Mike Shatzkin is Founder & CEO of The Idea Logical Company. During more than 40 years in publishing, he has played almost all the roles: bookstore clerk, author, agent, production director, sales and marketing director, and, for the past 30 years, consultant. His client list has included most of the major publishers in the United States and many outside the US, as well as a variety of up- and downstream trading partners, many somehow involved with new technology area.

Since co-organizing the first “Electronic Publishing and Rights” Conference sponsored by PW in the early 1990s, Mike has been speaking and writing and fostering discussion about digital change. He is the Conference Chair for Digital Book World, which held its debut conference in January 2010. The focus there was on trade publishing and there was a very different attendee base than comes to Tools of Change.

As we approach Tools of Change 2010, Mike is planning the next Making Information Pay conference (May 6) for Book Industry Study Group and getting started on organizing Digital Book World 2011. But what he’s most looking forward to is 6 baseball games in 5 days at Spring Training in Florida over the first weekend in March.

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Maria Bonn is Associate University Librarian for Publishing at the University of Michigan University Library, where she is responsible for developing and coordinating the publishing program and services of the University Library, including the University of Michigan Press and the Scholarly Publishing Office.

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D.C. Denison is an editor at The Boston Globe who works at the intersection of the newspaper and its website, boston.com. He is the author of “As Seen on TV” (Fireside/Simon & Schuster)

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Jesse is a social media consultant and web programming geek living in the woods of Vermont because he can’t bring himself to leave the gardens and swimming holes. Currently, Jesse is co-owner of Catalyst Webworks—a web development and social media consulting firm in White River Junction, VT. In this role, Jesse travels the country teaching businesses and organizations how to tap into the power and audiences of social media without annoying or alienating their customers.

Before launching Catalyst Webworks, Jesse was the Web Editor at Chelsea Green Publishing, where he built the company’s web site and online marketing strategies. His social media work there was noticed and covered by Publisher’s Weekly, Book Business Magazine, Publishing Trends, Vermont’s Seven Days weekly, and the Independent Book Publisher’s Association.

Jesse is the author of several books about internet ventures including Expand Your Business Using eBay, and Start Your Own Blogging Business. He looks forward to the day he has time to take on more writing.

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Andrew Bolwell is a Director for HP’s Corporate Venturing unit, with the charter to proactively identify and pursue new market opportunities that have the potential to be significant, game changing, and disruptive new businesses for HP. In this role, Andrew has been instrumental in helping incubate new businesses for HP across a diverse range of markets and industries including mobility, telecom, media and entertainment, publishing and Web2.0.

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Andrew Malkin is a Senior Associate at Overbrook Consulting Group, a management consultancy primarily focused on Media & Entertainment. Over the past twenty years, he has held a variety of marketing & sales functions from public relations at HarperCollins and field sales at Random House to category management at eBay. In 1999, he temporarily left publishing to obtain his MBA from Kellogg/Northwestern then returned in a newly created integrated marketing position at Time Warner Book Group as Brand Manager, Franchise Authors working on James Patterson and Rich Dad, Poor Dad. Following that, he went on to head up international sales at Ingram and oversee all trade book sales for Rodale.

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