Schedule views
Monday, 02/09/2009
7:30am
Monday, 02/09/2009
Location: Manhattan Ballroom (8th Floor)
Continental Breakfast
(60 mins)
8:30am
Location: Columbia -Duffy (7th Floor)
Eric Severson (Flatirons Solutions)
Back by popular demand, this tutorial discusses how XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what’s happening without dwelling on technical details.
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Location: Broadway North (6th Floor)
Chris Brogan (CrossTech Media)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
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Location: Broadway South (6th Floor)
Michael Smith (International Digital Publishing Forum)
You've heard the buzzwords and the different technologies: eBooks, DAISY, .epub, XML, and so on. But what's it all mean, and more importantly, how can you make it work for your business? In association with The International Digital Publishing Forum (IDPF), this TOC tutorial will demystify the terminology surrounding e-publishing.
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Location: Chelsea-Gotham (7th Floor)
Dru Zuretti (Copyright Clearance Center)
Produced specifically for the publishing community, this tutorialfocuses on the basics of U.S. copyright law, including a copyright holder's privileges and obligations, and when permission may be required. The session will include topic overviews, examples, and opportunities for discussion.
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12:00pm
Monday, 02/09/2009
Location: Atrium (8th Floor)
Lunch
(90 mins)
1:30pm
Location: Columbia -Duffy (7th Floor)
Norman Walsh (Mark Logic Corporation ),
Bill Kasdorf (Apex Content Solutions),
Bob Kelly (The American Physical Society),
John Gardner (ViewPlus Technologies, Inc.)
This tutorial will demonstrate practical solutions for producing content in formats that are friendly to a wide audience while still maintaining quality. Focusing on different models of "book" presentation, we'll explore everything from eBook and audio book production to DAISY, SVG, and even VoiceML generation, demonstrating how all of these advances in publishing tie into XML accessibility.
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Location: Broadway North (6th Floor)
Francois Gossieaux (Beeline Labs & Society for New Communications Research)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the
foundation of a web community effort.
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Location: Broadway South (6th Floor)
Joshua Tallent (KindleFormatting.com),
Keith Fahlgren (O'Reilly Media, Inc. )
The second of our two-part series on eBooks, this tutorial is all about implementation. We'll show you how to make your books into digital masterpieces; cover the ePub format, discussing its special features and unfortunate pitfalls; and we'll take a look at the capabilities of the current ePub readers and how you can make them work for your particular eBooks.
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Location: Chelsea-Gotham (7th Floor)
Ashley Gordon (SharedBook)
Print on demand (POD) can counter rising costs and inefficiencies, but publishers shouldn't view it as the cure to all their ills. In this session we'll take a realistic look at POD technology, business models, strengths and weaknesses, and innovative uses.
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Tuesday, 02/10/2009
7:45am
Tuesday, 02/10/2009
Location: Manhattan Ballroom (8th Floor)
Continental Breakfast
(60 mins)
8:45am
Location: Broadway North (6th Floor)
Bob Stein (Institute for the Future of the Book)
tbd
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9:15am
Location: Broadway North (6th Floor)
Peter Brantley (Digital Library Federation)
The explosion of publications on the web, in combination with
increasingly ubiquitous broadband networks, accessible from
ever-more mobile computing platforms, leads us to consider how
literature might serve as a collection of data to enable new
services on the web.
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9:45am
Location: Broadway North (6th Floor)
Cory Doctorow (Happy Mutants LLC)
TBD
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10:15am
Tuesday, 02/10/2009
Location: Exhibit Hall (6th Floor)
Morning Break
(30 mins)
10:45am
James Gray (Ingram Digital Group),
David Taylor (Lightning Source, Inc.)
Publishers are increasingly faced with decisions about where to make the investments to maximize their opportunities. Consumers are demanding more flexibility and speed in the ways that they purchase content. Digital options continue to emerge, while print is very much with us. Developing the right balance is difficult.
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Jon Orwant (Google)
Google is making the world's books discoverable and searchable -- and where copyright permits, readable. In this talk, I'll explain some of the difficulties involved in making accurate copyright determinations, and discuss some solutions for clarifying copyright status.
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Patricia Albanese Pitkin (Rochester Institute of Technology),
Matthew Bernius (Open Publishing Lab at the Rochester Institute of Technology),
Michael Riordan (Open Publishing Lab at the Rochester Institute of Technology)
RIT's Open Publishing Lab will present a suite of open-source applications, currently under development, that enhance and extend current publishing platforms, including a tool to automatically convert wikis and blogs into ready-to-print books, Drupal extensions that allow near-instantaneous news gathering and publishing across multiple media, and a game that uses print to enable social networking.
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Scott Meyers (Independent Author and Consultant)
How should authors approach their task, given that what they produce
may or may not appear in printed form, may or may not have color
available, may or may not be able to display dynamic content, may or
may not have Internet access available, and may be viewed on devices
ranging from widescreen monitors to cell phones -- unless it's
consumed as audio?
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Matt Jacobson (Connotate),
Jay Stuart (Interactive Data)
Interactive Data deployed hundreds of intelligent software Agents to address the recurring manual processes of data monitoring, collection, alerting and file download. Connotate’s Agents increased overall quality and timeliness of data while reducing staff hours required for daily processing. Acting as productivity amplifiers, Agents deliver strong ROI by enabling a “Work Smarter” culture.
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11:35am
Sameer Shariff (Impelsys)
Electronic publishing is the future. Publishers are stepping up efforts to implement their online strategies. Bogged down with challenges of cost and time involved, publishers are looking for a solution that removes the cost and time barrier, and offers a way to experiment with different online models.
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CJ Rayhill (Safari Books Online),
Travis Alber (BookGlutton),
Aaron Miller (BookGlutton.com),
Liza Daly (Threepress Consulting Inc.),
Ben Vershbow (New York Public Library),
Dave Gray (XPLANE)
Developing a digital reading interface raises social, aesthetic and
technical challenges. Panelists in this session will talk about
interface development (web-based vs. client-based), technical
decisions, community requirements and intellectual property issues.
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Stephanie van Duin (Hachette Book Group)
Publishers, authors, and retailers all want to know: Do eBooks require a different cost structure? Using examples from actual projects, this session will look at the affect eBooks have on profit and loss development, business models, and costs.
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Bill Rosenblatt (GiantSteps Media Technology Strategies),
John Kreisa (Mark Logic)
The recent landmark settlement between Google and book publishers has the potential to revolutionize online publishing; it sets the stage for a vast array of new business models. Will you be ready to reap the rewards? Will you be able to organize and deliver your content in the way that Google – and other online services – can use it to increase your revenue and exposure?
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12:20pm
Tuesday, 02/10/2009
Location: Atrium (8th Floor)
Lunch
(80 mins)
1:40pm
Bill McCoy (Adobe Systems Incorporated)
This session will present Adobe’s open, cross-platform digital publishing solution, demonstrating content creation tools for PDF and EPUB, servers, Rich Internet Applications for downloadable distribution as well as new mobile support for EPUB and PDF distribution. The focus will be on Adobe’s vision for the future of digital texts beyond “print page replica” models and traditional eBooks,
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Mark Coker (Smashwords, Inc.),
Joe Wikert (O'Reilly Media, Inc.),
April Hamilton (April Hamilton),
David Rothman (TeleRead.org),
Russell Wilcox (E Ink)
eBooks, written off just a few years ago as a massive failure, are on the rise again. According to the latest industry data, ebooks are the fastest growing segment in an otherwise stagnant trade book industry. This panel discussion, moderated by Mark Coker, will cover the latest trends in the ebook business and provide publishers with actionable strategies to profit from the rise of ebooks.
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Bob Young (Lulu.com),
Harish Abbott (Lulu.com and weRead)
Print-on-demand and the acceptance of user-generated content have democratized the publishing process – making achieving your literary dreams accessible to everyone. What’s next for self-publishing? Leveraging social media tools to help authors connect with their audience and increase the monetization of their work.
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Matthew Kirschenbaum (University Maryland)
This talk will consider the collision of the born-digital and traditional belles-lettres. What happens to authors' original "manuscripts" when they're written electronically? Who saves multiple drafts and revisions of the files? Are writers beginning to turn over their computers to archives as part of their "papers?" What will happen when scholars work with this material years down the road?
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Russell P. Reeder (LibreDigital)
The digital revolution has often provoked more questions than answers. That’s because content owners have always needed to balance a desirable breadth of distribution options with the need to exercise control over copyrights and a profound and correct perspective on where proprietary content has been distributed.
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2:30pm
Kate Eltham (Queensland Writers Centre),
Marc Prud'hommeaux (Lexcycle),
Brent Lewis (Harlequin),
Peter Brantley (Digital Library Federation)
More than half the world's population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?
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Kassia Krozser (Booksquare.com)
While the publishing industry waits for ebooks to become the next big thing, a thriving ebook market targeted largely toward women has developed a loyal reader base, moved into territory traditionally occupied by mainstream publishers, and changed the rules when it comes to pricing books and compensating authors for their work. Discover how you can learn from these success stories.
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Mike Shatzkin (The Idea Logical Company, Inc.),
Laura Dawson (LJNDawson),
Brian O’Leary (Magellan Media),
Ted Hill (THA Consulting)
Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset.
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PG Bartlett (Quark, Inc.)
Due in large part to the proliferation of communication channels – print, Web, email, mobile - today’s publishers face dramatically evolving requirements for the creation, production, and distribution of content. Dynamic publishing offers benefits across the publishing value chain to help organizations meet these market pressures.
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3:15pm
Tuesday, 02/10/2009
Location: Exhibit Hall (6th Floor)
Afternoon Break
(45 mins)
4:00pm
Location: Broadway North (6th Floor)
Jeff Jarvis (Buzzmachine.com)
TBD
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4:30pm
Location: Broadway North (6th Floor)
Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first
century.
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5:00pm
5:30pm
Location: Broadway North (6th Floor)
Jason Epstein (On Demand Books)
TBD
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6:00pm
Location: Exhibit Hall (6th Floor)
Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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7:30pm
Location: Columbia -Duffy (7th Floor)
: Come join us as we examine and debate elements of Sara
Lloyd's "A Book Publisher's Manifesto for the 21st Century."
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Location: Broadway North (6th Floor)
For invaluable insight into new technologies and up-and-coming companies that serve publishers, don’t miss TOC Lightning Demos. A snappy series of five-minute demonstrations that include time to chat with presenters.
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Wednesday, 02/11/2009
7:45am
Wednesday, 02/11/2009
Location: Manhattan Ballroom (8th Floor)
Continental Breakfast
(60 mins)
8:45am
Location: Broadway North (6th Floor)
Neelan Choksi (Lexcycle)
Lexcycle COO Neelan Choksi shares how Lexcycle bridged old- and new-world publishing to create Stanza, the most popular ebook application for the Apple iPhone.
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9:15am
Location: Broadway North (6th Floor)
Nick Bilton (The New York Times R&D Labs)
TBD
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9:45am
Location: Broadway North (6th Floor)
Tim O'Reilly (O'Reilly Media, Inc.)
TBD
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10:15am
Wednesday, 02/11/2009
Location: Exhibit Hall (6th Floor)
Morning Break
(45 mins)
11:00am
CJ Rayhill (Safari Books Online)
Safari Books Online is an on-demand digital library that provides one integrated source for over 7300 expert reference and learning materials from leading publishers. This session will provide actual interaction with the site, which includes exclusive access to the collections of O’Reilly Media, Peachpit Press, Cisco Press, Addison-Wesley,
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Joe Wikert (O'Reilly Media, Inc.),
Clint Greenleaf (Greenleaf Book Group),
Michael Hyatt (Thomas Nelson),
Bob Young (Lulu.com),
Eileen Gittins (Blurb)
The goal of this session is to talk about the evolving landscape of
publishing and how the worlds of traditional publishers and
self-publishers are converging. Author platform is more important than
ever before. How do both types of publishers leverage this? What are
each doing to help authors build their platforms?
Read more.
Peter Balis (John Wiley and Sons)
This presentation explores the challenges in creating, distributing, and marketing eBook content for a hybrid trade and professional publisher.
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Peter Brantley (Digital Library Federation),
Susan Danziger (DailyLit),
Sol Rosenberg (Value Chain International, Ltd.),
David Wilk (Booktrix),
Caroline Vanderlip (SharedBook Inc.),
Jamie Carter (Publisher Alley)
We are in a transitional period: basic reading and distribution patterns are carrying over from traditional models, but these methods are also being shaped by new habits and systems that are only beginning to emerge. This panel will discuss the implications of this
reading/distribution transition, the new economics at play, and the impact technology will have on future reading.
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Liza Daly (Threepress Consulting Inc.),
Keith Fahlgren (O'Reilly Media, Inc. )
What's it like to read your books on a Kindle? Can consumers put your
content on their Sony Reader? Could you stand to read War and Peace on
an iPod Touch? In this session, we'll review the current set of
popular e-readers with a focus on the reading experience: ease of use
and purchase, navigation, fonts and layout.
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Walter Walker (codeMantra),
Scott Cook (CodeMantra, LLC)
Gone are the days when a book was simply a physical assembly of folded and gather pages, bound as a series of chapters in a case or paperback perfect binding. Gone are the days when the only formats publishers had to concern themselves with were hard cover, trade paperback or mass market paperback. In today’s world a book can be a file format;
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11:50am
Gavin Bell (Nature)
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books.
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Stephen Smith (Crossway Books)
Learn how Crossway Books managed a simultaneous print and web launch of a new reference book. We'll focus on how integrating digital planning into our workflow resulted in a better product at lower cost, and why other publishers should consider doing something similar to gain digital expertise.
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Angela D'Agostino (Bowker)
Publishers historically have had little information on the end consumer (the reader) of their products (books). The times as well as the tools have changed that are now available to inform strategic decisions. Come and listen to interesting stats on consumer book buyer behavior and how publishers are using this data to inform decisions about how to best target their audience online and offline.
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12:35pm
Wednesday, 02/11/2009
Location: Atrium (8th Floor)
Lunch
(85 mins)
2:00pm
Andrew Nachison (We Media),
Nick Bilton (The New York Times R&D Labs),
Jeff Jarvis (Buzzmachine.com),
Susan Mernit (People's Software Company)
If we accept that media will never return to its pre-Internet form, what lies ahead for news? How will we use current and future digital tools to craft and disseminate information? What lessons can publishers of all types learn from the news industry's digital
transition? A panel of media experts will discuss these topics and others in this forward-looking session.
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John Broughton (Author of an O'Reilly book)
The book "Wikipedia: The Missing Manual" teaches readers how to edit online Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia Foundation, the owner of Wikipedia, agreed to post this book online, on the Wikipedia website, as fully editable content. This talk discusses the challenges of getting a book into wiki format, to be editable, and what happened after the book went online.
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Greg Shepherd (Cengage Learning)
Making change, like implementing XML in a publishing environment, is never easy but how change is introduced can have a big impact on its success. This talk will tell the story of the human challenges Cengage Learning faced when it used a top-down model to implement XML-based workflows. It will also discuss how using Agile principles to relaunch XML has turned users into change agents.
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Phil Zuckerman (Applewood Books)
As more and more of the publishing process is automated, how does a publisher insure the kind of quality that can maintain or build a brand of excellence? Through real examples of challenges and solutions, publishers will be led step by step through the planning and development process of a small reprint publisher in its pursuit of business scale without loss of quality.
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2:50pm
Mike Shatzkin (The Idea Logical Company, Inc.),
Maria Bonn (University of Michigan University Library),
D.C. Denison (The Boston Globe),
Jesse McDougall (Chelsea Green Publishing),
Andrew Bolwell (HP)
A growing industry requires experimentation, and experimentation inevitably leads to stories of success and failure. In this frank discussion, panelists will recount their digital content wins, losses, and lessons learned.
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This session will feature a round-table discussion with industry
experts explaining the ways in which the book industry is responding
to the mounting pressure to "green the presses."
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Ensley Eikenberg (Frommer’s ),
Rob Flynn (John Wiley & Sons),
Brice Gosnell (Lonely Planet Publications),
Cree Lawson (Travel Ad Network),
Nathan Clapton (TripAdvisor)
Travel publishers have been particularly successful in leveraging their content in multiple formats, while continuing to maintain book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of experts will discuss how multiple platforms can strengthen brands and grow vibrant publishing businesses.
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Kevin Smokler (Booktour.com),
Otis Chandler (Goodreads.com),
Aaron Miller (BookGlutton.com),
Tim Spalding (LibraryThing)
Increasingly the publicity and operations of the book business involve the movement of data as much as physical product. This talk discusses the use of universal technical standards for all stages of the publishing supply chain, particularly for publishing professionals who have no idea what universal standards are.
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3:40pm
John Scalzi is the science fiction author whose personal blog, Whatever, has built up an audience of approximately 40,000 daily readers and won a Hugo for best fan writing. Patrick Nielsen Hayden is the editor at Tor who saw a novel Scalzi published online and saw a future "New York Times" bestseller in the making. Publishing industry observer Ron Hogan talks with them about how it all happened.
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Julie Baher (Adobe),
Bill Westerman (Create with Context)
Youth are approaching digital self-expression and publishing from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborating with others from around the globe, and "publishing" an ongoing stream of of-the-moment, mashed-up, throw-away media. Learn more about the research findings on youth and the future of creativity.
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Michael Hyatt (Thomas Nelson)
Veteran blogger Michael Hyatt shares the basics of blogging. He will share why he believes blogging is an important tool for businesses today and then introduce how to get started blogging.
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4:25pm
Wednesday, 02/11/2009
Location: Exhibit Hall (6th Floor)
Afternoon Break
(35 mins)
5:00pm
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