Greg Shepherd, the Director of Content Architecture and Tools with the Strategic Content Initiatives group at Cengage Learning in Belmont, California, is currently involved in transforming Cengage Learning’s traditional print publishing business into a multi-channel, XML-based publishing business. He is also the program manager of an enterprise-wide effort to relaunch Cengage Learning’s XML strategy. Prior to joining Cengage Learning, Greg was an analyst with LexisNexis where he supported the transition from an SGML to XML workflow. Greg holds a BA from the University of King’s College and a master’s degree from Dalhousie University, Halifax, Nova Scotia.