Schedule

Below are the confirmed and scheduled talks at O'Reilly Tools of Change for Publishing Conference 2009 (schedule subject to change).

Customize Your Own Schedule

Create your own TOC schedule using the personal scheduler function. Mark the tutorials, sessions, keynotes, and events you want to attend by clicking on the calendar icon next [calendar icon] to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Topics

Broadway North (6th Floor)
Add Blogging and Social Media to your personal schedule
8:30am Blogging and Social Media Chris Brogan (New Marketing Labs)
Add Building Communities Around Content to your personal schedule
1:30pm Building Communities Around Content Francois Gossieaux (Beeline Labs & Society for New Communications Research), Ed Moran (Deloitte Services LP)
Broadway South (6th Floor)
Add eBooks I: Business Models and Strategy to your personal schedule
8:30am eBooks I: Business Models and Strategy Michael Smith (International Digital Publishing Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins Publishers), Cynthia Cleto (Springer Science+Business Media)
Add eBooks II:  Formats, Standards, and Implementation to your personal schedule
1:30pm eBooks II: Formats, Standards, and Implementation Joshua Tallent (eBook Architects, now Firebrand Technologies), Keith Fahlgren (Safari Books Online), Garth Conboy (eBook Technologies, Inc.)
Chelsea-Gotham (7th Floor)
Add Copyright in Today's Digital Age to your personal schedule
8:30am Copyright in Today's Digital Age Dru Zuretti (Copyright Clearance Center), Christopher Kenneally (Copyright Clearance Center)
Add Understanding and Profiting from Print On Demand to your personal schedule
1:30pm Understanding and Profiting from Print On Demand Ashley Gordon (Mockingbird Publishing)
Columbia -Duffy (7th Floor)
Add Introduction to XML for Publishers to your personal schedule
8:30am Introduction to XML for Publishers Eric Severson (Flatirons Solutions)
Add XML in Practice: Formats, Tools, and Techniques to your personal schedule
1:30pm XML in Practice: Formats, Tools, and Techniques Norman Walsh (MarkLogic Corporation ), Bill Kasdorf (Apex Content Solutions), Bob Kelly (The American Physical Society), John Gardner (ViewPlus Technologies, Inc.), Marisa DeMeglio (DAISY Consortium)
12:00pm Lunch
Room: Atrium (8th Floor)
7:30am Continental Breakfast
Room: Manhattan Ballroom (8th Floor)
Add Opening Cocktail Reception (hosted by Mediabistro.com and O'Reilly Media) to your personal schedule
6:30pm Offsite Cocktail Reception
Room: Zanzibar (9th Ave and 45th Street)
Opening Cocktail Reception (hosted by Mediabistro.com and O'Reilly Media)
8:30am-12:00pm (3h 30m) Tutorial
Blogging and Social Media
Chris Brogan (New Marketing Labs)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
1:30pm-5:00pm (3h 30m) Tutorial
Building Communities Around Content
Francois Gossieaux (Beeline Labs & Society for New Communications Research) et al
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the foundation of a web community effort.
8:30am-12:00pm (3h 30m) Tutorial
eBooks I: Business Models and Strategy
Michael Smith (International Digital Publishing Forum) et al
Get a comprehensive overview of the basics of eBooks including business issues driving ePublishing, business characteristics, business models, areas of experimentation, challenges and trends. In association with the International Digital Publishing Forum (IDPF), we’ll consider each of these aspects across Trade, Higher Education, Reference and STM Publishing.
1:30pm-5:00pm (3h 30m) Tutorial
eBooks II: Formats, Standards, and Implementation
Joshua Tallent (eBook Architects, now Firebrand Technologies) et al
The second of our two-part series on eBooks, this tutorial is all about implementation. We'll show you how to make your books into digital masterpieces; cover the ePub format, discussing its special features and unfortunate pitfalls; and we'll take a look at the capabilities of the current ePub readers and how you can make them work for your particular eBooks.
8:30am-12:00pm (3h 30m) Tutorial
Copyright in Today's Digital Age
Dru Zuretti (Copyright Clearance Center) et al
Produced specifically for the publishing community, this tutorialfocuses on the basics of U.S. copyright law, including a copyright holder's privileges and obligations, and when permission may be required. The session will include topic overviews, examples, and opportunities for discussion.
1:30pm-5:00pm (3h 30m) Tutorial
Understanding and Profiting from Print On Demand
Ashley Gordon (Mockingbird Publishing)
Print on demand (POD) can counter rising costs and inefficiencies, but publishers shouldn't view it as the cure to all their ills. In this session we'll take a realistic look at POD technology, business models, strengths and weaknesses, and innovative uses.
8:30am-12:00pm (3h 30m) Tutorial
Introduction to XML for Publishers
Eric Severson (Flatirons Solutions)
Back by popular demand, this tutorial discusses how XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what’s happening without dwelling on technical details.
1:30pm-5:00pm (3h 30m) Tutorial
XML in Practice: Formats, Tools, and Techniques
Norman Walsh (MarkLogic Corporation ) et al
This tutorial will demonstrate practical solutions for producing content in formats that are friendly to a wide audience while still maintaining quality. Focusing on different models of "book" presentation, we'll explore everything from eBook and audio book production to DAISY, SVG, and even VoiceML generation, demonstrating how all of these advances in publishing tie into XML accessibility.
12:00pm-1:30pm (1h 30m)
Break: Lunch
7:30am-8:30am (1h)
Break: Continental Breakfast
6:30pm-8:30pm (2h) Event
Opening Cocktail Reception (hosted by Mediabistro.com and O'Reilly Media)
We're kicking off the conference with a cocktail reception Monday evening at Zanzibar (9th Ave and 45th St.)
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

Sponsorship Opportunities

For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com

Press and Media

For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com

Contact Us

View a complete list of TOC contacts