What's Your Mobile Strategy?

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Kate Eltham (Queensland Writers Centre), Marc Prud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (Digital Library Federation)
General
Location: Broadway North (6th Floor)

More than half the world’s population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?

This panel includes publishers who are currently tackling the challenges and opportunities of mobile, and mobile content experts who will give a glimpse into the growth and changes yet to come.

Photo of Kate Eltham

Kate Eltham

Queensland Writers Centre

Kate Eltham is a writer and creative industries professional based in Brisbane, Australia. She is the Chief Executive Officer of Queensland Writers Centre and has previously worked as a small business consultant focusing on micro enterprises, non-profits and individual artists in the creative sectors.

Photo of Marc Prud'hommeaux

Marc Prud'hommeaux

Lexcycle

Marc Prud’hommeaux is the Principal Developer and Founder of Lexcycle, a company that is bringing the digital revolution to readers around the world. Lexcycle is the company behind the Stanza Reader for the iPhone, the most popular ebook reader on the App Store. Prior to starting Lexcycle, Marc was on the Weblogic engineering team at BEA Systems. In 2005, BEA acquired SolarMetric, a company Marc co-founded. At SolarMetric, Marc was a key member of the R&D team. Marc has also worked at TechTrader and MIL 3 (now Opnet Technologies). Marc holds a BA in Math and Philosophy from Cornell University.

Photo of Brent Lewis

Brent Lewis

Harlequin

Brent is VP, Digital & Internet for Harlequin Enterprises Ltd., a leading publisher of women’s fiction and the world’s largest publisher of series romance. Brent leads the strategic development and operational execution of Harlequin’s digital publishing and marketing programs. This includes Harlequin’s own site featuring a robust community of readers, a leading and widely recognized ebook program, digital audio, mobile distribution, digital only content and leveraging Harlequin’s famous brand in the web 2.0 world.

Brent has over 16 years marketing experience within publishing covering trade, educational and children’s products. Brent has developed internet marketing and commerce solutions for over ten years including Harlequin’s ebook strategy and site development. He has worked in the U.S., Canadian and UK publishing markets.

Photo of Peter Brantley

Peter Brantley

Digital Library Federation

Peter Brantley is the Executive Director for the Digital Library Federation, a not-for-profit international association of libraries and allied institutions. His background includes significant experience with research libraries and digital library development programs. He has served as the Director of Technology at the California Digital Library, New York University, UC Berkeley, and UCSF. He was the first IT Manager for Rapt, a private SF firm providing pricing optimization for online advertising delivery, and eons ago worked as a systems analyst in the mass-market division of Random House. Peter is a member of the Board of Directors for the International Digital Publishing Forum. He was first introduced to computing via the CDC Plato system.

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Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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