Verso Reader Channels™: Building Bestsellers Through Targeted Vertical Ad Networks
Learn how to optimize the online reach and cost-effectiveness of your book marketing campaigns. Verso’s vertical ad network targets and engages the consumers you want to capture, utilizing the latest in contextual, demographic, behavioral and retargeting technology and more than 4,300 specialty content websites with over 110 million monthly unique visitors. Verso acts as an industry-wide curator and aggregator to deliver highly affordable CPMs with no minimum-buy requirements. Learn about the concept, its execution and early results, including case studies drawn from 25 campaigns, including 14 New York Times bestsellers.
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Jack McKeown
Verso Advertising, Inc., Conemarra Partners
Jack McKeown is a twenty-five year publishing veteran. Currently, he serves as Director of Business Development for Verso Advertising, Inc. and as President of Conemarra Partners, a media-business consulting company. He is the co-founder and former CEO of the Perseus Books Group, former President and Publisher of the Adult Trade Group of HarperCollins, Inc., and fomer Publisher of the Adult Trade Division of Simon & Schuster. He is a graduate of the University of Chicago, and holds an MBA and MS from Columbia University.
Tom Thompson
Verso Advertising
Business: Group Director of the #1 book advertising agency in the U.S. Clients include Knopf, FSG, Houghton Mifflin Harcourt and more. Co-instigator and developer of Verso Reader Channels (targeted online ad network for book publishers).
Personal: Poet, teacher, twitterer, dad. Personal site “here”: http://www.tthompson.net
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