Back by popular demand, this tutorial discusses how XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what’s happening without dwelling on technical details.
This tutorial will give you a concrete, practical explanation of XML and what it can do for you, highlighting the key facts business people need to know in order to make decisions, increase efficiency, and drive change in your organization.
It will also feature a participatory demonstration that will give you a true sense of XML’s power and importance. It will conclude with a discussion on the future of XML, a discussion of XML support in publishing software, and a look into the XML-based innovation some publishers are making today.
A recognized XML pioneer and content management industry expert, Mr. Severson has over twenty years experience in high technology, ranging from hands-on product development and consulting to senior management roles in engineering and marketing.
Mr. Severson is currently Chief Technology Officer and a co-founder of Flatirons Solutions Corporation, where he leads a consulting and systems integration practice specializing in content management, rich media and XML-based publishing. Prior to Flatirons, Mr. Severson was Chief Technology Officer for eConvergent, an Executive Consultant for IBM Global Services, Vice President and Chief Strategist for Interleaf, Inc., and a co-founder and CTO of Avalanche (a pioneer SGML/XML software company).
Mr. Severson is a past President of OASIS, and currently on the board of IDEAlliance. He holds an undergraduate degree from the University of Wisconsin, and completed Ph.D. coursework in Computer Science at the University of Colorado. Mr. Severson is also a frequent conference speaker and blog contributor.
For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at email@example.com
For media-related inquiries, contact Maureen Jennings at firstname.lastname@example.org
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