BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090210T042347
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6706
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6706
SUMMARY:Introduction to XML for Publishers
DESCRIPTION:Presented by Eric Severson (Flatirons Solutions). Back by po
 pular demand, this tutorial discusses how XML is central to many excitin
 g publishing initiatives, especially bringing existing content to new me
 dia and devices. For nearly all publishers, forging into the future will
  involve XML. High-level and business-oriented, this session will peek u
 nder the hood to see what’s happening without dwelling on technical deta
 ils.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090221T005210
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6707
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6707
SUMMARY:Blogging and Social Media
DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). You're worri
 ed about cost, control, and being consumed by the effort that blogging a
 nd social media seems to take. Or maybe you've heard that this is what y
 ou should do but don't have actionable first steps. Come to this session
  a novice and leave a knowledgeable implementer of social media strategi
 es and tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090221T005228
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6708
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6708
SUMMARY:eBooks I: Business Models and Strategy
DESCRIPTION:Presented by Michael Smith (International Digital Publishing
  Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins 
 Publishers), Cynthia Cleto (Springer Science+Business Media). Get a comp
 rehensive overview of the basics of eBooks including business issues dri
 ving ePublishing, business characteristics, business models, areas of ex
 perimentation, challenges and trends. In association with the Internatio
 nal Digital Publishing Forum (IDPF), we’ll consider each of these aspect
 s across Trade, Higher Education, Reference and STM Publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20081204T054224
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6709
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6709
SUMMARY:Copyright in Today's Digital Age
DESCRIPTION:Presented by Dru Zuretti (Copyright Clearance Center), Chris
 topher Kenneally (Copyright Clearance Center). Produced specifically for
  the publishing community, this tutorialfocuses on the basics of U.S. co
 pyright law, including a copyright holder's privileges and obligations, 
 and when permission may be required. The session will include topic over
 views, examples, and opportunities for discussion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T151343
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6710
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6710
SUMMARY:XML in Practice: Formats, Tools, and Techniques
DESCRIPTION:Presented by Norman  Walsh (Mark Logic Corporation ), Bill K
 asdorf (Apex Content Solutions), Bob Kelly (The American Physical Societ
 y), John Gardner (ViewPlus Technologies, Inc.), Marisa DeMeglio (DAISY C
 onsortium). This tutorial will demonstrate practical solutions for produ
 cing content in formats that are friendly to a wide audience while still
  maintaining quality. Focusing on different models of "book" presentatio
 n, we'll explore everything from eBook and audio book production to DAIS
 Y, SVG, and even VoiceML generation, demonstrating how all of these adva
 nces in publishing tie into XML accessibility.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T202955
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6711
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6711
SUMMARY:Building Communities Around Content
DESCRIPTION:Presented by Francois Gossieaux (Beeline Labs & Society for 
 New Communications Research), Ed Moran (Deloitte Services LP). Original 
 content is an excellent catalyst for web community development, which me
 ans publishers are uniquely positioned to build relationships with estab
 lished communities, and perhaps even grow their own. In this session, we
 'll look at ways content can form the foundation of a web community effo
 rt.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T211100
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6712
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6712
SUMMARY:eBooks II:  Formats, Standards, and Implementation
DESCRIPTION:Presented by Joshua Tallent (eBook Architects), Keith Fahlgr
 en (Threepress Consulting Inc.), Garth Conboy (eBook Technologies, Inc.)
 . The second of our two-part series on eBooks, this tutorial is all abou
 t implementation. We'll show you how to make your books into digital mas
 terpieces; cover the ePub format, discussing its special features and un
 fortunate pitfalls; and we'll take a look at the capabilities of the cur
 rent ePub readers and how you can make them work for your particular eBo
 oks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090209T201606
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6713
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6713
SUMMARY:Understanding and Profiting from Print On Demand
DESCRIPTION:Presented by Ashley Gordon (Mockingbird Publishing). Print o
 n demand (POD) can counter rising costs and inefficiencies, but publishe
 rs shouldn't view it as the cure to all their ills. In this session we'l
 l take a realistic look at POD technology, business models, strengths an
 d weaknesses, and innovative uses.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T203000
DTSTART;TZID=US/Eastern:20090209T183000
DTSTAMP:20090210T140547
LOCATION:Zanzibar (9th Ave and 45th Street)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7986
UID:http://www.toccon.com/toc2009--s2009-02-09-18:30--7986
SUMMARY:Opening Cocktail Reception (hosted by Mediabistro.com and O'Reil
 ly Media)
DESCRIPTION:We're kicking off the conference with a cocktail reception M
 onday evening at Zanzibar (9th Ave and 45th St.)
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T091500
DTSTART;TZID=US/Eastern:20090210T084500
DTSTAMP:20090311T164615
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7464
UID:http://www.toccon.com/toc2009--s2009-02-10-08:45--7464
SUMMARY:A Book is a Place...
DESCRIPTION:Presented by Bob  Stein (Institute for the Future of the Boo
 k). tbd
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T094500
DTSTART;TZID=US/Eastern:20090210T091500
DTSTAMP:20090311T164614
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7395
UID:http://www.toccon.com/toc2009--s2009-02-10-09:15--7395
SUMMARY:Literature as a (Web) Service
DESCRIPTION:Presented by Peter Brantley (Digital Library Federation). Th
 e explosion of publications on the web, in combination with increasingly
  ubiquitous broadband networks, accessible from ever-more mobile computi
 ng platforms, leads us to consider how literature might serve as a colle
 ction of data to enable new services on the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T101500
DTSTART;TZID=US/Eastern:20090210T094500
DTSTAMP:20090213T165620
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7124
UID:http://www.toccon.com/toc2009--s2009-02-10-09:45--7124
SUMMARY:Digital Distribution and the Whip Hand: Don't Get iTunesed with 
 your eBooks
DESCRIPTION:Presented by Cory Doctorow (Happy Mutants LLC). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090126T222044
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7882
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--7882
SUMMARY:Verso Reader Channels™:  Building Bestsellers Through Targeted V
 ertical Ad Networks
DESCRIPTION:Presented by Jack McKeown (Verso Advertising, Inc., Conemarr
 a Partners), Tom Thompson (Verso Advertising). Learn how to optimize the
  online reach and cost-effectiveness of your book marketing campaigns. V
 erso's vertical ad network targets and engages the consumers you want to
  capture, utilizing the latest in contextual, demographic, behavioral an
 d retargeting technology and more than 4,300 specialty content websites 
 with over 110 million monthly unique visitors.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090303T045551
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5033
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5033
SUMMARY:Google Book Search: Past, Present, and Future
DESCRIPTION:Presented by Jon Orwant (Google). Google is trying to make e
 very book in the world findable on the web, and so far has digitized sev
 en million of them.  In this talk, I'll describe some of the features we
  provide for publishers, and give a sneak peek at some upcoming developm
 ents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090220T220643
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7828
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--7828
SUMMARY:Extending the Publishing Ecosystem, Sharing Greater Wealth
DESCRIPTION:Presented by Dan Gillmor (Arizona State University's Cronkit
 e School of Journalism & Mass Communication). We know now that many book
 s, especially timely non-fiction, can become major elements of intellect
 ual ecosystems -- including blogs, websites, magazine excerpts, speaking
  gigs, consulting and more. In the future those various activities could
  become part of a business ecosystem as well, where all work to the bene
 fit of each other in more direct financial ways
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090311T164620
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5179
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5179
SUMMARY:Taking Open Source Publishing Further: Tools from the Open Publi
 shing Lab at the Rochester Institute of Technology
DESCRIPTION:Presented by Patricia  Albanese (Rochester Institute of Tech
 nology), Matthew Bernius (Open Publishing Lab at the Rochester Institute
  of Technology), Michael Riordan (Open Publishing Lab at the Rochester I
 nstitute of Technology), Tona Henderson (Rochester Institute of Technolo
 gy). RIT's Open Publishing Lab will present a suite of open-source appli
 cations, currently under development, that enhance and extend current pu
 blishing platforms, including a tool to automatically convert wikis and 
 blogs into ready-to-print books, Drupal extensions that allow near-insta
 ntaneous news gathering and publishing across multiple media, and a game
  that uses print to enable social networking.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090225T180728
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/4952
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--4952
SUMMARY:Authoring Challenges in a Multiplatform World
DESCRIPTION:Presented by Scott Meyers (Independent Author and Consultant
 ). How should authors approach their task, given that what they produce 
 may or may not appear in printed form, may or may not have color availab
 le, may or may not be able to display dynamic content, may or may not ha
 ve Internet access available, and may be viewed on devices ranging from 
 widescreen monitors to cell phones -- unless it's consumed as audio?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090211T155409
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5199
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5199
SUMMARY:Interactive Data Works Smarter, Not Harder with Intelligent Agen
 ts
DESCRIPTION:Presented by Matt Jacobson (Connotate), Michael Hunziker (In
 teractive Data Corporation). Interactive Data deployed hundreds of intel
 ligent software Agents to address the recurring manual processes of data
  monitoring, collection, alerting and file download. Connotate’s Agents 
 increased overall quality and timeliness of data while reducing staff ho
 urs required for daily processing. Acting as productivity amplifiers, Ag
 ents deliver strong ROI by enabling a “Work Smarter” culture.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090206T171135
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7421
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--7421
SUMMARY:Sparking an E-Book Revolution through a Self-Serve Model
DESCRIPTION:Presented by Sameer Shariff (iPublishCentral). Electronic pu
 blishing is the future. Publishers are stepping up efforts to implement 
 their online strategies to gain visibility, understand their customer an
 d establish a direct relationship with them. Publishers are looking for 
 a solution that removes high costs and time barriers and offers a way to
  experiment with different online business models.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090218T192550
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6968
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--6968
SUMMARY:Bringing Sexy Back to The Book Party in the Digital Age
DESCRIPTION:Presented by Laurel Touby (mediabistro.com). Remember the bo
 ok party? It’s  the one-night only, martini-fueled marketing tool publis
 hers have used for decades as a platform for building buzz around a fres
 h new book.  They’re seen as the lavish French kiss publishers give thei
 r authors before the long road of big book sales. There’s just one probl
 em- they don’t work.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090303T045610
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5230
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--5230
SUMMARY:Building a Better Web-based Book
DESCRIPTION:Presented by CJ Rayhill (Safari Books Online), Travis Alber 
 (BookGlutton), Aaron Miller (BookGlutton.com), Liza Daly (Threepress Con
 sulting Inc.), Ben Vershbow (New York Public Library), Dave Gray (XPLANE
 ). Developing a digital reading interface raises social, aesthetic and t
 echnical challenges. Panelists in this session will talk about interface
  development (web-based vs. client-based), technical decisions, communit
 y requirements and intellectual property issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090303T045615
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7320
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--7320
SUMMARY:How Progress Happens: Leading the Human Side of Change
DESCRIPTION:Presented by Scott Berkun (Berkun Consulting). Talking about
  change is easy - making change happen in most organizations is ridiculo
 usly hard. But there are things we can learn from the history of technol
 ogy, political revolution and change, and there is a playbook we can reu
 se to help us avoid easy mistakes and seemingly popular, but actually se
 lf-defeating approaches.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090211T211445
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/4932
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--4932
SUMMARY:Adapting Your Financial Models for eBooks
DESCRIPTION:Presented by Stephanie van Duin (Hachette Book Group). Publi
 shers, authors, and retailers all want to know: Do eBooks require a diff
 erent cost structure? Using examples from actual projects, this session 
 will look at the affect eBooks have on profit and loss development, busi
 ness models, and costs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20081217T195735
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7422
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--7422
SUMMARY:The Google Settlement: Opportunities for Publishers through New 
 Online Business Models
DESCRIPTION:Presented by Bill Rosenblatt (GiantSteps Media Technology St
 rategies), John Kreisa (Mark Logic). The recent landmark settlement betw
 een Google and book publishers has the potential to revolutionize online
  publishing; it sets the stage for a vast array of new business models. 
  Will you be ready to reap the rewards?  Will you be able to organize an
 d deliver your content in the way that Google – and other online service
 s – can use it to increase your revenue and exposure?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20081215T215343
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7382
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--7382
SUMMARY:Adobe Digital Publishing: Authoring to Distribution to the Mobil
 e eBook Customer
DESCRIPTION:Presented by Bill McCoy (Adobe Systems Incorporated). This s
 ession will present Adobe’s open, cross-platform digital publishing solu
 tion, demonstrating content creation tools for PDF and EPUB, servers, Ri
 ch Internet Applications for downloadable distribution as well as new mo
 bile support for EPUB and PDF distribution.  The focus will be on Adobe’
 s vision for the future of digital texts beyond “print page replica” mod
 els and traditional eBooks,
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090216T193603
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5105
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5105
SUMMARY:The Rise of eBooks
DESCRIPTION:Presented by Mark Coker (Smashwords, Inc.), Joe Wikert (O'Re
 illy Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleR
 ead.org), Russell Wilcox (E Ink). eBooks, written off just a few years a
 go as a massive failure, are on the rise again.  According to the latest
  industry data, ebooks are the fastest growing segment in an otherwise s
 tagnant trade book industry. This panel discussion, moderated by Mark Co
 ker, will cover the latest trends in the ebook business and provide publ
 ishers with actionable strategies to profit from the rise of ebooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090212T003839
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7511
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--7511
SUMMARY:Rights and Licensing Amidst Digital Change
DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), N
 ancy Ziser (John Wiley & Sons), Greg Merkle (Dow Jones Enterprise Media 
 Group), Hadrien Gardeur (Feedbooks). Digital publishing creates opportun
 ities for ancillary products, customization, sharing within online commu
 nities and mashups to name a few, but it also opens the door to new righ
 ts, licensing and copyright questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090210T205629
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5154
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5154
SUMMARY:Riding the Social Networking Wave to Democratize Book Distributi
 on and Increase Profits: How Social Networking Connects Self-Published A
 uthors to Their Audience
DESCRIPTION:Presented by Krishna Motukuri (Lulu.com), Mike McGuinness (S
 cribd). Author Storefronts, Widgets and Social Networking Apps, Oh My! "
 This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and
  weRead founder discussing how POD advances made self-publishing a viabl
 e alternative to the traditional publishing model – giving authors more 
 control over their book's future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090211T191312
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5016
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5016
SUMMARY:If Shakespeare Had a Hard Drive: The Challenge of the Born-Digit
 al Belletrist
DESCRIPTION:Presented by Matthew Kirschenbaum (University Maryland). Thi
 s talk will consider the collision of the born-digital and traditional b
 elles-lettres. What happens to authors' original "manuscripts" when they
 're written electronically? Who saves multiple drafts and revisions of t
 he files? Are writers beginning to turn over their computers to archives
  as part of their "papers?" What will happen when scholars work with thi
 s material years down the road?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090130T224421
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7472
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--7472
SUMMARY:Optimizing Distribution + Maximizing Control + Channel Transform
 ation = The Perfect Trifecta for Publishers
DESCRIPTION:Presented by Russell P. Reeder (LibreDigital), Chris Odom (L
 ibreDigital). The digital revolution has often provoked more questions t
 han answers.  That’s because content owners have always needed to balanc
 e a desirable breadth of distribution options with the need to exercise 
 control over copyrights and a profound and correct perspective on where 
 proprietary content has been distributed.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090115T231257
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7695
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7695
SUMMARY:Large Print and Beyond: Accessing New Markets through Accessible
  Format Publishing
DESCRIPTION:Presented by Tricia Roth (ReadHowYouWant). Technological inn
 ovation⎯digitization, XML, POD⎯together with a growing legion of baby bo
 omers, have opened the doors and created demand for accessible publishin
 g. New technologies enable publishers to offer books in any way readers 
 want to read them. Ebooks, large print, super large print, braille, DAIS
 Y & audio formats are the future of publishing
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090211T182722
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7131
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7131
SUMMARY:What's Your Mobile Strategy?
DESCRIPTION:Presented by Kate Eltham (Queensland Writers Centre), Marc P
 rud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (Digita
 l Library Federation). More than half the world's population now has a m
 obile phone. What are the benefits of integrating a mobile content strat
 egy into your publishing process? Can you afford to ignore it, or push i
 t to the edges of your business?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090216T193643
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5182
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--5182
SUMMARY:Smart Women Read eBooks
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Angela James (
 Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC). While th
 e publishing industry waits for ebooks to become the next big thing, a t
 hriving ebook market targeted largely toward women has developed a loyal
  reader base, moved into territory traditionally occupied by mainstream 
 publishers, and changed the rules when it comes to pricing books and com
 pensating authors for their work. Discover how you can learn from these 
 success stories.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090210T225045
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7106
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7106
SUMMARY:XML Recommendations and Lessons Learned: The StartWithXML Projec
 t
DESCRIPTION:Presented by Mike  Shatzkin (The Idea Logical Company, Inc.)
 , Laura  Dawson (LJNDawson), Brian O’Leary (Magellan Media), Ted Hill (T
 HA Consulting). Based on the results of six months of research, surveys,
  interviews, and analysis, the StartwithXML project offered a clear argu
 ment for developing intellectual property as XML documents from the outs
 et.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090215T013129
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/8479
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--8479
SUMMARY:Pricing Digital Products
DESCRIPTION:Presented by Allen Noren (O'Reilly Media, Inc.), Sara Lloyd 
 (Pan Macmillan), Neelan Choksi (Lexcycle). Is $9.99 the new "normal" for
  ebook pricing? Or is the sweet spot closer to $3.99, or $1.99, through 
 the iTunes store? As the age of ebooks dawns, publishers are struggling 
 to find pricing that works for their customers and their business models
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090206T181317
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7462
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7462
SUMMARY:Dynamic Publishing: Addressing the Evolution of Publishing Head-
 On
DESCRIPTION:Presented by Rainer Heckmann (Quark, Inc. ). Due in large pa
 rt to the proliferation of communication channels – print, Web, email, m
 obile - today’s publishers face dramatically evolving requirements for t
 he creation, production, and distribution of content. Dynamic publishing
  offers benefits across the publishing value chain to help organizations
  meet these market pressures.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T163000
DTSTART;TZID=US/Eastern:20090210T160000
DTSTAMP:20090213T165949
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7126
UID:http://www.toccon.com/toc2009--s2009-02-10-16:00--7126
SUMMARY:What Would Google Do with Publishing?
DESCRIPTION:Presented by Jeff Jarvis (Buzzmachine.com). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T170000
DTSTART;TZID=US/Eastern:20090210T163000
DTSTAMP:20090311T164627
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6664
UID:http://www.toccon.com/toc2009--s2009-02-10-16:30--6664
SUMMARY:Manifesto 2.0: What Does the Future Look Like for Publishers?
DESCRIPTION:Presented by Sara Lloyd (Pan Macmillan). Exploring a book pu
 blisher's manifesto for the twenty first century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T173000
DTSTART;TZID=US/Eastern:20090210T170000
DTSTAMP:20090311T164640
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7127
UID:http://www.toccon.com/toc2009--s2009-02-10-17:00--7127
SUMMARY:Jason Fried
DESCRIPTION:Presented by Jason Fried (37signals). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T180000
DTSTART;TZID=US/Eastern:20090210T173000
DTSTAMP:20090311T165211
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7128
UID:http://www.toccon.com/toc2009--s2009-02-10-17:30--7128
SUMMARY:Technology and Human Nature
DESCRIPTION:Presented by Jason Epstein (On Demand Books). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T193000
DTSTART;TZID=US/Eastern:20090210T180000
DTSTAMP:20081203T192144
LOCATION:Exhibit Hall (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7285
UID:http://www.toccon.com/toc2009--s2009-02-10-18:00--7285
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T203000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090218T232638
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7011
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7011
SUMMARY:Expanding on Sara Lloyd's "A Book Publisher's Manifesto for the 
 21st Century"
DESCRIPTION:Come join us as we examine and debate elements of Sara Lloyd
 's "A Book Publisher's Manifesto for the 21st Century."
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T230000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090311T165127
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7286
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7286
SUMMARY:Lightning Demos / Roundtables
DESCRIPTION:Tuesday's evening events continue with Lightning Demos and R
 oundtables.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T203000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090122T214555
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7749
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7749
SUMMARY:How to Help Authors Sell Books: An Author Platform Checklist
DESCRIPTION:What are basic elements of an author's platform that need to
  be in place prior to a book's launch? Based on her book, GET KNOWN BEFO
 RE THE BOOK DEAL, Christina Katz will cover the steps every author must 
 take in order to lay a solid platform foundation and then open up the di
 scussion to address challenges, strategies, and how publishers and techn
 ology can help.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T203000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090203T224810
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7820
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7820
SUMMARY:Managing Change: When Soft Skills are the Hard Part!
DESCRIPTION:The hardest part of implementing a publishing system is not 
 the technology.  It’s the people!  Explore a holistic approach to managi
 ng change in a publishing environment.  Discuss how to identify and over
 come change resistance regardless of its source.  Consider how to manage
  the competing needs of different departments. Learn from others’ experi
 ences, both the triumphs and the failures.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T203000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090209T144633
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7832
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7832
SUMMARY:Standards Impacting Publishing Technology - Update on Ongoing Pr
 ojects
DESCRIPTION:Standards impact publishing in a variety of ways, from conte
 nt formats such as .epub, NLM DTD, and other XML styles; to identifiers 
 for content and subscribers, to interoperability, metadata, search and a
 uthentication. There is a variety of ongoing work at the national and in
 ternational levels that will impact-hopefully improve-the publishing com
 munity. This roundtable will explore these projects.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T203000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090122T200153
LOCATION:Shubert
URL:http://www.toccon.com/toc2009/public/schedule/detail/7805
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7805
SUMMARY:Authoring Challenges in a Multiplatform World
DESCRIPTION:A companion to Scott Meyers' talk of the same name, this rou
 ndtable is for people interested in the challenges authors face in writi
 ng manuscripts designed for publication in print, electronic, and in aud
 io forms.  Topics aren't limited to those in Scott's talk, and everyone 
 is welcome, regardless of whether they attended Scott's presentation.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T213000
DTSTART;TZID=US/Eastern:20090210T203000
DTSTAMP:20090203T230532
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7881
UID:http://www.toccon.com/toc2009--s2009-02-10-20:30--7881
SUMMARY:Distributed Sales Channels: Leveraging the Network to Sell More 
 Books
DESCRIPTION:The web is vast. Are you leveraging the distributed nature o
 f the web to drive more sales? Traditionally, online book communities ha
 ve been viewed as tools to market and promote books. This roundtable wil
 l explore a few case-studies on how to turn these distributed communitie
 s into direct sales channels, driving book sales.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T213000
DTSTART;TZID=US/Eastern:20090210T203000
DTSTAMP:20090210T204650
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/8475
UID:http://www.toccon.com/toc2009--s2009-02-10-20:30--8475
SUMMARY:Strategies for XML Content Management Initiatives
DESCRIPTION:With a mandate to implement XML, and content management acro
 ss your organization, how do you develop a strategies for a successful i
 nitiative?  And what are the pitfalls that detract from success?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T213000
DTSTART;TZID=US/Eastern:20090210T203000
DTSTAMP:20090504T172041
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/8485
UID:http://www.toccon.com/toc2009--s2009-02-10-20:30--8485
SUMMARY:How to Formulate Your Online Strategy
DESCRIPTION:As the Internet permeates the publishing industry, the tradi
 tional publishing model has been turned on its side. This roundtable pro
 vides a platform for discussion on challenges faced by publishers in dig
 ital publishing and the evolving trends and business models.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T213000
DTSTART;TZID=US/Eastern:20090210T203000
DTSTAMP:20090210T204910
LOCATION:Shubert
URL:http://www.toccon.com/toc2009/public/schedule/detail/7983
UID:http://www.toccon.com/toc2009--s2009-02-10-20:30--7983
SUMMARY:Technology Roundtable: Q&A on Best Practices in Content Technolo
 gies
DESCRIPTION:This roundtable will be focused on reviewing what companies 
 are doing today with regard to digital asset management, web content man
 agement, XML repositories, natural language processing tools, and multi-
 channel/mashup applications. The hope with this session will be to cut p
 ast the hypothetical and get more into the real-life scenarios for imple
 menting a next-generation content platform.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T091500
DTSTART;TZID=US/Eastern:20090211T084500
DTSTAMP:20090311T164650
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7396
UID:http://www.toccon.com/toc2009--s2009-02-11-08:45--7396
SUMMARY:Building a New World Publishing Business: Lessons from Stanza
DESCRIPTION:Presented by Neelan Choksi (Lexcycle). In this keynote, Lexc
 ycle's Chief Operating Officer Neelan Choksi will share the lessons lear
 ned from delivering the Stanza Reader iPhone Application to the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T094500
DTSTART;TZID=US/Eastern:20090211T091500
DTSTAMP:20090311T173713
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6970
UID:http://www.toccon.com/toc2009--s2009-02-11-09:15--6970
SUMMARY:The Narrative is Changing: Sensors, Social Editors and the New S
 torytelling
DESCRIPTION:Presented by Nick Bilton (The New York Times R&D Labs). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T101500
DTSTART;TZID=US/Eastern:20090211T094500
DTSTAMP:20090311T164659
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7123
UID:http://www.toccon.com/toc2009--s2009-02-11-09:45--7123
SUMMARY:Reasons To Be Excited
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20081217T174152
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7420
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7420
SUMMARY:Doing More with Safari Books Online
DESCRIPTION:Presented by CJ Rayhill (Safari Books Online). Safari Books 
 Online is an on-demand digital library that provides one integrated sour
 ce for over 7300 expert reference and learning materials from leading pu
 blishers. This session will provide actual interaction with the site, wh
 ich includes exclusive access to the collections of O’Reilly Media, Peac
 hpit Press, Cisco Press, Addison-Wesley,
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090212T032735
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7397
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7397
SUMMARY:CEO Roundtable:  The Changing Role of the Publisher
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Clint Greenl
 eaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lu
 lu.com), Eileen Gittins (Blurb). The goal of this session is to talk abo
 ut the evolving landscape of publishing and how the worlds of traditiona
 l publishers and self-publishers are converging. Author platform is more
  important than ever before.  How do both types of publishers leverage t
 his?  What are each doing to help authors build their platforms?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090219T154705
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5261
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--5261
SUMMARY:eBooks: How Soon Is Now
DESCRIPTION:Presented by Peter Balis (Wiley). The digital landscape has 
 changed dramatically over the past few years and Wiley, like many other 
 publishers has worked tirelessly to stay ahead of the curve by anticipat
 ing trends in technology and consumer behavior while managing costs and 
 workflows.  It is at once an extremely exciting time and a difficult tim
 e as seemingly every day brings a new eReader or proprietary format to t
 he fray.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090902T202341
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7122
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7122
SUMMARY:New Reading Habits, New Distribution Models
DESCRIPTION:Presented by Peter Brantley (Digital Library Federation), Su
 san Danziger (DailyLit), Sol Rosenberg (Value Chain International, Ltd.)
 , David Wilk (Booktrix), Caroline Vanderlip (SharedBook Inc.), Jamie Car
 ter (Publisher Alley). We are in a transitional period: basic reading an
 d distribution patterns are carrying over from traditional models, but t
 hese methods are also being shaped by new habits and systems that are on
 ly beginning to emerge. This panel will discuss the implications of this
  reading/distribution transition, the new economics at play, and the imp
 act technology will have on future reading.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090211T215739
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7458
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7458
SUMMARY:Survey of Current E-Readers
DESCRIPTION:Presented by Liza Daly (Threepress Consulting Inc.), Keith F
 ahlgren (Threepress Consulting Inc.), Anusha Nirmalananthan (Plastic Log
 ic, Inc. ). What's it like to read your books on a Kindle?  Can consumer
 s put your content on their Sony Reader? Could you stand to read War and
  Peace on an iPod Touch? In this session, we'll review the current set o
 f popular e-readers with a focus on the reading experience: ease of use 
 and purchase, navigation, fonts and layout.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20081217T173136
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7394
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7394
SUMMARY:Unleashing The Power of the Unbound Book
DESCRIPTION:Presented by Walter  Walker (codeMantra), Melissa Lutchkus (
 CodeMantra, LLC). Gone are the days when a book was simply a physical as
 sembly of folded and gather pages, bound as a series of chapters in a ca
 se or paperback perfect binding.  Gone are the days when the only format
 s publishers had to concern themselves with were hard cover, trade paper
 back or mass market paperback. In today’s world a book can be a file for
 mat;
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090114T175314
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7392
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--7392
SUMMARY:Striking the Right Balance - Print, POD and Digital
DESCRIPTION:Presented by David Taylor (Lightning Source, Inc.), Frank	 D
 aniels (Ingram Digital). Publishers are increasingly faced with decision
 s about where to make the investments to maximize their opportunities.  
 Consumers are demanding more flexibility and speed in the ways that they
  purchase content.  Digital options continue to emerge, while print is v
 ery much with us.  Developing the right balance is difficult.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090218T224827
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5217
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5217
SUMMARY:The Long Tail Needs Community
DESCRIPTION:Presented by Gavin Bell (Nature). Working the long tail of s
 ales is an excellent plan in these leaner times. The other pieces are fa
 lling into place, ebooks and on demand printing, but how can you find ou
 t what is happening inside the long tail. Social networks are an effecti
 ve means of interacting with your community. This talk will explain the 
 what, why, and how of creating a successful community and how to make be
 tter books.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090216T193905
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7582
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--7582
SUMMARY:Challenging Notions of "Free"
DESCRIPTION:Presented by Brian O’Leary (Magellan Media), Mac Slocum (O'R
 eilly), Chelsea Vaughn (Random House). As digital content has become mor
 e available and more commonly distributed in book publishing, fears of p
 iracy and lost sales have grown. The rise of peer-to-peer file sharing s
 ites has likely amplified these fears. While the debate over the impact 
 of "free" content has been at times heated, the discussions are more oft
 en than not characterized by a lack of hard data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20081204T061211
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5253
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5253
SUMMARY:Lessons from a Book's Simultaneous Publication in Print and on t
 he Web
DESCRIPTION:Presented by Stephen Smith (Crossway Books). Learn how Cross
 way Books managed a simultaneous print and web launch of a new reference
  book. We'll focus on how integrating digital planning into our workflow
  resulted in a better product at lower cost, and why other publishers sh
 ould consider doing something similar to gain digital expertise.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090211T215749
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5387
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5387
SUMMARY:Understand Your Consumer BEFORE You Define Your Strategy
DESCRIPTION:Presented by Angela D'Agostino (Bowker), David Thompson (Ran
 dom House Publishing, Inc.). Publishers historically have had little inf
 ormation on the end consumer (the reader) of their products (books). The
  times as well as the tools have changed that are now available to infor
 m strategic decisions. Come and listen to interesting stats on consumer 
 book buyer behavior and how publishers are using this data to inform dec
 isions about how to best target their audience online and offline.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090112T235121
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5622
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5622
SUMMARY:How Design-driven, Automated Publishing Can Improve Your Product
DESCRIPTION:Presented by Chandi Perera (Typefi Systems). It is a misconc
 eption that automated publishing inherently means bland or apparent cook
 ie-cutter design.  By creating a standard taxonomy, leveraging industry-
 standards such as XML, Word and InDesign, it is possible to create highl
 y-designed products that are capable of easily changing based on market 
 demands.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090209T182747
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/8136
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--8136
SUMMARY:A Post-Hype Playbook: Compete to Win in the eBook Marketplace
DESCRIPTION:Presented by Vincent Henderson (Innodata Isogen). For years,
  eBook sales have failed to match the lofty visions of industry observer
 s. But now, as sales of eBooks are expected to continue growing in 2009 
 and beyond, many leading media, e-commerce and publishing companies are 
 making plans to take advantage of this market’s potential.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090224T114047
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7107
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--7107
SUMMARY:The Future of News
DESCRIPTION:Presented by Andrew Nachison (We Media), Nick Bilton (The Ne
 w York Times R&D Labs), Jeff Jarvis (Buzzmachine.com), Susan Mernit (Blo
 gHer), Matt Thompson (Reynolds Journalism Institute). If we accept that 
 media will never return to its pre-Internet form, what lies ahead for ne
 ws? How will we use current and future digital tools to craft and dissem
 inate information? What lessons can publishers of all types learn from t
 he news industry's digital transition? A panel of media experts will dis
 cuss these topics and others in this forward-looking session.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090311T191615
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5212
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--5212
SUMMARY:What Happens When Anyone Can Edit Your Book, Online?
DESCRIPTION:Presented by John Broughton (Author of an O'Reilly book). Th
 e book "Wikipedia: The Missing Manual" teaches readers how to edit onlin
 e Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia F
 oundation, the owner of Wikipedia, agreed to post this book online, on t
 he Wikipedia website, as fully editable content. This talk discusses the
  challenges of getting a book into wiki format, to be editable, and what
  happened after the book went online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090211T194839
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5249
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--5249
SUMMARY:If at First You Don't Succeed: Using Agile to Relaunch XML at Ce
 ngage Learning
DESCRIPTION:Presented by Greg Shepherd (Cengage Learning). Making change
 , like implementing XML in a publishing environment, is never easy but h
 ow change is introduced can have a big impact on its success. This talk 
 will tell the story of the human challenges Cengage Learning faced when 
 it used a top-down model to implement XML-based workflows. It will also 
 discuss how using Agile principles to relaunch XML has turned users into
  change agents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090211T211841
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5128
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--5128
SUMMARY:Building Old World Publishing Values into New World Automated Wo
 rkflows
DESCRIPTION:Presented by Phil Zuckerman (Applewood Books). As more and m
 ore of the publishing process is automated, how does a publisher insure 
 the kind of quality that can maintain or build a brand of excellence? Th
 rough real examples of challenges and solutions, publishers will be led 
 step by step through the planning and development process of a small rep
 rint publisher in its pursuit of business scale without loss of quality.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090219T193802
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7818
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--7818
SUMMARY:Anatomy of a Content Platform
DESCRIPTION:Presented by Joseph Bachana (DPCI). As publishers are increa
 singly moving to make investments in their digital strategy, there are q
 uestions about what are the technologies that will best support that str
 ategy. Mr. Bachana will present how DAM, XML servers, Web content manage
 ment systems, text mining engines and multi-channel technologies support
  the publishers' digital needs, which you need today and which are not a
 s critical.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090209T154142
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/8309
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--8309
SUMMARY:SamePage: SaaS Production Management Workflow
DESCRIPTION:Presented by Steve Jewett (Appingo). SamePage is web based, 
 schedule-driven, and addresses the common publishing production manageme
 nt issues. SamePage tracks status, tasks, reporting, budgeting, talent s
 ourcing, content management, and forecasting with a sane user experience
 . SamePage is built on a foundation of scalable, open source technologie
 s, including the Apache web server, PostgreSQL RDBMS, and Python program
 ming language.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090213T165118
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7132
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--7132
SUMMARY:Success Stories and Failures in Digital Publishing
DESCRIPTION:Presented by Mike  Shatzkin (The Idea Logical Company, Inc.)
 , Maria Bonn (University of Michigan University Library), D.C. Denison (
 The Boston Globe), Jesse McDougall (Catalyst Webworks), Andrew Bolwell (
 HP), Andrew Malkin (Overbrook Consulting Group). A growing industry requ
 ires experimentation, and experimentation inevitably leads to stories of
  success and failure. In this frank discussion, panelists will recount t
 heir digital content wins, losses, and lessons learned.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090311T164706
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7314
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--7314
SUMMARY:Greening the Book Industry: The Environmental Challenge and How 
 We're Responding
DESCRIPTION:Presented by Michael Healy (Book Industry Study Group), Andr
 ew Van Der Laan (Random House, Inc.), Kevin Spall (Thomson Shore). This 
 session will feature a round-table discussion with industry experts expl
 aining the ways in which the book industry is responding to the mounting
  pressure to "green the presses."
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090220T220946
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/4989
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--4989
SUMMARY:Making an Impact with Travel Content - in Print, Online, and Mob
 ile
DESCRIPTION:Presented by Rob Flynn (John Wiley & Sons), Brice Gosnell (L
 onely Planet Publications), Cree Lawson (Travel Ad Network), Nathan Clap
 ton (TripAdvisor), Ensley Eikenburg (Frommer’s ). Travel publishers have
  been particularly successful in leveraging their content in multiple fo
 rmats, while continuing to maintain book sales. Why have travel publishe
 rs been successful and what can other publishers learn from them?  A pan
 el of experts will discuss how multiple platforms can strengthen brands 
 and grow vibrant publishing businesses.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090215T013027
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5338
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--5338
SUMMARY:Speaking the Same Language: Universal Technology Standards in Pu
 blishing and Bookselling
DESCRIPTION:Presented by Kevin Smokler (Booktour.com), Otis  Chandler (G
 oodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media 
 Works), Colette Vogele (Vogele & Associates). Increasingly the publicity
  and operations of the book business involve the movement of data as muc
 h as physical product. This talk discusses the use of universal technica
 l standards for all stages of the publishing supply chain, particularly 
 for publishing professionals who have no idea what universal standards a
 re.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20081204T142639
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5186
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--5186
SUMMARY:Where Do You Go with 40,000 Readers? A Study in Online Community
  Building
DESCRIPTION:Presented by Ron Hogan (Beatrice.com), John Scalzi (Scalzi C
 onsulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-emp
 loyed). John Scalzi is the science fiction author whose personal blog, W
 hatever, has built up an audience of approximately 40,000 daily readers 
 and won a Hugo for best fan writing. Patrick Nielsen Hayden is the edito
 r at Tor who saw a novel Scalzi published online and saw a future "New Y
 ork Times" bestseller in the making. Publishing industry observer Ron Ho
 gan talks with them about how it all happened.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090218T014809
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5177
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--5177
SUMMARY:Youth and Creativity: Emerging Trends in Self-expression and Pub
 lishing
DESCRIPTION:Presented by Evangeline Haughney (Adobe Systems Incorporated
 ), Bill Westerman (Create with Context). Youth are approaching digital s
 elf-expression and publishing from a more organic, collaborative angle t
 han previous generations. They jump right in when the creative urge stri
 kes, collaborating with others from around the globe, and "publishing" a
 n ongoing stream of of-the-moment, mashed-up, throw-away media. Learn mo
 re about the research findings on youth and the future of creativity.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090311T164709
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5017
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--5017
SUMMARY:Blogging as a Tool for Change
DESCRIPTION:Presented by Michael Hyatt (Thomas Nelson). Veteran blogger 
 Michael Hyatt shares the basics of blogging. He will share why he believ
 es blogging is an important tool for businesses today and then introduce
  how to get started blogging.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090212T174440
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7830
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--7830
SUMMARY:Topics from the TOC Tag Cloud
DESCRIPTION:Presented by Mac Slocum (O'Reilly), Kassia Krozser (Booksqua
 re.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Med
 ia), Kat Meyer (Next Chapter Communications). The tag cloud featured on 
 the Tools of Change for Publishing blog is an organic representation of 
 the important topics, companies and themes that consistently bubble up i
 n TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or la
 ck thereof), and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T172500
DTSTART;TZID=US/Eastern:20090211T170000
DTSTAMP:20090311T164711
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7465
UID:http://www.toccon.com/toc2009--s2009-02-11-17:00--7465
SUMMARY:Good News from the Worst Writing Contest in the World
DESCRIPTION:Presented by Chris Baty (NaNoWriMo). National Novel Writing 
 Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year
  history and share some of the event's deeply hopeful signs for the publ
 ishing industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T180000
DTSTART;TZID=US/Eastern:20090211T172500
DTSTAMP:20090311T164714
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7944
UID:http://www.toccon.com/toc2009--s2009-02-11-17:25--7944
SUMMARY:The Open-Source Coffee Table Book: Publishing Pop Culture in the
  Digital Age
DESCRIPTION:Presented by Nina Paley (Nina Paley Productions, LLC). Why s
 hould techies have all the fun? The few publishers to embrace open conte
 nt focus primarily on technical books. But an increasing number of artis
 ts and pop culture creators are seeking alternatives to copy restricting
  their works. What works for Cory Doctorow's science fiction can also wo
 rk for graphic novels, art and coffee table books.
END:VEVENT
END:VCALENDAR