Speaking the Same Language: Universal Technology Standards in Publishing and Bookselling

Kevin Smokler (Kevin Smokler enterprises), Otis Chandler (Goodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media Works), Colette Vogele (Vogele & Associates)
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Increasingly the publicity and operations of the book business involve the movement of data as much as physical product: to social networks, event calendars, retail partners, authors, and readers themselves. And yet the outlets for that information still seem to ask for it in different languages and the problem of having to format an event listing, press release, or book excerpt 16 different ways for 16 different recipients hangs around like a rude dinner guest. How do we assure marketing and publicity information can be read anywhere by anyone?

In this section we’ll explore and argue for universal standards throughout publishing, for event listings, for press materials, author bios, and content licensing. We’ll demonstrate how publishing’s present and future depends on everyone speaking the same language, competitors and partners alike.

Photo of Kevin Smokler

Kevin Smokler

Kevin Smokler enterprises

Chief Evangelist, Booktour.com (Moderator)

Photo of Otis  Chandler

Otis Chandler


Otis is the founder and CEO of Goodreads.com – a social network for book lovers. Launched in late 2006, the site has since grown to over 1.6 million members, completely by word of mouth. Goodreads raised an angel round in 2007, and is otherwise privately owned.

Along with a passion for building websites, Otis is also a voracious reader. He started Goodreads as part of a personal goal to read more books, and watch less TV, and has found a large core group of people that love reading, and have helped drive the direction of Goodreads. He is an engineer at heart, and loves tinkering and listening to customers in order to make the best product possible.

Before founding Goodreads, Otis was a Software Engineer and Product Manager at Tickle.com. Monster Worldwide, the leading purveyor of online jobs, purchased the company in 2004. At Tickle, Otis was in charge of LoveHappens.com, a top ten online dating service. Otis credits all his knowledge of building successful online media websites to his experiences at Tickle. Otis graduated with a B.S. in Mechanical Engineering from Stanford University, where he always believed he would one day build cars.

Tim Spalding


Founder of LibraryThing (LibraryThing.com), a social network for book lovers.

Photo of Kirk Biglione

Kirk Biglione

Oxford Media Works

Kirk is a seasoned digital media professional specializing in web publishing systems, SEO, and user experience. As principal of Oxford Media Works Kirk consults with clients on a range of issues related to web publishing and digital media strategies. Kirk shares his knowledge of web content management systems at WP Apprentice, an online training portal designed to help publishers use WordPress as a CMS.

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Colette Vogele

Vogele & Associates

Colette Vogele practices intellectual property law specializing in technology and new media. She heads Vogele & Associates where she represents bloggers, podcasters, and web 2.0 interactive companies addressing contract and licensing issues, copyright, fair use, privacy, reputation and security, trademark and brand management, litigation, and government regulations.

Vogele speaks and writes regularly on issues related to intellectual property and the Internet. She holds a non-residential fellowship at Stanford’s Center for Internet & Society (cyberlaw.stanford.edu) and has been featured on numerous on-line programs including the New York Times Tech Talk, CNET Real Deal, CNET Live, and This Week In Law. Her published works include the Podcasting Legal Guide (2006) (with Creative Commons and Harvard’s Berkman Center), an audio podcast Rules for the Revolution; an article Podcasting for Corporations and Universities: Look Before You Leap (with E. Townsend Gard; Oct. 2006 in the Journal of Internet Law/Aspen Publishers); and contributing authorship in The Business Podcasting Book—Launching, Marketing and Measuring Your Podcast (Focal Press/Elsevier, Inc.). She is an Editorial Advisory Board member of the Journal for Internet Law, the California Lawyer magazine, and The Conversations Network, and a Board member of INFORUM, a division of the Commonwealth Club of California.

  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

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