BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20081204T054224
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6709
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6709
SUMMARY:Copyright in Today's Digital Age
DESCRIPTION:Presented by Dru Zuretti (Copyright Clearance Center), Chris
 topher Kenneally (Copyright Clearance Center). Produced specifically for
  the publishing community, this tutorialfocuses on the basics of U.S. co
 pyright law, including a copyright holder's privileges and obligations, 
 and when permission may be required. The session will include topic over
 views, examples, and opportunities for discussion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T202955
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6711
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6711
SUMMARY:Building Communities Around Content
DESCRIPTION:Presented by Francois Gossieaux (Beeline Labs & Society for 
 New Communications Research), Ed Moran (Deloitte Services LP). Original 
 content is an excellent catalyst for web community development, which me
 ans publishers are uniquely positioned to build relationships with estab
 lished communities, and perhaps even grow their own. In this session, we
 'll look at ways content can form the foundation of a web community effo
 rt.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T211100
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6712
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6712
SUMMARY:eBooks II:  Formats, Standards, and Implementation
DESCRIPTION:Presented by Joshua Tallent (eBook Architects), Keith Fahlgr
 en (Threepress Consulting Inc.), Garth Conboy (eBook Technologies, Inc.)
 . The second of our two-part series on eBooks, this tutorial is all abou
 t implementation. We'll show you how to make your books into digital mas
 terpieces; cover the ePub format, discussing its special features and un
 fortunate pitfalls; and we'll take a look at the capabilities of the cur
 rent ePub readers and how you can make them work for your particular eBo
 oks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T091500
DTSTART;TZID=US/Eastern:20090210T084500
DTSTAMP:20090311T164615
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7464
UID:http://www.toccon.com/toc2009--s2009-02-10-08:45--7464
SUMMARY:A Book is a Place...
DESCRIPTION:Presented by Bob  Stein (Institute for the Future of the Boo
 k). tbd
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T094500
DTSTART;TZID=US/Eastern:20090210T091500
DTSTAMP:20090311T164614
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7395
UID:http://www.toccon.com/toc2009--s2009-02-10-09:15--7395
SUMMARY:Literature as a (Web) Service
DESCRIPTION:Presented by Peter Brantley (BookServer Project). The explos
 ion of publications on the web, in combination with increasingly ubiquit
 ous broadband networks, accessible from ever-more mobile computing platf
 orms, leads us to consider how literature might serve as a collection of
  data to enable new services on the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T101500
DTSTART;TZID=US/Eastern:20090210T094500
DTSTAMP:20090213T165620
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7124
UID:http://www.toccon.com/toc2009--s2009-02-10-09:45--7124
SUMMARY:Digital Distribution and the Whip Hand: Don't Get iTunesed with 
 your eBooks
DESCRIPTION:Presented by Cory Doctorow (Happy Mutants LLC). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090303T045551
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5033
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5033
SUMMARY:Google Book Search: Past, Present, and Future
DESCRIPTION:Presented by Jon Orwant (Google). Google is trying to make e
 very book in the world findable on the web, and so far has digitized sev
 en million of them.  In this talk, I'll describe some of the features we
  provide for publishers, and give a sneak peek at some upcoming developm
 ents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090303T045610
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5230
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--5230
SUMMARY:Building a Better Web-based Book
DESCRIPTION:Presented by CJ Rayhill (Safari Books Online), Travis Alber 
 (ReadSocial and BookGlutton), Aaron Miller (ReadSocial), Liza Daly (Safa
 ri Books Online), Ben Vershbow (New York Public Library), Dave Gray (XPL
 ANE). Developing a digital reading interface raises social, aesthetic an
 d technical challenges. Panelists in this session will talk about interf
 ace development (web-based vs. client-based), technical decisions, commu
 nity requirements and intellectual property issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090212T003839
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7511
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--7511
SUMMARY:Rights and Licensing Amidst Digital Change
DESCRIPTION:Presented by Edward Colleran (Copyright Clearance Center), N
 ancy Ziser (John Wiley & Sons), Greg Merkle (Dow Jones Enterprise Media 
 Group), Hadrien Gardeur (Feedbooks). Digital publishing creates opportun
 ities for ancillary products, customization, sharing within online commu
 nities and mashups to name a few, but it also opens the door to new righ
 ts, licensing and copyright questions.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090211T182722
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7131
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7131
SUMMARY:What's Your Mobile Strategy?
DESCRIPTION:Presented by Kate Eltham (Queensland Writers Centre), Marc P
 rud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (BookSe
 rver Project). More than half the world's population now has a mobile ph
 one. What are the benefits of integrating a mobile content strategy into
  your publishing process? Can you afford to ignore it, or push it to the
  edges of your business?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T170000
DTSTART;TZID=US/Eastern:20090210T163000
DTSTAMP:20090311T164627
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6664
UID:http://www.toccon.com/toc2009--s2009-02-10-16:30--6664
SUMMARY:Manifesto 2.0: What Does the Future Look Like for Publishers?
DESCRIPTION:Presented by Sara Lloyd (Pan Macmillan). Exploring a book pu
 blisher's manifesto for the twenty first century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T173000
DTSTART;TZID=US/Eastern:20090210T170000
DTSTAMP:20100906T080013
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7127
UID:http://www.toccon.com/toc2009--s2009-02-10-17:00--7127
SUMMARY:Jason Fried
DESCRIPTION:Presented by Jason Fried (37signals). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T180000
DTSTART;TZID=US/Eastern:20090210T173000
DTSTAMP:20090311T165211
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7128
UID:http://www.toccon.com/toc2009--s2009-02-10-17:30--7128
SUMMARY:Technology and Human Nature
DESCRIPTION:Presented by Jason Epstein (On Demand Books). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T193000
DTSTART;TZID=US/Eastern:20090210T180000
DTSTAMP:20081203T192144
LOCATION:Exhibit Hall (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7285
UID:http://www.toccon.com/toc2009--s2009-02-10-18:00--7285
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T230000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090311T165127
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7286
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7286
SUMMARY:Lightning Demos / Roundtables
DESCRIPTION:Tuesday's evening events continue with Lightning Demos and R
 oundtables.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T091500
DTSTART;TZID=US/Eastern:20090211T084500
DTSTAMP:20090311T164650
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7396
UID:http://www.toccon.com/toc2009--s2009-02-11-08:45--7396
SUMMARY:Building a New World Publishing Business: Lessons from Stanza
DESCRIPTION:Presented by Neelan Choksi (Lexcycle). In this keynote, Lexc
 ycle's Chief Operating Officer Neelan Choksi will share the lessons lear
 ned from delivering the Stanza Reader iPhone Application to the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T094500
DTSTART;TZID=US/Eastern:20090211T091500
DTSTAMP:20090311T173713
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6970
UID:http://www.toccon.com/toc2009--s2009-02-11-09:15--6970
SUMMARY:The Narrative is Changing: Sensors, Social Editors and the New S
 torytelling
DESCRIPTION:Presented by Nick Bilton (The New York Times R&D Labs). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T101500
DTSTART;TZID=US/Eastern:20090211T094500
DTSTAMP:20090311T164659
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7123
UID:http://www.toccon.com/toc2009--s2009-02-11-09:45--7123
SUMMARY:Reasons To Be Excited
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090219T154705
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5261
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--5261
SUMMARY:eBooks: How Soon Is Now
DESCRIPTION:Presented by Peter Balis (Wiley). The digital landscape has 
 changed dramatically over the past few years and Wiley, like many other 
 publishers has worked tirelessly to stay ahead of the curve by anticipat
 ing trends in technology and consumer behavior while managing costs and 
 workflows.  It is at once an extremely exciting time and a difficult tim
 e as seemingly every day brings a new eReader or proprietary format to t
 he fray.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090211T215749
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5387
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5387
SUMMARY:Understand Your Consumer BEFORE You Define Your Strategy
DESCRIPTION:Presented by Angela D'Agostino (Bowker), David Thompson (Ran
 dom House Publishing, Inc.). Publishers historically have had little inf
 ormation on the end consumer (the reader) of their products (books). The
  times as well as the tools have changed that are now available to infor
 m strategic decisions. Come and listen to interesting stats on consumer 
 book buyer behavior and how publishers are using this data to inform dec
 isions about how to best target their audience online and offline.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090219T193802
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7818
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--7818
SUMMARY:Anatomy of a Content Platform
DESCRIPTION:Presented by Joseph Bachana (DPCI). As publishers are increa
 singly moving to make investments in their digital strategy, there are q
 uestions about what are the technologies that will best support that str
 ategy. Mr. Bachana will present how DAM, XML servers, Web content manage
 ment systems, text mining engines and multi-channel technologies support
  the publishers' digital needs, which you need today and which are not a
 s critical.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20081204T142639
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5186
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--5186
SUMMARY:Where Do You Go with 40,000 Readers? A Study in Online Community
  Building
DESCRIPTION:Presented by Ron Hogan (Shelf Awareness), John Scalzi (Scalz
 i Consulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-
 employed). John Scalzi is the science fiction author whose personal blog
 , Whatever, has built up an audience of approximately 40,000 daily reade
 rs and won a Hugo for best fan writing. Patrick Nielsen Hayden is the ed
 itor at Tor who saw a novel Scalzi published online and saw a future "Ne
 w York Times" bestseller in the making. Publishing industry observer Ron
  Hogan talks with them about how it all happened.
END:VEVENT
END:VCALENDAR