BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20081204T054224
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6709
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6709
SUMMARY:Copyright in Today's Digital Age
DESCRIPTION:Presented by Dru Zuretti (Copyright Clearance Center), Chris
 topher Kenneally (Copyright Clearance Center). Produced specifically for
  the publishing community, this tutorialfocuses on the basics of U.S. co
 pyright law, including a copyright holder's privileges and obligations, 
 and when permission may be required. The session will include topic over
 views, examples, and opportunities for discussion.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T202955
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6711
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6711
SUMMARY:Building Communities Around Content
DESCRIPTION:Presented by Francois Gossieaux (Beeline Labs & Society for 
 New Communications Research), Ed Moran (Deloitte Services LP). Original 
 content is an excellent catalyst for web community development, which me
 ans publishers are uniquely positioned to build relationships with estab
 lished communities, and perhaps even grow their own. In this session, we
 'll look at ways content can form the foundation of a web community effo
 rt.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T091500
DTSTART;TZID=US/Eastern:20090210T084500
DTSTAMP:20090311T164615
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7464
UID:http://www.toccon.com/toc2009--s2009-02-10-08:45--7464
SUMMARY:A Book is a Place...
DESCRIPTION:Presented by Bob  Stein (Institute for the Future of the Boo
 k). tbd
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T094500
DTSTART;TZID=US/Eastern:20090210T091500
DTSTAMP:20090311T164614
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7395
UID:http://www.toccon.com/toc2009--s2009-02-10-09:15--7395
SUMMARY:Literature as a (Web) Service
DESCRIPTION:Presented by Peter Brantley (BookServer Project). The explos
 ion of publications on the web, in combination with increasingly ubiquit
 ous broadband networks, accessible from ever-more mobile computing platf
 orms, leads us to consider how literature might serve as a collection of
  data to enable new services on the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T101500
DTSTART;TZID=US/Eastern:20090210T094500
DTSTAMP:20090213T165620
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7124
UID:http://www.toccon.com/toc2009--s2009-02-10-09:45--7124
SUMMARY:Digital Distribution and the Whip Hand: Don't Get iTunesed with 
 your eBooks
DESCRIPTION:Presented by Cory Doctorow (Happy Mutants LLC). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090303T045551
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5033
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5033
SUMMARY:Google Book Search: Past, Present, and Future
DESCRIPTION:Presented by Jon Orwant (Google). Google is trying to make e
 very book in the world findable on the web, and so far has digitized sev
 en million of them.  In this talk, I'll describe some of the features we
  provide for publishers, and give a sneak peek at some upcoming developm
 ents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090303T045610
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5230
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--5230
SUMMARY:Building a Better Web-based Book
DESCRIPTION:Presented by CJ Rayhill (Safari Books Online), Travis Alber 
 (ReadSocial and BookGlutton), Aaron Miller (ReadSocial), Liza Daly (Safa
 ri Books Online), Ben Vershbow (New York Public Library), Dave Gray (XPL
 ANE). Developing a digital reading interface raises social, aesthetic an
 d technical challenges. Panelists in this session will talk about interf
 ace development (web-based vs. client-based), technical decisions, commu
 nity requirements and intellectual property issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090216T193603
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5105
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5105
SUMMARY:The Rise of eBooks
DESCRIPTION:Presented by Mark Coker (Smashwords, Inc.), Joe Wikert (O'Re
 illy Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleR
 ead.org), Russell Wilcox (E Ink). eBooks, written off just a few years a
 go as a massive failure, are on the rise again.  According to the latest
  industry data, ebooks are the fastest growing segment in an otherwise s
 tagnant trade book industry. This panel discussion, moderated by Mark Co
 ker, will cover the latest trends in the ebook business and provide publ
 ishers with actionable strategies to profit from the rise of ebooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090211T191312
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5016
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5016
SUMMARY:If Shakespeare Had a Hard Drive: The Challenge of the Born-Digit
 al Belletrist
DESCRIPTION:Presented by Matthew Kirschenbaum (University Maryland). Thi
 s talk will consider the collision of the born-digital and traditional b
 elles-lettres. What happens to authors' original "manuscripts" when they
 're written electronically? Who saves multiple drafts and revisions of t
 he files? Are writers beginning to turn over their computers to archives
  as part of their "papers?" What will happen when scholars work with thi
 s material years down the road?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090216T193643
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5182
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--5182
SUMMARY:Smart Women Read eBooks
DESCRIPTION:Presented by Kassia Krozser (Booksquare.com), Angela James (
 Carina Press), Sarah Wendell (Smart Bitches, Trashy Books LLC). While th
 e publishing industry waits for ebooks to become the next big thing, a t
 hriving ebook market targeted largely toward women has developed a loyal
  reader base, moved into territory traditionally occupied by mainstream 
 publishers, and changed the rules when it comes to pricing books and com
 pensating authors for their work. Discover how you can learn from these 
 success stories.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090206T181317
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7462
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--7462
SUMMARY:Dynamic Publishing: Addressing the Evolution of Publishing Head-
 On
DESCRIPTION:Presented by Rainer Heckmann (Quark, Inc. ). Due in large pa
 rt to the proliferation of communication channels – print, Web, email, m
 obile - today’s publishers face dramatically evolving requirements for t
 he creation, production, and distribution of content. Dynamic publishing
  offers benefits across the publishing value chain to help organizations
  meet these market pressures.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T163000
DTSTART;TZID=US/Eastern:20090210T160000
DTSTAMP:20090213T165949
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7126
UID:http://www.toccon.com/toc2009--s2009-02-10-16:00--7126
SUMMARY:What Would Google Do with Publishing?
DESCRIPTION:Presented by Jeff Jarvis (Buzzmachine.com). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T170000
DTSTART;TZID=US/Eastern:20090210T163000
DTSTAMP:20090311T164627
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6664
UID:http://www.toccon.com/toc2009--s2009-02-10-16:30--6664
SUMMARY:Manifesto 2.0: What Does the Future Look Like for Publishers?
DESCRIPTION:Presented by Sara Lloyd (Pan Macmillan). Exploring a book pu
 blisher's manifesto for the twenty first century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T173000
DTSTART;TZID=US/Eastern:20090210T170000
DTSTAMP:20100906T080013
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7127
UID:http://www.toccon.com/toc2009--s2009-02-10-17:00--7127
SUMMARY:Jason Fried
DESCRIPTION:Presented by Jason Fried (37signals). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T180000
DTSTART;TZID=US/Eastern:20090210T173000
DTSTAMP:20090311T165211
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7128
UID:http://www.toccon.com/toc2009--s2009-02-10-17:30--7128
SUMMARY:Technology and Human Nature
DESCRIPTION:Presented by Jason Epstein (On Demand Books). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T230000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090311T165127
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7286
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7286
SUMMARY:Lightning Demos / Roundtables
DESCRIPTION:Tuesday's evening events continue with Lightning Demos and R
 oundtables.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T091500
DTSTART;TZID=US/Eastern:20090211T084500
DTSTAMP:20090311T164650
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7396
UID:http://www.toccon.com/toc2009--s2009-02-11-08:45--7396
SUMMARY:Building a New World Publishing Business: Lessons from Stanza
DESCRIPTION:Presented by Neelan Choksi (Lexcycle). In this keynote, Lexc
 ycle's Chief Operating Officer Neelan Choksi will share the lessons lear
 ned from delivering the Stanza Reader iPhone Application to the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T094500
DTSTART;TZID=US/Eastern:20090211T091500
DTSTAMP:20090311T173713
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6970
UID:http://www.toccon.com/toc2009--s2009-02-11-09:15--6970
SUMMARY:The Narrative is Changing: Sensors, Social Editors and the New S
 torytelling
DESCRIPTION:Presented by Nick Bilton (The New York Times R&D Labs). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T101500
DTSTART;TZID=US/Eastern:20090211T094500
DTSTAMP:20090311T164659
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7123
UID:http://www.toccon.com/toc2009--s2009-02-11-09:45--7123
SUMMARY:Reasons To Be Excited
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090219T154705
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5261
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--5261
SUMMARY:eBooks: How Soon Is Now
DESCRIPTION:Presented by Peter Balis (Wiley). The digital landscape has 
 changed dramatically over the past few years and Wiley, like many other 
 publishers has worked tirelessly to stay ahead of the curve by anticipat
 ing trends in technology and consumer behavior while managing costs and 
 workflows.  It is at once an extremely exciting time and a difficult tim
 e as seemingly every day brings a new eReader or proprietary format to t
 he fray.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090212T032735
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7397
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7397
SUMMARY:CEO Roundtable:  The Changing Role of the Publisher
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Clint Greenl
 eaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lu
 lu.com), Eileen Gittins (Blurb). The goal of this session is to talk abo
 ut the evolving landscape of publishing and how the worlds of traditiona
 l publishers and self-publishers are converging. Author platform is more
  important than ever before.  How do both types of publishers leverage t
 his?  What are each doing to help authors build their platforms?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090902T202341
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7122
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7122
SUMMARY:New Reading Habits, New Distribution Models
DESCRIPTION:Presented by Peter Brantley (BookServer Project), Susan Danz
 iger (DailyLit), Sol Rosenberg (Value Chain International, Ltd.), David 
 Wilk (Booktrix), Caroline Vanderlip (SharedBook Inc.), Jamie Carter (Pub
 lisher Alley). We are in a transitional period: basic reading and distri
 bution patterns are carrying over from traditional models, but these met
 hods are also being shaped by new habits and systems that are only begin
 ning to emerge. This panel will discuss the implications of this reading
 /distribution transition, the new economics at play, and the impact tech
 nology will have on future reading.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20081217T173136
LOCATION:Harlem (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7394
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7394
SUMMARY:Unleashing The Power of the Unbound Book
DESCRIPTION:Presented by Walter  Walker (codeMantra LLC), Melissa Lutchk
 us (CodeMantra, LLC). Gone are the days when a book was simply a physica
 l assembly of folded and gather pages, bound as a series of chapters in 
 a case or paperback perfect binding.  Gone are the days when the only fo
 rmats publishers had to concern themselves with were hard cover, trade p
 aperback or mass market paperback. In today’s world a book can be a file
  format;
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090211T215749
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5387
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5387
SUMMARY:Understand Your Consumer BEFORE You Define Your Strategy
DESCRIPTION:Presented by Angela D'Agostino (Bowker), David Thompson (Ran
 dom House Publishing, Inc.). Publishers historically have had little inf
 ormation on the end consumer (the reader) of their products (books). The
  times as well as the tools have changed that are now available to infor
 m strategic decisions. Come and listen to interesting stats on consumer 
 book buyer behavior and how publishers are using this data to inform dec
 isions about how to best target their audience online and offline.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090216T193905
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7582
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--7582
SUMMARY:Challenging Notions of "Free"
DESCRIPTION:Presented by Brian O’Leary (Magellan Media), Mac Slocum (O'R
 eilly), Chelsea Vaughn (Random House). As digital content has become mor
 e available and more commonly distributed in book publishing, fears of p
 iracy and lost sales have grown. The rise of peer-to-peer file sharing s
 ites has likely amplified these fears. While the debate over the impact 
 of "free" content has been at times heated, the discussions are more oft
 en than not characterized by a lack of hard data.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090218T224827
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5217
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5217
SUMMARY:The Long Tail Needs Community
DESCRIPTION:Presented by Gavin Bell (Nature). Working the long tail of s
 ales is an excellent plan in these leaner times. The other pieces are fa
 lling into place, ebooks and on demand printing, but how can you find ou
 t what is happening inside the long tail. Social networks are an effecti
 ve means of interacting with your community. This talk will explain the 
 what, why, and how of creating a successful community and how to make be
 tter books.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090311T191615
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5212
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--5212
SUMMARY:What Happens When Anyone Can Edit Your Book, Online?
DESCRIPTION:Presented by John Broughton (Author of an O'Reilly book). Th
 e book "Wikipedia: The Missing Manual" teaches readers how to edit onlin
 e Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia F
 oundation, the owner of Wikipedia, agreed to post this book online, on t
 he Wikipedia website, as fully editable content. This talk discusses the
  challenges of getting a book into wiki format, to be editable, and what
  happened after the book went online.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090220T220946
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/4989
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--4989
SUMMARY:Making an Impact with Travel Content - in Print, Online, and Mob
 ile
DESCRIPTION:Presented by Rob Flynn (John Wiley & Sons), Brice Gosnell (L
 onely Planet Publications), Cree Lawson (Travel Ad Network), Nathan Clap
 ton (TripAdvisor), Ensley Eikenburg (Frommer’s ). Travel publishers have
  been particularly successful in leveraging their content in multiple fo
 rmats, while continuing to maintain book sales. Why have travel publishe
 rs been successful and what can other publishers learn from them?  A pan
 el of experts will discuss how multiple platforms can strengthen brands 
 and grow vibrant publishing businesses.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090213T165118
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7132
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--7132
SUMMARY:Success Stories and Failures in Digital Publishing
DESCRIPTION:Presented by Mike  Shatzkin (The Idea Logical Company, Inc.)
 , Maria Bonn (University of Michigan University Library), D.C. Denison (
 The Boston Globe), Jesse McDougall (Catalyst Webworks), Andrew Bolwell (
 HP), Andrew Malkin (Overbrook Consulting Group). A growing industry requ
 ires experimentation, and experimentation inevitably leads to stories of
  success and failure. In this frank discussion, panelists will recount t
 heir digital content wins, losses, and lessons learned.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090215T013027
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5338
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--5338
SUMMARY:Speaking the Same Language: Universal Technology Standards in Pu
 blishing and Bookselling
DESCRIPTION:Presented by Kevin Smokler (Booktour.com), Otis  Chandler (G
 oodreads.com), Tim Spalding (LibraryThing), Kirk Biglione (Oxford Media 
 Works), Colette Vogele (Vogele & Associates). Increasingly the publicity
  and operations of the book business involve the movement of data as muc
 h as physical product. This talk discusses the use of universal technica
 l standards for all stages of the publishing supply chain, particularly 
 for publishing professionals who have no idea what universal standards a
 re.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090212T174440
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7830
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--7830
SUMMARY:Topics from the TOC Tag Cloud
DESCRIPTION:Presented by Mac Slocum (O'Reilly), Kassia Krozser (Booksqua
 re.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Med
 ia), Kat Meyer (O'Reilly Media). The tag cloud featured on the Tools of 
 Change for Publishing blog is an organic representation of the important
  topics, companies and themes that consistently bubble up in TOCcoverage
 : e-readers, ebooks, mobile devices, revenue streams (or lack thereof), 
 and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20081204T142639
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5186
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--5186
SUMMARY:Where Do You Go with 40,000 Readers? A Study in Online Community
  Building
DESCRIPTION:Presented by Ron Hogan (Shelf Awareness), John Scalzi (Scalz
 i Consulting), Patrick Nielsen Hayden (Tor Books), Tobias Buckell (self-
 employed). John Scalzi is the science fiction author whose personal blog
 , Whatever, has built up an audience of approximately 40,000 daily reade
 rs and won a Hugo for best fan writing. Patrick Nielsen Hayden is the ed
 itor at Tor who saw a novel Scalzi published online and saw a future "Ne
 w York Times" bestseller in the making. Publishing industry observer Ron
  Hogan talks with them about how it all happened.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T172500
DTSTART;TZID=US/Eastern:20090211T170000
DTSTAMP:20090311T164711
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7465
UID:http://www.toccon.com/toc2009--s2009-02-11-17:00--7465
SUMMARY:Good News from the Worst Writing Contest in the World
DESCRIPTION:Presented by Chris Baty (NaNoWriMo). National Novel Writing 
 Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year
  history and share some of the event's deeply hopeful signs for the publ
 ishing industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T180000
DTSTART;TZID=US/Eastern:20090211T172500
DTSTAMP:20090311T164714
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7944
UID:http://www.toccon.com/toc2009--s2009-02-11-17:25--7944
SUMMARY:The Open-Source Coffee Table Book: Publishing Pop Culture in the
  Digital Age
DESCRIPTION:Presented by Nina Paley (Nina Paley Productions, LLC). Why s
 hould techies have all the fun? The few publishers to embrace open conte
 nt focus primarily on technical books. But an increasing number of artis
 ts and pop culture creators are seeking alternatives to copy restricting
  their works. What works for Cory Doctorow's science fiction can also wo
 rk for graphic novels, art and coffee table books.
END:VEVENT
END:VCALENDAR