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Unleashing The Power of the Unbound Book

Walter Walker (codeMantra LLC), Melissa Lutchkus (CodeMantra, LLC)
11:00am Wednesday, 02/11/2009
Products & Services
 Location: Harlem (7th Floor)

Gone are the days when a book was simply a physical assembly of folded and gather pages, bound as a series of chapters in a case or paperback perfect binding. Gone are the days when the only formats publishers had to concern themselves with were hard cover, trade paperback or mass market paperback. In today’s world a book can be a file format; it can be content tethered to an application; a dynamic mash-up of chapters, or selections of content from separate works, published by separate houses. Walter and Scott discuss evolving platforms, formats and devices that publishers need to be aware of as the traditional publishing model is transformed.

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Photo of Walter Walker

Walter Walker

codeMantra LLC

Walter heads up codeMantra’s Publishing Services Division. He has more than 18 years of commercial publishing experience, having held VP Sales & Marketing positions at Simon & Schuster, Inc. and marketing and public relations positions with Bantam Doubleday Dell and McClelland & Stewart (both now part of Random House). Walter started his career in digital publishing in 2000, with a progressive and optimistic start-up offering Digital Rights Management solutions. He then ventured into industrial publishing, where he marketed and sold high-end dynamic enterprise publishing (DEP) solutions for Advent 3B2, Arbortext and PTC Inc. Walter’s extensive understanding of publishing processes and the expanding market for digital content supports a practical assessment of where, and how, XML technologies can best be applied.

Melissa Lutchkus

CodeMantra, LLC

Coming soon.

Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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