Print on demand (POD) can counter rising costs and inefficiencies, but publishers shouldn’t view it as the cure to all their ills. In this session we’ll take a realistic look at POD technology, business models, strengths and weaknesses, and innovative uses.
Ashley Gordon, publisher at independent press Mockingbird Publishing, is a fifteen-year veteran of digital printing. She was most recently Vice President of Business Development at SharedBook, a leading provider of personalized and custom publishing services. She came to print-on-demand as Director of Publisher Services for Sprout, an early in-store POD company, followed by several years at Lightning Source as a Senior Account Manager and Director of Channel Development. Other positions in and around the industry include literary press editor, contributing writer to various publications, professor of English and composition, and executive board member of the Alabama Center for the Book. She graduated magna cum laude with a B.A. in English from Auburn University Montgomery.
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