You’re worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you’ve heard that this is what you should do but don’t have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
We’ll cover platforms (in the “authors and books as platforms” way), content distribution, promotion, awareness campaigns, and more. Learn what others have done, what’s worked and what doesn’t seem as promising, and leave with next steps to implement your own strategies.
Chris Brogan is a ten year veteran of using social media and
technology to build digital relationships for businesses,
organizations, and individuals. Chris speaks, blogs, writes articles,
and makes media of all kinds at chrisbrogan.com a blog in the top
20 of the Advertising Age
Power150, and in the top 100 on Technorati.
Chris is also the cofounder of the PodCamp new media conference series,
exploring the use of new media community tools to extend and build
value. He recently became president of New Marketing Labs, a social
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