Schedule
Below are the confirmed and scheduled talks at O'Reilly Tools of Change for Publishing Conference 2009 (schedule subject to change).
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Broadway North (6th Floor)
Room: Broadway North (6th Floor)
Building a New World Publishing Business: Lessons from Stanza Neelan Choksi (Lexcycle)
Room: Broadway North (6th Floor)
The Narrative is Changing: Sensors, Social Editors and the New Storytelling Nick Bilton (The New York Times R&D Labs)
Room: Broadway North (6th Floor)
Reasons To Be Excited Tim O'Reilly (O'Reilly Media, Inc.)
Room: Broadway North (6th Floor)
Good News from the Worst Writing Contest in the World Chris Baty (NaNoWriMo)
Room: Broadway North (6th Floor)
The Open-Source Coffee Table Book: Publishing Pop Culture in the Digital Age Nina Paley (Nina Paley Productions, LLC)
Broadway South (6th Floor)
Chelsea-Gotham (7th Floor)
Empire-Hudson (7th Floor)
Columbia -Duffy (7th Floor)
Harlem (7th Floor)
7:45am
Continental Breakfast
Room: Manhattan Ballroom (8th Floor)
Room: Manhattan Ballroom (8th Floor)
12:35pm
Lunch
Room: Atrium (8th Floor)
Room: Atrium (8th Floor)
10:15am
Morning Break
Room: Exhibit Hall (6th Floor)
Room: Exhibit Hall (6th Floor)
4:25pm
Afternoon Break
Room: Exhibit Hall (6th Floor)
Room: Exhibit Hall (6th Floor)
8:45am-9:15am (30m)
Keynote
Building a New World Publishing Business: Lessons from Stanza
Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
9:15am-9:45am (30m)
Keynote
The Narrative is Changing: Sensors, Social Editors and the New Storytelling
Nick Bilton (The New York Times R&D Labs)
TBD
9:45am-10:15am (30m)
Keynote
Reasons To Be Excited
Tim O'Reilly (O'Reilly Media, Inc.)
TBD
11:00am-11:45am (45m)
General
CEO Roundtable: The Changing Role of the Publisher
Joe Wikert (O'Reilly Media, Inc.)
et al
The goal of this session is to talk about the evolving landscape of
publishing and how the worlds of traditional publishers and
self-publishers are converging. Author platform is more important than
ever before. How do both types of publishers leverage this? What are
each doing to help authors build their platforms?
11:50am-12:35pm (45m)
General
The Long Tail Needs Community
Gavin Bell (Nature)
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books.
2:00pm-2:45pm (45m)
General
The Future of News
Andrew Nachison (We Media)
et al
If we accept that media will never return to its pre-Internet form, what lies ahead for news? How will we use current and future digital tools to craft and disseminate information? What lessons can publishers of all types learn from the news industry's digital
transition? A panel of media experts will discuss these topics and others in this forward-looking session.
2:50pm-3:35pm (45m)
General
Success Stories and Failures in Digital Publishing
Mike Shatzkin (The Idea Logical Company, Inc.)
et al
A growing industry requires experimentation, and experimentation inevitably leads to stories of success and failure. In this frank discussion, panelists will recount their digital content wins, losses, and lessons learned.
3:40pm-4:25pm (45m)
General
Where Do You Go with 40,000 Readers? A Study in Online Community Building
Ron Hogan (Beatrice.com)
et al
John Scalzi is the science fiction author whose personal blog, Whatever, has built up an audience of approximately 40,000 daily readers and won a Hugo for best fan writing. Patrick Nielsen Hayden is the editor at Tor who saw a novel Scalzi published online and saw a future "New York Times" bestseller in the making. Publishing industry observer Ron Hogan talks with them about how it all happened.
5:00pm-5:25pm (25m)
Keynote
Good News from the Worst Writing Contest in the World
Chris Baty (NaNoWriMo)
National Novel Writing Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year history and share some of the event's deeply hopeful signs for the publishing industry.
5:25pm-6:00pm (35m)
Keynote
The Open-Source Coffee Table Book: Publishing Pop Culture in the Digital Age
Nina Paley (Nina Paley Productions, LLC)
Why should techies have all the fun? The few publishers to embrace
open content focus primarily on technical books. But an increasing
number of artists and pop culture creators are seeking alternatives to
copy restricting their works. What works for Cory Doctorow's science
fiction can also work for graphic novels, art and coffee table books.
11:00am-11:45am (45m)
General
eBooks: How Soon Is Now
Peter Balis (Wiley)
The digital landscape has changed dramatically over the past few years and Wiley, like many other publishers has worked tirelessly to stay ahead of the curve by anticipating trends in technology and consumer behavior while managing costs and workflows. It is at once an extremely exciting time and a difficult time as seemingly every day brings a new eReader or proprietary format to the fray.
11:50am-12:35pm (45m)
General
Challenging Notions of "Free"
Brian O’Leary (Magellan Media)
et al
As digital content has become more available and more commonly
distributed in book publishing, fears of piracy and lost sales have
grown. The rise of peer-to-peer file sharing sites has likely
amplified these fears. While the debate over the impact of "free"
content has been at times heated, the discussions are more often than
not characterized by a lack of hard data.
2:00pm-2:45pm (45m)
General
What Happens When Anyone Can Edit Your Book, Online?
John Broughton (Author of an O'Reilly book)
The book "Wikipedia: The Missing Manual" teaches readers how to edit online Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia Foundation, the owner of Wikipedia, agreed to post this book online, on the Wikipedia website, as fully editable content. This talk discusses the challenges of getting a book into wiki format, to be editable, and what happened after the book went online.
2:50pm-3:35pm (45m)
General
Greening the Book Industry: The Environmental Challenge and How We're Responding
Michael Healy (Book Industry Study Group)
et al
This session will feature a round-table discussion with industry
experts explaining the ways in which the book industry is responding
to the mounting pressure to "green the presses."
3:40pm-4:25pm (45m)
General
Youth and Creativity: Emerging Trends in Self-expression and Publishing
Evangeline Haughney (Adobe Systems Incorporated)
et al
Youth are approaching digital self-expression and publishing from a more organic, collaborative angle than previous generations. They jump right in when the creative urge strikes, collaborating with others from around the globe, and "publishing" an ongoing stream of of-the-moment, mashed-up, throw-away media. Learn more about the research findings on youth and the future of creativity.
11:00am-11:45am (45m)
General
New Reading Habits, New Distribution Models
Peter Brantley (Digital Library Federation)
et al
We are in a transitional period: basic reading and distribution patterns are carrying over from traditional models, but these methods are also being shaped by new habits and systems that are only beginning to emerge. This panel will discuss the implications of this
reading/distribution transition, the new economics at play, and the impact technology will have on future reading.
11:50am-12:35pm (45m)
General
Lessons from a Book's Simultaneous Publication in Print and on the Web
Stephen Smith (Crossway Books)
Learn how Crossway Books managed a simultaneous print and web launch of a new reference book. We'll focus on how integrating digital planning into our workflow resulted in a better product at lower cost, and why other publishers should consider doing something similar to gain digital expertise.
2:00pm-2:45pm (45m)
General
If at First You Don't Succeed: Using Agile to Relaunch XML at Cengage Learning
Greg Shepherd (Cengage Learning)
Making change, like implementing XML in a publishing environment, is never easy but how change is introduced can have a big impact on its success. This talk will tell the story of the human challenges Cengage Learning faced when it used a top-down model to implement XML-based workflows. It will also discuss how using Agile principles to relaunch XML has turned users into change agents.
2:50pm-3:35pm (45m)
General
Making an Impact with Travel Content - in Print, Online, and Mobile
Rob Flynn (John Wiley & Sons)
et al
Travel publishers have been particularly successful in leveraging their content in multiple formats, while continuing to maintain book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of experts will discuss how multiple platforms can strengthen brands and grow vibrant publishing businesses.
3:40pm-4:25pm (45m)
General
Blogging as a Tool for Change
Michael Hyatt (Thomas Nelson)
Veteran blogger Michael Hyatt shares the basics of blogging. He will share why he believes blogging is an important tool for businesses today and then introduce how to get started blogging.
11:00am-11:45am (45m)
General
Survey of Current E-Readers
Liza Daly (Threepress Consulting Inc.)
et al
What's it like to read your books on a Kindle? Can consumers put your
content on their Sony Reader? Could you stand to read War and Peace on
an iPod Touch? In this session, we'll review the current set of
popular e-readers with a focus on the reading experience: ease of use
and purchase, navigation, fonts and layout.
11:50am-12:35pm (45m)
General
Understand Your Consumer BEFORE You Define Your Strategy
Angela D'Agostino (Bowker)
et al
Publishers historically have had little information on the end consumer (the reader) of their products (books). The times as well as the tools have changed that are now available to inform strategic decisions. Come and listen to interesting stats on consumer book buyer behavior and how publishers are using this data to inform decisions about how to best target their audience online and offline.
2:00pm-2:45pm (45m)
General
Building Old World Publishing Values into New World Automated Workflows
Phil Zuckerman (Applewood Books)
As more and more of the publishing process is automated, how does a publisher insure the kind of quality that can maintain or build a brand of excellence? Through real examples of challenges and solutions, publishers will be led step by step through the planning and development process of a small reprint publisher in its pursuit of business scale without loss of quality.
2:50pm-3:35pm (45m)
General
Speaking the Same Language: Universal Technology Standards in Publishing and Bookselling
Kevin Smokler (Booktour.com)
et al
Increasingly the publicity and operations of the book business involve the movement of data as much as physical product. This talk discusses the use of universal technical standards for all stages of the publishing supply chain, particularly for publishing professionals who have no idea what universal standards are.
3:40pm-4:25pm (45m)
General
Topics from the TOC Tag Cloud
Mac Slocum (O'Reilly)
et al
The tag cloud featured on the Tools of Change for Publishing blog is an organic representation of the important topics, companies and themes that consistently bubble up in TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or lack thereof), and more.
11:00am-11:45am (45m)
Products & Services
Doing More with Safari Books Online
CJ Rayhill (Safari Books Online)
Safari Books Online is an on-demand digital library that provides one integrated source for over 7300 expert reference and learning materials from leading publishers. This session will provide actual interaction with the site, which includes exclusive access to the collections of O’Reilly Media, Peachpit Press, Cisco Press, Addison-Wesley,
11:50am-12:35pm (45m)
Products & Services
Striking the Right Balance - Print, POD and Digital
David Taylor (Lightning Source, Inc.)
et al
Publishers are increasingly faced with decisions about where to make the investments to maximize their opportunities. Consumers are demanding more flexibility and speed in the ways that they purchase content. Digital options continue to emerge, while print is very much with us. Developing the right balance is difficult.
2:00pm-2:45pm (45m)
Products & Services
A Post-Hype Playbook: Compete to Win in the eBook Marketplace
Vincent Henderson (Innodata Isogen)
For years, eBook sales have failed to match the lofty visions of industry observers. But now, as sales of eBooks are expected to continue growing in 2009 and beyond, many leading media, e-commerce and publishing companies are making plans to take advantage of this market’s potential.
2:50pm-3:35pm (45m)
Products & Services
SamePage: SaaS Production Management Workflow
Steve Jewett (Appingo)
SamePage is web based, schedule-driven, and addresses the common publishing production management issues. SamePage tracks status, tasks, reporting, budgeting, talent sourcing, content management, and forecasting with a sane user experience. SamePage is built on a foundation of scalable, open source technologies, including the Apache web server, PostgreSQL RDBMS, and Python programming language.
11:00am-11:45am (45m)
Products & Services
Unleashing The Power of the Unbound Book
Walter Walker (codeMantra)
et al
Gone are the days when a book was simply a physical assembly of folded and gather pages, bound as a series of chapters in a case or paperback perfect binding. Gone are the days when the only formats publishers had to concern themselves with were hard cover, trade paperback or mass market paperback. In today’s world a book can be a file format;
11:50am-12:35pm (45m)
Products & Services
How Design-driven, Automated Publishing Can Improve Your Product
Chandi Perera (Typefi Systems)
It is a misconception that automated publishing inherently means bland or apparent cookie-cutter design. By creating a standard taxonomy, leveraging industry-standards such as XML, Word and InDesign, it is possible to create highly-designed products that are capable of easily changing based on market demands.
2:00pm-2:45pm (45m)
Products & Services
Anatomy of a Content Platform
Joseph Bachana (DPCI)
As publishers are increasingly moving to make investments in their digital strategy, there are questions about what are the technologies that will best support that strategy. Mr. Bachana will present how DAM, XML servers, Web content management systems, text mining engines and multi-channel technologies support the publishers' digital needs, which you need today and which are not as critical.
7:45am-8:45am (1h)
Break: Continental Breakfast
12:35pm-2:00pm (1h 25m)
Break: Lunch
10:15am-11:00am (45m)
Break: Morning Break
4:25pm-5:00pm (35m)
Break: Afternoon Break
Sponsors
Gold Sponsors
Silver Sponsors
Sponsorship Opportunities
For information on exhibition and sponsorship opportunities at the conference, contact Sharon Cordesse at scordesse@oreilly.com
Download the TOC Sponsor/Exhibitor Prospectus
Media Partner Opportunities
Download the Media & Promotional Partner Brochure (PDF) for information on trade opportunities with O'Reilly conferences or contact mediapartners@ oreilly.com
Press and Media
For media-related inquiries, contact Maureen Jennings at maureen@oreilly.com
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