BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090221T005210
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6707
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6707
SUMMARY:Blogging and Social Media
DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). You're worri
 ed about cost, control, and being consumed by the effort that blogging a
 nd social media seems to take. Or maybe you've heard that this is what y
 ou should do but don't have actionable first steps. Come to this session
  a novice and leave a knowledgeable implementer of social media strategi
 es and tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T202955
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6711
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6711
SUMMARY:Building Communities Around Content
DESCRIPTION:Presented by Francois Gossieaux (Beeline Labs & Society for 
 New Communications Research), Ed Moran (Deloitte Services LP). Original 
 content is an excellent catalyst for web community development, which me
 ans publishers are uniquely positioned to build relationships with estab
 lished communities, and perhaps even grow their own. In this session, we
 'll look at ways content can form the foundation of a web community effo
 rt.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T203000
DTSTART;TZID=US/Eastern:20090209T183000
DTSTAMP:20090210T140547
LOCATION:Zanzibar (9th Ave and 45th Street)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7986
UID:http://www.toccon.com/toc2009--s2009-02-09-18:30--7986
SUMMARY:Opening Cocktail Reception (hosted by Mediabistro.com and O'Reil
 ly Media)
DESCRIPTION:We're kicking off the conference with a cocktail reception M
 onday evening at Zanzibar (9th Ave and 45th St.)
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T091500
DTSTART;TZID=US/Eastern:20090210T084500
DTSTAMP:20090311T164615
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7464
UID:http://www.toccon.com/toc2009--s2009-02-10-08:45--7464
SUMMARY:A Book is a Place...
DESCRIPTION:Presented by Bob  Stein (Institute for the Future of the Boo
 k). tbd
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T094500
DTSTART;TZID=US/Eastern:20090210T091500
DTSTAMP:20090311T164614
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7395
UID:http://www.toccon.com/toc2009--s2009-02-10-09:15--7395
SUMMARY:Literature as a (Web) Service
DESCRIPTION:Presented by Peter Brantley (BookServer Project). The explos
 ion of publications on the web, in combination with increasingly ubiquit
 ous broadband networks, accessible from ever-more mobile computing platf
 orms, leads us to consider how literature might serve as a collection of
  data to enable new services on the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T101500
DTSTART;TZID=US/Eastern:20090210T094500
DTSTAMP:20090213T165620
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7124
UID:http://www.toccon.com/toc2009--s2009-02-10-09:45--7124
SUMMARY:Digital Distribution and the Whip Hand: Don't Get iTunesed with 
 your eBooks
DESCRIPTION:Presented by Cory Doctorow (Happy Mutants LLC). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090220T220643
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7828
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--7828
SUMMARY:Extending the Publishing Ecosystem, Sharing Greater Wealth
DESCRIPTION:Presented by Dan Gillmor (Arizona State University's Cronkit
 e School of Journalism & Mass Communication). We know now that many book
 s, especially timely non-fiction, can become major elements of intellect
 ual ecosystems -- including blogs, websites, magazine excerpts, speaking
  gigs, consulting and more. In the future those various activities could
  become part of a business ecosystem as well, where all work to the bene
 fit of each other in more direct financial ways
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090303T045610
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5230
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--5230
SUMMARY:Building a Better Web-based Book
DESCRIPTION:Presented by CJ Rayhill (Safari Books Online), Travis Alber 
 (ReadSocial and BookGlutton), Aaron Miller (ReadSocial), Liza Daly (Safa
 ri Books Online), Ben Vershbow (New York Public Library), Dave Gray (XPL
 ANE). Developing a digital reading interface raises social, aesthetic an
 d technical challenges. Panelists in this session will talk about interf
 ace development (web-based vs. client-based), technical decisions, commu
 nity requirements and intellectual property issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090210T205629
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5154
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5154
SUMMARY:Riding the Social Networking Wave to Democratize Book Distributi
 on and Increase Profits: How Social Networking Connects Self-Published A
 uthors to Their Audience
DESCRIPTION:Presented by Krishna Motukuri (Lulu.com), Mike McGuinness (S
 cribd). Author Storefronts, Widgets and Social Networking Apps, Oh My! "
 This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and
  weRead founder discussing how POD advances made self-publishing a viabl
 e alternative to the traditional publishing model – giving authors more 
 control over their book's future.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090211T182722
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7131
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7131
SUMMARY:What's Your Mobile Strategy?
DESCRIPTION:Presented by Kate Eltham (Queensland Writers Centre), Marc P
 rud'hommeaux (Lexcycle), Brent Lewis (Harlequin), Peter Brantley (BookSe
 rver Project). More than half the world's population now has a mobile ph
 one. What are the benefits of integrating a mobile content strategy into
  your publishing process? Can you afford to ignore it, or push it to the
  edges of your business?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T163000
DTSTART;TZID=US/Eastern:20090210T160000
DTSTAMP:20090213T165949
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7126
UID:http://www.toccon.com/toc2009--s2009-02-10-16:00--7126
SUMMARY:What Would Google Do with Publishing?
DESCRIPTION:Presented by Jeff Jarvis (Buzzmachine.com). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T170000
DTSTART;TZID=US/Eastern:20090210T163000
DTSTAMP:20090311T164627
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6664
UID:http://www.toccon.com/toc2009--s2009-02-10-16:30--6664
SUMMARY:Manifesto 2.0: What Does the Future Look Like for Publishers?
DESCRIPTION:Presented by Sara Lloyd (Pan Macmillan). Exploring a book pu
 blisher's manifesto for the twenty first century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T173000
DTSTART;TZID=US/Eastern:20090210T170000
DTSTAMP:20100906T080013
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7127
UID:http://www.toccon.com/toc2009--s2009-02-10-17:00--7127
SUMMARY:Jason Fried
DESCRIPTION:Presented by Jason Fried (37signals). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T180000
DTSTART;TZID=US/Eastern:20090210T173000
DTSTAMP:20090311T165211
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7128
UID:http://www.toccon.com/toc2009--s2009-02-10-17:30--7128
SUMMARY:Technology and Human Nature
DESCRIPTION:Presented by Jason Epstein (On Demand Books). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T193000
DTSTART;TZID=US/Eastern:20090210T180000
DTSTAMP:20081203T192144
LOCATION:Exhibit Hall (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7285
UID:http://www.toccon.com/toc2009--s2009-02-10-18:00--7285
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T091500
DTSTART;TZID=US/Eastern:20090211T084500
DTSTAMP:20090311T164650
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7396
UID:http://www.toccon.com/toc2009--s2009-02-11-08:45--7396
SUMMARY:Building a New World Publishing Business: Lessons from Stanza
DESCRIPTION:Presented by Neelan Choksi (Lexcycle). In this keynote, Lexc
 ycle's Chief Operating Officer Neelan Choksi will share the lessons lear
 ned from delivering the Stanza Reader iPhone Application to the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T094500
DTSTART;TZID=US/Eastern:20090211T091500
DTSTAMP:20090311T173713
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6970
UID:http://www.toccon.com/toc2009--s2009-02-11-09:15--6970
SUMMARY:The Narrative is Changing: Sensors, Social Editors and the New S
 torytelling
DESCRIPTION:Presented by Nick Bilton (The New York Times R&D Labs). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T101500
DTSTART;TZID=US/Eastern:20090211T094500
DTSTAMP:20090311T164659
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7123
UID:http://www.toccon.com/toc2009--s2009-02-11-09:45--7123
SUMMARY:Reasons To Be Excited
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090211T215739
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7458
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7458
SUMMARY:Survey of Current E-Readers
DESCRIPTION:Presented by Liza Daly (Safari Books Online), Keith Fahlgren
  (Threepress Consulting Inc.), Anusha Nirmalananthan (Plastic Logic, Inc
 . ). What's it like to read your books on a Kindle?  Can consumers put y
 our content on their Sony Reader? Could you stand to read War and Peace 
 on an iPod Touch? In this session, we'll review the current set of popul
 ar e-readers with a focus on the reading experience: ease of use and pur
 chase, navigation, fonts and layout.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090211T215749
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5387
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5387
SUMMARY:Understand Your Consumer BEFORE You Define Your Strategy
DESCRIPTION:Presented by Angela D'Agostino (Bowker), David Thompson (Ran
 dom House Publishing, Inc.). Publishers historically have had little inf
 ormation on the end consumer (the reader) of their products (books). The
  times as well as the tools have changed that are now available to infor
 m strategic decisions. Come and listen to interesting stats on consumer 
 book buyer behavior and how publishers are using this data to inform dec
 isions about how to best target their audience online and offline.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090219T193802
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7818
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--7818
SUMMARY:Anatomy of a Content Platform
DESCRIPTION:Presented by Joseph Bachana (DPCI). As publishers are increa
 singly moving to make investments in their digital strategy, there are q
 uestions about what are the technologies that will best support that str
 ategy. Mr. Bachana will present how DAM, XML servers, Web content manage
 ment systems, text mining engines and multi-channel technologies support
  the publishers' digital needs, which you need today and which are not a
 s critical.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090215T013027
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5338
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--5338
SUMMARY:Speaking the Same Language: Universal Technology Standards in Pu
 blishing and Bookselling
DESCRIPTION:Presented by Kevin Smokler (Booktour.com), Otis  Chandler (G
 oodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media 
 Works), Colette Vogele (Vogele & Associates). Increasingly the publicity
  and operations of the book business involve the movement of data as muc
 h as physical product. This talk discusses the use of universal technica
 l standards for all stages of the publishing supply chain, particularly 
 for publishing professionals who have no idea what universal standards a
 re.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090212T174440
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7830
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--7830
SUMMARY:Topics from the TOC Tag Cloud
DESCRIPTION:Presented by Mac Slocum (O'Reilly), Kassia Krozser (Booksqua
 re.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Med
 ia), Kat Meyer (O'Reilly Media). The tag cloud featured on the Tools of 
 Change for Publishing blog is an organic representation of the important
  topics, companies and themes that consistently bubble up in TOCcoverage
 : e-readers, ebooks, mobile devices, revenue streams (or lack thereof), 
 and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T172500
DTSTART;TZID=US/Eastern:20090211T170000
DTSTAMP:20090311T164711
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7465
UID:http://www.toccon.com/toc2009--s2009-02-11-17:00--7465
SUMMARY:Good News from the Worst Writing Contest in the World
DESCRIPTION:Presented by Chris Baty (NaNoWriMo). National Novel Writing 
 Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year
  history and share some of the event's deeply hopeful signs for the publ
 ishing industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T180000
DTSTART;TZID=US/Eastern:20090211T172500
DTSTAMP:20090311T164714
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7944
UID:http://www.toccon.com/toc2009--s2009-02-11-17:25--7944
SUMMARY:The Open-Source Coffee Table Book: Publishing Pop Culture in the
  Digital Age
DESCRIPTION:Presented by Nina Paley (Nina Paley Productions, LLC). Why s
 hould techies have all the fun? The few publishers to embrace open conte
 nt focus primarily on technical books. But an increasing number of artis
 ts and pop culture creators are seeking alternatives to copy restricting
  their works. What works for Cory Doctorow's science fiction can also wo
 rk for graphic novels, art and coffee table books.
END:VEVENT
END:VCALENDAR