Speakers: Rob Flynn, VP and Global Publisher, Frommer’s Brice Gosnell, Publishing Director, Lonely Planet USA Nathan Clapton, Senior Director, Brand Distribution, TripAdvisor. Cree Lawson, President, Travel Ad Network
Moderator: Ensley Eikenberg, Associate Publisher and Marketing Director, Frommer’s
Travel publishers have been particularly successful in leveraging their content in multiple formats, while continuing to maintain book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of experts will discuss how multiple platforms can strengthen brands and grow vibrant publishing businesses.
Rob Flynn is VP & Global Travel Publisher for Frommer’s, a Wiley imprint. He is responsible for all Wiley’s travel print and digital publishing programs – including the best-selling travel brand in the U.S., Frommer’s.
During his 15-year career at the crossroads of travel publishing and new media, Rob has led many successful initiatives from Web site development to development of mobile products and content services.
From 2002-2008, Rob was CEO of Whatsonwhen, a market-leading business-to-business travel content and services provider based in London and acquired by Wiley in 2006.
Prior to joining Whatsonwhen, Rob was the director of new media at Lonely Planet Publications. He was the architect of the Lonely Planet Web site and launcehd the successful Thorn Tree travelers’ forum, a precursor of today’s community-generated travel-content sites.
Brice Gosnell has been in publishing for more than 16 years, with most of those years in travel guide publishing. He was an assoc. publisher at Frommer’s in NY and is currently the VP of Publishing for the Americas at Lonely Planet Publications, responsible for the publishing strategy and operations of Lonely Planet’s Americas office (which is based in the SF Bay Area).
Nathan was appointed Senior Director of Partnerships for TripAdvisor in February 2007. Since then, he has been working on how best to allow online bookers to benefit from TripAdvisor’s wealth of information anywhere they choose to book. Thousands of travel businesses from bed and breakfasts to major online travel agents and media companies have all taken advantage of this and added TripAdvisor Traveler Reviews and Ratings to their websites.
Prior to working for TripAdvisor, Nathan was Commercial Director for Lonely Planet heading up their European Licensing businesses. In this role, he initiated Lonely Planet’s publishing in German and their first mobile travel guides with Nokia and Sony PSP. Prior to Lonely Planet, Nathan worked for the BBC and the Guardian in a variety of commercial roles.
Ensley Eikenburg is a travel publishing professional with 18 years of experience. She is currently the associate publisher for Frommer’s Travel Guides. Previously she worked at Fodor’s Travel Guides and at St. Martin’s Press, where she managed the Let’s Go Guides.
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