BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T203000
DTSTART;TZID=US/Eastern:20090209T183000
DTSTAMP:20090210T140547
LOCATION:Zanzibar (9th Ave and 45th Street)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7986
UID:http://www.toccon.com/toc2009--s2009-02-09-18:30--7986
SUMMARY:Opening Cocktail Reception (hosted by Mediabistro.com and O'Reil
 ly Media)
DESCRIPTION:We're kicking off the conference with a cocktail reception M
 onday evening at Zanzibar (9th Ave and 45th St.)
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T091500
DTSTART;TZID=US/Eastern:20090210T084500
DTSTAMP:20090311T164615
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7464
UID:http://www.toccon.com/toc2009--s2009-02-10-08:45--7464
SUMMARY:A Book is a Place...
DESCRIPTION:Presented by Bob  Stein (Institute for the Future of the Boo
 k). tbd
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T094500
DTSTART;TZID=US/Eastern:20090210T091500
DTSTAMP:20090311T164614
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7395
UID:http://www.toccon.com/toc2009--s2009-02-10-09:15--7395
SUMMARY:Literature as a (Web) Service
DESCRIPTION:Presented by Peter Brantley (BookServer Project). The explos
 ion of publications on the web, in combination with increasingly ubiquit
 ous broadband networks, accessible from ever-more mobile computing platf
 orms, leads us to consider how literature might serve as a collection of
  data to enable new services on the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T101500
DTSTART;TZID=US/Eastern:20090210T094500
DTSTAMP:20090213T165620
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7124
UID:http://www.toccon.com/toc2009--s2009-02-10-09:45--7124
SUMMARY:Digital Distribution and the Whip Hand: Don't Get iTunesed with 
 your eBooks
DESCRIPTION:Presented by Cory Doctorow (Happy Mutants LLC). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090303T045551
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5033
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5033
SUMMARY:Google Book Search: Past, Present, and Future
DESCRIPTION:Presented by Jon Orwant (Google). Google is trying to make e
 very book in the world findable on the web, and so far has digitized sev
 en million of them.  In this talk, I'll describe some of the features we
  provide for publishers, and give a sneak peek at some upcoming developm
 ents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090211T211445
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/4932
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--4932
SUMMARY:Adapting Your Financial Models for eBooks
DESCRIPTION:Presented by Stephanie van Duin (Hachette Book Group). Publi
 shers, authors, and retailers all want to know: Do eBooks require a diff
 erent cost structure? Using examples from actual projects, this session 
 will look at the affect eBooks have on profit and loss development, busi
 ness models, and costs.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20081217T195735
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7422
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--7422
SUMMARY:The Google Settlement: Opportunities for Publishers through New 
 Online Business Models
DESCRIPTION:Presented by Bill Rosenblatt (GiantSteps Media Technology St
 rategies), John Kreisa (Mark Logic). The recent landmark settlement betw
 een Google and book publishers has the potential to revolutionize online
  publishing; it sets the stage for a vast array of new business models. 
  Will you be ready to reap the rewards?  Will you be able to organize an
 d deliver your content in the way that Google – and other online service
 s – can use it to increase your revenue and exposure?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090210T205629
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5154
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5154
SUMMARY:Riding the Social Networking Wave to Democratize Book Distributi
 on and Increase Profits: How Social Networking Connects Self-Published A
 uthors to Their Audience
DESCRIPTION:Presented by Krishna Motukuri (Lulu.com), Mike McGuinness (S
 cribd). Author Storefronts, Widgets and Social Networking Apps, Oh My! "
 This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and
  weRead founder discussing how POD advances made self-publishing a viabl
 e alternative to the traditional publishing model – giving authors more 
 control over their book's future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090206T181317
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7462
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7462
SUMMARY:Dynamic Publishing: Addressing the Evolution of Publishing Head-
 On
DESCRIPTION:Presented by Rainer Heckmann (Quark, Inc. ). Due in large pa
 rt to the proliferation of communication channels – print, Web, email, m
 obile - today’s publishers face dramatically evolving requirements for t
 he creation, production, and distribution of content. Dynamic publishing
  offers benefits across the publishing value chain to help organizations
  meet these market pressures.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T163000
DTSTART;TZID=US/Eastern:20090210T160000
DTSTAMP:20090213T165949
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7126
UID:http://www.toccon.com/toc2009--s2009-02-10-16:00--7126
SUMMARY:What Would Google Do with Publishing?
DESCRIPTION:Presented by Jeff Jarvis (Buzzmachine.com). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T170000
DTSTART;TZID=US/Eastern:20090210T163000
DTSTAMP:20090311T164627
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6664
UID:http://www.toccon.com/toc2009--s2009-02-10-16:30--6664
SUMMARY:Manifesto 2.0: What Does the Future Look Like for Publishers?
DESCRIPTION:Presented by Sara Lloyd (Pan Macmillan). Exploring a book pu
 blisher's manifesto for the twenty first century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T173000
DTSTART;TZID=US/Eastern:20090210T170000
DTSTAMP:20100906T080013
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7127
UID:http://www.toccon.com/toc2009--s2009-02-10-17:00--7127
SUMMARY:Jason Fried
DESCRIPTION:Presented by Jason Fried (37signals). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T180000
DTSTART;TZID=US/Eastern:20090210T173000
DTSTAMP:20090311T165211
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7128
UID:http://www.toccon.com/toc2009--s2009-02-10-17:30--7128
SUMMARY:Technology and Human Nature
DESCRIPTION:Presented by Jason Epstein (On Demand Books). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T193000
DTSTART;TZID=US/Eastern:20090210T180000
DTSTAMP:20081203T192144
LOCATION:Exhibit Hall (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7285
UID:http://www.toccon.com/toc2009--s2009-02-10-18:00--7285
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T230000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090311T165127
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7286
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7286
SUMMARY:Lightning Demos / Roundtables
DESCRIPTION:Tuesday's evening events continue with Lightning Demos and R
 oundtables.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T091500
DTSTART;TZID=US/Eastern:20090211T084500
DTSTAMP:20090311T164650
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7396
UID:http://www.toccon.com/toc2009--s2009-02-11-08:45--7396
SUMMARY:Building a New World Publishing Business: Lessons from Stanza
DESCRIPTION:Presented by Neelan Choksi (Lexcycle). In this keynote, Lexc
 ycle's Chief Operating Officer Neelan Choksi will share the lessons lear
 ned from delivering the Stanza Reader iPhone Application to the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T094500
DTSTART;TZID=US/Eastern:20090211T091500
DTSTAMP:20090311T173713
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6970
UID:http://www.toccon.com/toc2009--s2009-02-11-09:15--6970
SUMMARY:The Narrative is Changing: Sensors, Social Editors and the New S
 torytelling
DESCRIPTION:Presented by Nick Bilton (The New York Times R&D Labs). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T101500
DTSTART;TZID=US/Eastern:20090211T094500
DTSTAMP:20090311T164659
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7123
UID:http://www.toccon.com/toc2009--s2009-02-11-09:45--7123
SUMMARY:Reasons To Be Excited
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090212T032735
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7397
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7397
SUMMARY:CEO Roundtable:  The Changing Role of the Publisher
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Clint Greenl
 eaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lu
 lu.com), Eileen Gittins (Blurb). The goal of this session is to talk abo
 ut the evolving landscape of publishing and how the worlds of traditiona
 l publishers and self-publishers are converging. Author platform is more
  important than ever before.  How do both types of publishers leverage t
 his?  What are each doing to help authors build their platforms?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090211T215749
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5387
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5387
SUMMARY:Understand Your Consumer BEFORE You Define Your Strategy
DESCRIPTION:Presented by Angela D'Agostino (Bowker), David Thompson (Ran
 dom House Publishing, Inc.). Publishers historically have had little inf
 ormation on the end consumer (the reader) of their products (books). The
  times as well as the tools have changed that are now available to infor
 m strategic decisions. Come and listen to interesting stats on consumer 
 book buyer behavior and how publishers are using this data to inform dec
 isions about how to best target their audience online and offline.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090211T211841
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5128
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--5128
SUMMARY:Building Old World Publishing Values into New World Automated Wo
 rkflows
DESCRIPTION:Presented by Phil Zuckerman (Applewood Books). As more and m
 ore of the publishing process is automated, how does a publisher insure 
 the kind of quality that can maintain or build a brand of excellence? Th
 rough real examples of challenges and solutions, publishers will be led 
 step by step through the planning and development process of a small rep
 rint publisher in its pursuit of business scale without loss of quality.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090215T013027
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5338
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--5338
SUMMARY:Speaking the Same Language: Universal Technology Standards in Pu
 blishing and Bookselling
DESCRIPTION:Presented by Kevin Smokler (Booktour.com), Otis  Chandler (G
 oodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media 
 Works), Colette Vogele (Vogele & Associates). Increasingly the publicity
  and operations of the book business involve the movement of data as muc
 h as physical product. This talk discusses the use of universal technica
 l standards for all stages of the publishing supply chain, particularly 
 for publishing professionals who have no idea what universal standards a
 re.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090213T165118
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7132
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--7132
SUMMARY:Success Stories and Failures in Digital Publishing
DESCRIPTION:Presented by Mike  Shatzkin (The Idea Logical Company, Inc.)
 , Maria Bonn (University of Michigan University Library), D.C. Denison (
 The Boston Globe), Jesse McDougall (Catalyst Webworks), Andrew Bolwell (
 HP), Andrew Malkin (Overbrook Consulting Group). A growing industry requ
 ires experimentation, and experimentation inevitably leads to stories of
  success and failure. In this frank discussion, panelists will recount t
 heir digital content wins, losses, and lessons learned.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20081204T142639
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5186
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--5186
SUMMARY:Where Do You Go with 40,000 Readers? A Study in Online Community
  Building
DESCRIPTION:Presented by Ron Hogan (Shelf Awareness), John Scalzi (Scalz
 i Consulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-
 employed). John Scalzi is the science fiction author whose personal blog
 , Whatever, has built up an audience of approximately 40,000 daily reade
 rs and won a Hugo for best fan writing. Patrick Nielsen Hayden is the ed
 itor at Tor who saw a novel Scalzi published online and saw a future "Ne
 w York Times" bestseller in the making. Publishing industry observer Ron
  Hogan talks with them about how it all happened.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T172500
DTSTART;TZID=US/Eastern:20090211T170000
DTSTAMP:20090311T164711
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7465
UID:http://www.toccon.com/toc2009--s2009-02-11-17:00--7465
SUMMARY:Good News from the Worst Writing Contest in the World
DESCRIPTION:Presented by Chris Baty (NaNoWriMo). National Novel Writing 
 Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year
  history and share some of the event's deeply hopeful signs for the publ
 ishing industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T180000
DTSTART;TZID=US/Eastern:20090211T172500
DTSTAMP:20090311T164714
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7944
UID:http://www.toccon.com/toc2009--s2009-02-11-17:25--7944
SUMMARY:The Open-Source Coffee Table Book: Publishing Pop Culture in the
  Digital Age
DESCRIPTION:Presented by Nina Paley (Nina Paley Productions, LLC). Why s
 hould techies have all the fun? The few publishers to embrace open conte
 nt focus primarily on technical books. But an increasing number of artis
 ts and pop culture creators are seeking alternatives to copy restricting
  their works. What works for Cory Doctorow's science fiction can also wo
 rk for graphic novels, art and coffee table books.
END:VEVENT
END:VCALENDAR