Gone are the days when a book was simply a physical assembly of folded and gather pages, bound as a series of chapters in a case or paperback perfect binding. Gone are the days when the only formats publishers had to concern themselves with were hard cover, trade paperback or mass market paperback. In today’s world a book can be a file format; it can be content tethered to an application; a dynamic mash-up of chapters, or selections of content from separate works, published by separate houses. Walter and Scott discuss evolving platforms, formats and devices that publishers need to be aware of as the traditional publishing model is transformed.
Walter brings to codeMantra more than twenty-five years of combined publishing and software expertise. His career started, in Canada, with McClelland and Stewart, Ltd. He then served as a senior marketing executive for various imprints Simon & Schuster, Inc. and was VP Director of Sales & Marketing for the company’s successful foray into consumer software. He served most recently as a Director of Strategic Marketing for PTC, Inc, which acquired Arbortext in 2005.
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