This talk will present the mathematical realities of retail marketing in the digital content space.
Although Arthur Andersen famously predicted a billion-dollar e-Book market would be here by now, 2007 was a big year for the e-Book faithful, with the launch of Amazon's Kindle, the first experiments with delivery of digital books on revolutionary new mobile devices like the iPhone and the $100-laptop
Publishers are making great strides in developing new digital and print-based products using cross media publishing technologies and processes. This session will look at real-life cases where publishers have built successful new products and revenue streams.
The economics and effects of on-demand publishing as a storefront business model: why Kinkos as a bookstore could mean richer and more participatory experience for readers, authors, and booksellers.
Several notable book authors have created blogs to accompany the writing of their books. What impact will blogging have on book writing over the long term?
Use pre-publication sales and user-set pricing to help choose projects and plan print runs.
This session will be a moderated interactive panel discussion. The panelists will be thought leaders that represent various sides of this copyright conundrum.
Emerging technologies, new business models and changing social expectations are bringing new focus to old debates around copyright. They are challenging assumptions about who controls content. And they are shifting the balance of power between content creators and distributors. How can publishers turn these forces to their advantage? What questions should they ask as we look to the future?
Patiently watching the digital landscape unfold, in late 2005 Harlequin decided to enter the fray. Harlequin will highlight its digital strategy, lessons learned, and its leading e-book publishing program.
Your backlist promises long-tail sales and newfound revenue. But to tap this potential, your books must exist in a digital form. Learn practical information to make decisions about digitization.
When it comes to digital content everyone agrees that no one wants to make the same mistakes the music industry made. But what exactly were those mistakes, and what can be learned from them?
Publishers in the textbook market today face an unprecedented array of challenges as more universities and K12 schools adopt laptop programs. This session provides an overview and presents a possible solution: e-textbooks from VitalSource.
Is the blog as a delivery form the first tentative step in digitizing narratives and could new technology outstrip print-based publishing?
Reaching beyond book sales to your readers means deciding what to build community around. Failure is easy—running good communities requires bold decisions and new skills outside the publishing world.
At what point in the customer/publisher value chain are purchases replaced by free access? What formats give the customer enough for free that they want to pay for the rest/best version?
Sophia Stuart, mobile director for Hearst Digital Media, provides an overview of the mobile marketplace, then provides insight into how Hearst executed their successful mobile strategy.
Information 3.0 is all about the social web and how it's changing the reading and information acquisition habits of everyone, from Boomers to Millennials. What role will publishers play in this new world? Buckle your seat belt as Stephen Abrams takes you on a whirlwind tour of trends, analysis, and innovations that will either sweep your business aside or take it to new levels.
The University of Michigan's Scholarly Publishing Office presents a case study about why its library decided to take on the role of publisher, and what this means for the future of publishing.
Technology has made it possible for publishers to profitably expand to include persons who are blind and print disabled. The growing legal demands to serve this population makes this a timely issue.
It seems that every week another major announcement is made in the
sphere of mobile communications regarding a new product, service or
opportunity. How can content providers of all types but particularly
those in publishing take advantage of the growing opportunity mobile
poses in reaching new markets both domestically and internationally.
Ken Brooks discusses how Cengage Learning is making the digital asset leap while protecting business value in the migration from print to electronic.
As publishers turn to the Web to reach book buyers and readers, they are faced with the growing costs of their digital marketing infrastructure. Learn how to make the most of your online investments.
If we're moving to Web 2.0, what does that mean for web publishing? Hunter presents a vision for how ideas like personalization, collective intelligence, and owning the data are reshaping publishing.
Scientific information has moved online ahead of most other areas of
publishing, and there are some general lessons to be drawn from
the things that those publishers did right and wrong. This session will
describe these and then extrapolate to what they might mean for other types of publishing.
Following the economy in general, book publishing in the digital age will be a "service" rather than a "commodity" business. The new science of "service innovation" shows the way.
A new generation of "Smart Media" technologies is going to recast how people interact with knowledge and information. You may not have heard much about the "Semantic Web"—it's a hardcore tech-head topic.
In the last three years, one technology has captured the market for web monitoring and precision extraction of content using intelligent software agents. Find out how Connotate has become the platform of choice for seven of the Top 10 global publishers and media companies.
Using an open-source, web-based model termed the "Flexbook," this talk will present our efforts to pioneer the generation and distribution of high quality educational webtexts that will serve both as source materials for a student's learning and, as well, provide an adaptive environment that scaffolds the learner's journey as he or she masters a standards-based body of knowledge.
For 2000 years, rabbis have been collaboratively writing, editing, and critiquing a book that never stopped being printed and is still being written—The Talmud. There are lessons to be learned.
Emerald shares its experiences of digitizing the entire journal backlist. Find out what obstacles they overcame and how they benefited from attending last year’s TOC workshop on this subject.
Many companies have benefited hugely from harnessing collective power.
But not all have succeeded. There are many pitfalls to be avoided and
obstacles to be overcome in tapping the wisdom of communities. If you
can take on the challenge, communities and social networks can help your
company invent new products and services,
Clipboards, clunky FTP sites, demanding authors, and harried production staff: production management doesn’t have to be that way. Here’s how Appingo created flexible capacity with new tools, revamped concepts, and an honest look at the process as a whole.
Dutch sites reveal ingredients for viable business models of internet publishing. Our research has led to a diagnostic model that publishers can use to review their online publishing activities.
XML Content Servers help publishers become more agile with content, enabling them to experiment with new products and distribution models. In this session you'll learn about some of the key technical drivers behind XML Content Servers including a review of live customer deployments where agility was a key to success.