Mark Coker is founder and CEO of Smashwords, an ebook distributor. Smashwords has helped over 50,000 authors and publishers distribute 200,000 ebooks. Smashwords distributes to Apple, Barnes & Noble, Sony, Kobo, the Diesel Ebook Store, and to mobile apps such as Aldiko. Mark is also co-author, with his wife, of Boob Tube, a novel that explores the dark side of Hollywood celebrity. He’s also author of the Smashwords Style Guide (how to format and publish an ebook), the Smashwords Book Marketing Guide (how to market any book) and The 10 Minute PR Checklist (public relations strategy for entrepreneurs and business managers).