Dynamic Publishing: Addressing the Evolution of Publishing Head-On
Due in large part to the proliferation of communication channels – print, Web, email, mobile – today’s publishers face dramatically evolving requirements for the creation, production, and distribution of content. Dynamic publishing offers benefits across the publishing value chain to help organizations meet these market pressures. Find out how collaboration, automation, the reuse of content, and multi-channel output can improve your publishing process, increase productivity without compromising brand consistency, and improve customer satisfaction.
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Rainer Heckmann
Quark, Inc.
Rainer Heckmann is responsible for product marketing of Quark´s enterprise products. With 16 years of experience in the publishing industry, he is a recognized expert in the industry.
Prior to joining Quark Heckmann was CEO of PublishersMarket AG, a Bertelsmann funded company that ran AdSpectra, an ad delivery service that optimized print advertising processes. Earlier in his career he successfully sold the Quark Publishing System to leading German publishers. Heckmann earned his bachelor’s of commerce in marketing and business from the Munich Business Academy.
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