Building Communities Around Content

Francois Gossieaux (Beeline Labs & Society for New Communications Research), Ed Moran (Deloitte Services LP)
Tutorial
Location: Broadway North (6th Floor)
Average rating: ***..
(3.83, 6 ratings)

Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we’ll look at ways content can form the foundation of a web community effort.

Photo of Francois Gossieaux

Francois Gossieaux

Beeline Labs & Society for New Communications Research

Francois Gossieaux is a co-founder and partner at Beeline Labs, a
marketing Innovation firm and President of Corante, a social media
publishing company. Prior to Beeline Labs and Corante he was
consulting on marketing and social media, involved with BlogBridge,
and the founder of Synopia, Inc., a product innovation focused
software startup. Before that he spent 5 years leading marketing,
product management and strategy at eRoom Technology, a collaboration
software company which was sold to Documentum in 2002. Francois has a
long history with online and marketing – having implemented an
Intranet for a large multinational in the early 90’s; and being the
organizer of the first large scale virtual event – InterAct’96 – with
Time Magazine and Infoworld. He has used blogs for grassroots
political and environmental activities, and is currently blogging at
emergencemarketing.com and for the Marketing 2.0 blog. He also runs a marketing 2.0 community.

Photo of Ed Moran

Ed Moran

Deloitte Services LP

Ed is a Global Deloitte Technology, Media and Telecommunications (TMT)
subject matter specialist for Technology, and he advises TMT companies
in the areas of strategic planning, product innovation, competitive
positioning, and digital Convergence.

Ed architects Deloitte’s" State
of the Media Democracy Survey
, which provides current data on
different generations’ adoption of, and receptivity to, new technology
platforms, media distribution methods, and advertising models. He
also co-founded and manages Deloitte’s Tribalization of Business
Study
with Beeline Labs and the Society for New Communications
Research. The Tribalization of Business Study provides data
and analysis on successful enterprise use of online communities and
social networks.

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Comments

Susan Munro
02/11/2009 3:29pm EST

Great session! Please post your slides!

Picture of Rod Gammon
Rod Gammon
02/10/2009 9:11am EST

In our breakout group we discussed cross marketing books at a site, say offering cookbooks with groceries. Interestingly, the evening AP feed carried a story about possible brand damage to Scholastic for marketing toys alongside children’s books: www.google.com/hostednews/a...

Ulla Krag Jespersen
02/09/2009 3:27pm EST

Next time, don’t use the colour yellow on your slides’ headlines :-) It’s impossiple to read here from the 5th row… And please post your slides.

Picture of Rod Gammon
Rod Gammon
02/09/2009 2:56pm EST

Please post the slides. Great presentaton!

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