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How to Publish Content to any Mobile Phone

Rolfe Swinton (Apollo Media)

Re4ctor is a Scandinavian-developed mobile phone publishing platform that provides publishers with the tools to deliver their content, as well as enable highly interactive, and community-oriented functionality.

In a 10-minute demo we will show publishers how they can easily take existing content and deliver it to mobile phones. We will go on to show how mobile phones can be used to provide a wide range of functionality that is not available even on a computer—things quite unique to the mobile format.

Rolfe Swinton

Apollo Media

Rolfe Swinton is the co-founder of Apollo Mobile.

Rolfe has been a long-standing entrepreneur who has founded a number of venture-capital backed media and software companies including an early player in on-line film delivery, digital asset management, and video medical publishing. Until recently, Rolfe Swinton was the Chief Operating Officer and co-founder of CPI’s Digital Services division. CPI is Europe’s leading book manufacturer and provider of digital publishing services including its flagship product, BookBank.com. Rolfe is also an adjunct professor of entrepreneurship at INSEAD, Europe’s leading business school.

Rolfe has a BA from Yale University, an M.Phil from the University of Cambridge, and an MBA from INSEAD.

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