Mike Shatzkin
Founder & CEO, The Idea Logical Company

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Mike Shatzkin is Founder & CEO of The Idea Logical Company. In his more than 40 years in publishing, he has played almost all the roles: bookstore clerk, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His client list has included most of the major publishers in the United States and many outside the US, as well as a variety of publisher suppliers and trading partners, particularly in the new technology area.

Since co-organizing the first “Electronic Publishing and Rights” Conference sponsored by PW in the early 1990s, Mike has been speaking and writing about digital change. He was co-chair of VISTA’s “Publishing in the 21st Century” Program, producing White Papers and conferences on the impact of technology on publishers throughout the 1990s. He also organized Frankfurt’s “Big Questions” conference in 2001 and last year’s research – again resulting in a White Paper and conferences in New York and London – on “Digital Asset Distribution” sponsored by Klopotek.

This year, Mike is spearheading a similar effort with the Book Industry Study Group, looking at the extent of experimentation and innovation in publishing.