BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090221T005228
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6708
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6708
SUMMARY:eBooks I: Business Models and Strategy
DESCRIPTION:Presented by Michael Smith (International Digital Publishing
  Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins 
 Publishers), Cynthia Cleto (Springer Science+Business Media). Get a comp
 rehensive overview of the basics of eBooks including business issues dri
 ving ePublishing, business characteristics, business models, areas of ex
 perimentation, challenges and trends. In association with the Internatio
 nal Digital Publishing Forum (IDPF), we’ll consider each of these aspect
 s across Trade, Higher Education, Reference and STM Publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090221T005210
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6707
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6707
SUMMARY:Blogging and Social Media
DESCRIPTION:Presented by Chris Brogan (New Marketing Labs). You're worri
 ed about cost, control, and being consumed by the effort that blogging a
 nd social media seems to take. Or maybe you've heard that this is what y
 ou should do but don't have actionable first steps. Come to this session
  a novice and leave a knowledgeable implementer of social media strategi
 es and tools.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T211100
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6712
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6712
SUMMARY:eBooks II:  Formats, Standards, and Implementation
DESCRIPTION:Presented by Joshua Tallent (eBook Architects), Keith Fahlgr
 en (Threepress Consulting Inc.), Garth Conboy (eBook Technologies, Inc.)
 . The second of our two-part series on eBooks, this tutorial is all abou
 t implementation. We'll show you how to make your books into digital mas
 terpieces; cover the ePub format, discussing its special features and un
 fortunate pitfalls; and we'll take a look at the capabilities of the cur
 rent ePub readers and how you can make them work for your particular eBo
 oks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090303T045551
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5033
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5033
SUMMARY:Google Book Search: Past, Present, and Future
DESCRIPTION:Presented by Jon Orwant (Google). Google is trying to make e
 very book in the world findable on the web, and so far has digitized sev
 en million of them.  In this talk, I'll describe some of the features we
  provide for publishers, and give a sneak peek at some upcoming developm
 ents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090218T192550
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6968
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--6968
SUMMARY:Bringing Sexy Back to The Book Party in the Digital Age
DESCRIPTION:Presented by Laurel Touby (mediabistro.com). Remember the bo
 ok party? It’s  the one-night only, martini-fueled marketing tool publis
 hers have used for decades as a platform for building buzz around a fres
 h new book.  They’re seen as the lavish French kiss publishers give thei
 r authors before the long road of big book sales. There’s just one probl
 em- they don’t work.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090216T193603
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5105
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5105
SUMMARY:The Rise of eBooks
DESCRIPTION:Presented by Mark Coker (Smashwords, Inc.), Joe Wikert (O'Re
 illy Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleR
 ead.org), Russell Wilcox (E Ink). eBooks, written off just a few years a
 go as a massive failure, are on the rise again.  According to the latest
  industry data, ebooks are the fastest growing segment in an otherwise s
 tagnant trade book industry. This panel discussion, moderated by Mark Co
 ker, will cover the latest trends in the ebook business and provide publ
 ishers with actionable strategies to profit from the rise of ebooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090216T193643
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5182
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--5182
SUMMARY:Smart Women Read eBooks
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Angela James (
 Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC). While th
 e publishing industry waits for ebooks to become the next big thing, a t
 hriving ebook market targeted largely toward women has developed a loyal
  reader base, moved into territory traditionally occupied by mainstream 
 publishers, and changed the rules when it comes to pricing books and com
 pensating authors for their work. Discover how you can learn from these 
 success stories.
END:VEVENT
END:VCALENDAR