For years, eBook sales have failed to match the lofty visions of industry observers. But now, as sales of eBooks are expected to continue growing in 2009 and beyond, many leading media, e-commerce and publishing companies are making plans to take advantage of this market’s potential.

As the debate rages over which eBook formats will gain public acceptance, publishers can prepare for the digital marketplace by converting their current and legacy content to a platform that will enable them to adapt material to a range of delivery formats. In this session, Jan Palmen of Innodata Isogen will discuss how publishers can start leveraging XML and single-source publishing technologies as a starting point for the eBook market.

And as the debate continues to rage over which reading device will be preferred by consumers, organizations can take a few sensible steps today to gain a competitive edge in this emerging marketplace by preparing existing and current titles for eBook ready formats.

This session will help your organization determine the most effective way to:

• Leverage existing and new publishing technologies
• Comply with emerged standards for eBooks like EPUB
• Prepare your content for multiple outlets, including eBooks