:Best Practices in Cross Media Publishing
DESCRIPTION:Presented by Steve Paxhia (The Gilbane Group), Bill Rosenbla
 tt (GiantSteps Media Technology Strategies). Publishers are making great
  strides in developing new digital and print-based products using cross 
 media publishing technologies and processes. This session will look at r
 eal-life cases where publishers have built successful new products and r
 evenue streams.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T162500
DTSTART;TZID=US/Eastern:20080212T154000
DTSTAMP:20080115T230131
LOCATION:Broadway North
URL:http://www.toccon.com/toc2008/public/schedule/detail/2271
UID:http://toccon.com/--s2008-02-12-15:40--2271
SUMMARY:Wikipedia and the Future of Libraries
DESCRIPTION:Presented by Aaron Swartz (Open Library). The stunning succe
 ss of Wikipedia -- in which an organization with just four full-time emp
 loyees managed to become one of the top ten sites on the Web -- has gott
 en lots of people thinking about wikis. In this talk, we'll look at the 
 social and technical factors that made Wikipedia a success, review new r
 esearch challenging conventional wisdom about how its articles are autho
 red,
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T162500
DTSTART;TZID=US/Eastern:20080212T154000
DTSTAMP:20080206T191315
LOCATION:Shubert/Uris
URL:http://www.toccon.com/toc2008/public/schedule/detail/2516
UID:http://toccon.com/--s2008-02-12-15:40--2516
SUMMARY:Dickens Meets the Blackberry: Serialization in the Digital Age
DESCRIPTION:Presented by Susan Danziger (DailyLit). In our incredibly bu
 sy and fast-paced lives, finding the time to read books is becoming incr
 easingly more difficult. Digital serialization through email and RSS off
 ers an attractive alternative by allowing people to include reading in t
 heir daily routines.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T162500
DTSTART;TZID=US/Eastern:20080212T154000
DTSTAMP:20080130T210114
LOCATION:Royale
URL:http://www.toccon.com/toc2008/public/schedule/detail/2599
UID:http://toccon.com/--s2008-02-12-15:40--2599
SUMMARY:Kindle, Sony Readers, the OLPC and more: Strategies for Approach
 ing the eBook Marketplace
DESCRIPTION:Presented by Bob DuCharme (Innodata Isogen). What do we mean
  by "eBooks," and who's interested in reading them? Big names like Amazo
 n and Sony have revitalized interest in specialized eBook reading device
 s, and more and more well-known publishers are making titles available f
 or eBook-reading programs that run on general-purpose PCs. What formats 
 are they using? What standards are available?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080212T180000
DTSTART;TZID=US/Eastern:20080212T170000
DTSTAMP:20080111T182959
LOCATION:Broadway Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/1684
UID:http://toccon.com/--s2008-02-12-17:00--1684
SUMMARY:Teen Panel
DESCRIPTION:Presented by Stephen Abram (SirsiDynix). How do teens today 
 consume media? How is technology shaping their reading habits? What does
  it mean to be a teen in today's information-rich world? Hear from teens
  in this panel discussion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T120000
DTSTART;TZID=US/Eastern:20080213T083000
DTSTAMP:20080109T193626
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/551
UID:http://toccon.com/--s2008-02-13-08:30--551
SUMMARY:Incorporating POD Into a Profitable Publishing Strategy
DESCRIPTION:Presented by Kurt Beidler (Amazon.com), Lynn Terhune (John W
 iley & Sons, Inc.), Roger Kasunic (McGraw Hill ), Thomas Keith (New Dire
 ctions Publishing), Philip M. Parker (INSEAD & ICON Group International,
  Inc.). Print-on-demand is emerging as an intriguing tool for publishers
 , providing new ways to think about your supply chain, your content, and
  your customers. This session will discuss how publishers have incorpora
 ted POD into their bottom-line strategies, and it will help you get your
  head around the questions you and your organization should ask if you w
 ant to pursue POD.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T120000
DTSTART;TZID=US/Eastern:20080213T083000
DTSTAMP:20080124T193431
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2008/public/schedule/detail/91
UID:http://toccon.com/--s2008-02-13-08:30--91
SUMMARY:Digitizing Your Backlist
DESCRIPTION:Presented by Rebecca Goldthwaite (Cengage Learning [formerly
  Thomson Learning]). Your backlist promises long-tail sales and newfound
  revenue. But to tap this potential, your books must exist in a digital 
 form. Learn practical information to make decisions about digitization.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T120000
DTSTART;TZID=US/Eastern:20080213T083000
DTSTAMP:20080124T193421
LOCATION:Empire
URL:http://www.toccon.com/toc2008/public/schedule/detail/164
UID:http://toccon.com/--s2008-02-13-08:30--164
SUMMARY:SEO for Book Publishers: Beyond Book Search
DESCRIPTION:Presented by Jamie Low (SearchEngineMarketing.com). This fas
 t paced and information packed tutorial provides a practical framework f
 or creating strategies that attract new readers through search engines.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T120000
DTSTART;TZID=US/Eastern:20080213T083000
DTSTAMP:20080108T204557
LOCATION:Soho
URL:http://www.toccon.com/toc2008/public/schedule/detail/554
UID:http://toccon.com/--s2008-02-13-08:30--554
SUMMARY:Understanding and Profiting from eBooks
DESCRIPTION:Presented by Tonya Engst (TidBITS Publishing Inc.). In this 
 session, you'll see examples of ebooks from a variety of publishers, get
  ideas for making an ebook easy to buy and fun to read, and get ideas fo
 r adding special "e" features to ebooks. We'll be looking at:
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T163000
DTSTART;TZID=US/Eastern:20080213T130000
DTSTAMP:20080108T204736
LOCATION:Astor Ballroom
URL:http://www.toccon.com/toc2008/public/schedule/detail/548
UID:http://toccon.com/--s2008-02-13-13:00--548
SUMMARY:Contracts and Legal Issues for Publishers in a Digital Age
DESCRIPTION:Presented by Roberta Cairney (Roberta Cairney Law Offices), 
 Edward Colleran (Copyright Clearance Center), Andrew Bridges (Winston & 
 Strawn, LLP), William S. Strong (Kotin, Crabtree & Strong, LLP), Maria A
 . Danzilo (John Wiley & Sons, Inc.), Dan Lewis (Wikia, Inc. ). This tuto
 rial will address some of the toughest legal issues facing publishers to
 day. A panel of prominent attorneys will help you understand and navigat
 e topics and issues including user-generated content, fair-use, satire, 
 piracy, enforcement, copyright, licensing, contracts, and privacy issues
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T163000
DTSTART;TZID=US/Eastern:20080213T130000
DTSTAMP:20080108T204943
LOCATION:Duffy/Columbia
URL:http://www.toccon.com/toc2008/public/schedule/detail/553
UID:http://toccon.com/--s2008-02-13-13:00--553
SUMMARY:XML for Publishers
DESCRIPTION:Presented by Keith Fahlgren (Threepress Consulting Inc.). XM
 L is central to many exciting publishing initiatives, especially bringin
 g existing content to new media and devices. For nearly all publishers, 
 forging into the future will involve XML. High-level and business-orient
 ed, this session will peek under the hood to see what's happening withou
 t dwelling on technical details.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T163000
DTSTART;TZID=US/Eastern:20080213T130000
DTSTAMP:20080108T205823
LOCATION:Empire
URL:http://www.toccon.com/toc2008/public/schedule/detail/552
UID:http://toccon.com/--s2008-02-13-13:00--552
SUMMARY:Making Mobile Work
DESCRIPTION:Presented by Bob Kasher (MPS Mobile NA), Howard Campbell (Ma
 cmillan), Jon White (Macmillan), Richard Pasewark (Mindspring), Adeena K
 arasick (CS). It seems that every week another major announcement is mad
 e in the sphere of mobile communications regarding a new product, servic
 e or opportunity. How can content providers of all types but particularl
 y those in publishing take advantage of the growing opportunity mobile p
 oses in reaching new markets both domestically and internationally.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20080213T163000
DTSTART;TZID=US/Eastern:20080213T130000
DTSTAMP:20080131T164725
LOCATION:Soho
URL:http://www.toccon.com/toc2008/public/schedule/detail/733
UID:http://toccon.com/--s2008-02-13-13:00--733
SUMMARY:Sponsored Tutorial:  Ingram Presents Case Studies and Practical 
 Advice on Making the Transition from Print to Digital
DESCRIPTION:Presented by David Taylor (Lightning Source, Inc.), Melissa 
 Serdinsky (Perseus), Rosemary Kane Carlough (AMACOM Books), Tom Willshir
 e (Continuum ), Clifford Guren (Microsoft Corporation). This tutorial is
  divided into two parts: *How POD fits into a digital strategy:* *Steppi
 ng Over the Threshold to New Sales: An introduction to Microsoft Live Se
 arch Books*
END:VEVENT
END:VCALENDAR