BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090210T042347
LOCATION:Columbia -Duffy (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6706
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6706
SUMMARY:Introduction to XML for Publishers
DESCRIPTION:Presented by Eric Severson (Flatirons Solutions). Back by po
 pular demand, this tutorial discusses how XML is central to many excitin
 g publishing initiatives, especially bringing existing content to new me
 dia and devices. For nearly all publishers, forging into the future will
  involve XML. High-level and business-oriented, this session will peek u
 nder the hood to see what’s happening without dwelling on technical deta
 ils.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090209T201606
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6713
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6713
SUMMARY:Understanding and Profiting from Print On Demand
DESCRIPTION:Presented by Ashley Gordon (Mockingbird Publishing). Print o
 n demand (POD) can counter rising costs and inefficiencies, but publishe
 rs shouldn't view it as the cure to all their ills. In this session we'l
 l take a realistic look at POD technology, business models, strengths an
 d weaknesses, and innovative uses.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090210T225045
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7106
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7106
SUMMARY:XML Recommendations and Lessons Learned: The StartWithXML Projec
 t
DESCRIPTION:Presented by Mike  Shatzkin (The Idea Logical Company, Inc.)
 , Laura  Dawson (Firebrand Technologies), Brian O’Leary (Magellan Media)
 , Ted Hill (THA Consulting). Based on the results of six months of resea
 rch, surveys, interviews, and analysis, the StartwithXML project offered
  a clear argument for developing intellectual property as XML documents 
 from the outset.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090216T193905
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7582
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--7582
SUMMARY:Challenging Notions of "Free"
DESCRIPTION:Presented by Brian O’Leary (Magellan Media), Mac Slocum (O'R
 eilly), Chelsea Vaughn (Random House). As digital content has become mor
 e available and more commonly distributed in book publishing, fears of p
 iracy and lost sales have grown. The rise of peer-to-peer file sharing s
 ites has likely amplified these fears. While the debate over the impact 
 of "free" content has been at times heated, the discussions are more oft
 en than not characterized by a lack of hard data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090212T174440
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7830
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--7830
SUMMARY:Topics from the TOC Tag Cloud
DESCRIPTION:Presented by Mac Slocum (O'Reilly), Kassia Krozser (Booksqua
 re.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Med
 ia), Kat Meyer (O'Reilly Media). The tag cloud featured on the Tools of 
 Change for Publishing blog is an organic representation of the important
  topics, companies and themes that consistently bubble up in TOCcoverage
 : e-readers, ebooks, mobile devices, revenue streams (or lack thereof), 
 and more.
END:VEVENT
END:VCALENDAR