In this challenging call to arms, Sara Lloyd, Head of Digital Publishing at UK trade publishing house Pan Macmillan, explores whether there will be a role for publishers in a digital future and discusses the radical changes in culture and approach publishers will need to make if they are to evolve quickly enough to embrace the change from a linear content creation and delivery chain in which a publisher’s role is definitive and fixed, to a circular, networked, web-based one. In this broad ranging speech, drawing on her ‘Manifesto’, she will cover the creative directions in which content creation and delivery might develop, new ways in which publishers will need to engage with authors, readers and other distributors in the content creation chain and the interface between publishers and non-traditional competitors emerging in the digital marketplace.
Sara Lloyd is Digital Director for the UK trade publishing house, Pan Macmillan. She is responsible for developing the company’s digital strategy and publishing programme, management of Pan’s Web platform, applications and tools and leading the organisational, cultural and operational change to enable Pan Macmillan to position itself for an increasingly digital future. Sara’s career over the last 15 years has spanned newspaper, academic, reference, STM and trade publishing and she has played a key role in transforming many publishing businesses from print to digital. She is a regular presenter and writer on all matters digital, and recently made waves in the global publishing scene with her article ‘A Book Publisher’s Manifesto for the Twenty First Century’, originally written for the US journal, Library Trends.
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