BEGIN:VCALENDAR
X-WR-CALNAME:O'Reilly Tools of Change for Publishing Conference 2009
VERSION:2.0
PRODID:Expectnation
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T120000
DTSTART;TZID=US/Eastern:20090209T083000
DTSTAMP:20090221T005228
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6708
UID:http://www.toccon.com/toc2009--s2009-02-09-08:30--6708
SUMMARY:eBooks I: Business Models and Strategy
DESCRIPTION:Presented by Michael Smith (International Digital Publishing
  Forum), Kenneth Brooks (Cengage Learning), Leslie Hulse (HarperCollins 
 Publishers), Cynthia Cleto (Springer Science+Business Media). Get a comp
 rehensive overview of the basics of eBooks including business issues dri
 ving ePublishing, business characteristics, business models, areas of ex
 perimentation, challenges and trends. In association with the Internatio
 nal Digital Publishing Forum (IDPF), we’ll consider each of these aspect
 s across Trade, Higher Education, Reference and STM Publishing.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T170000
DTSTART;TZID=US/Eastern:20090209T133000
DTSTAMP:20090211T211100
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6712
UID:http://www.toccon.com/toc2009--s2009-02-09-13:30--6712
SUMMARY:eBooks II:  Formats, Standards, and Implementation
DESCRIPTION:Presented by Joshua Tallent (eBook Architects), Keith Fahlgr
 en (Safari Books Online), Garth Conboy (eBook Technologies, Inc.). The s
 econd of our two-part series on eBooks, this tutorial is all about imple
 mentation. We'll show you how to make your books into digital masterpiec
 es; cover the ePub format, discussing its special features and unfortuna
 te pitfalls; and we'll take a look at the capabilities of the current eP
 ub readers and how you can make them work for your particular eBooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090209T203000
DTSTART;TZID=US/Eastern:20090209T183000
DTSTAMP:20090210T140547
LOCATION:Zanzibar (9th Ave and 45th Street)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7986
UID:http://www.toccon.com/toc2009--s2009-02-09-18:30--7986
SUMMARY:Opening Cocktail Reception (hosted by Mediabistro.com and O'Reil
 ly Media)
DESCRIPTION:We're kicking off the conference with a cocktail reception M
 onday evening at Zanzibar (9th Ave and 45th St.)
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T091500
DTSTART;TZID=US/Eastern:20090210T084500
DTSTAMP:20090311T164615
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7464
UID:http://www.toccon.com/toc2009--s2009-02-10-08:45--7464
SUMMARY:A Book is a Place...
DESCRIPTION:Presented by Bob  Stein (Institute for the Future of the Boo
 k). tbd
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T094500
DTSTART;TZID=US/Eastern:20090210T091500
DTSTAMP:20090311T164614
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7395
UID:http://www.toccon.com/toc2009--s2009-02-10-09:15--7395
SUMMARY:Literature as a (Web) Service
DESCRIPTION:Presented by Peter Brantley (BookServer Project). The explos
 ion of publications on the web, in combination with increasingly ubiquit
 ous broadband networks, accessible from ever-more mobile computing platf
 orms, leads us to consider how literature might serve as a collection of
  data to enable new services on the web.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T101500
DTSTART;TZID=US/Eastern:20090210T094500
DTSTAMP:20090213T165620
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7124
UID:http://www.toccon.com/toc2009--s2009-02-10-09:45--7124
SUMMARY:Digital Distribution and the Whip Hand: Don't Get iTunesed with 
 your eBooks
DESCRIPTION:Presented by Cory Doctorow (Happy Mutants LLC). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T113000
DTSTART;TZID=US/Eastern:20090210T104500
DTSTAMP:20090303T045551
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5033
UID:http://www.toccon.com/toc2009--s2009-02-10-10:45--5033
SUMMARY:Google Book Search: Past, Present, and Future
DESCRIPTION:Presented by Jon Orwant (Google). Google is trying to make e
 very book in the world findable on the web, and so far has digitized sev
 en million of them.  In this talk, I'll describe some of the features we
  provide for publishers, and give a sneak peek at some upcoming developm
 ents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T122000
DTSTART;TZID=US/Eastern:20090210T113500
DTSTAMP:20090303T045610
LOCATION:Broadway South (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5230
UID:http://www.toccon.com/toc2009--s2009-02-10-11:35--5230
SUMMARY:Building a Better Web-based Book
DESCRIPTION:Presented by CJ Rayhill (Safari Books Online), Travis Alber 
 (ReadSocial and BookGlutton), Aaron Miller (ReadSocial), Liza Daly (Safa
 ri Books Online), Ben Vershbow (New York Public Library), Dave Gray (XPL
 ANE). Developing a digital reading interface raises social, aesthetic an
 d technical challenges. Panelists in this session will talk about interf
 ace development (web-based vs. client-based), technical decisions, commu
 nity requirements and intellectual property issues.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T142500
DTSTART;TZID=US/Eastern:20090210T134000
DTSTAMP:20090216T193603
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5105
UID:http://www.toccon.com/toc2009--s2009-02-10-13:40--5105
SUMMARY:The Rise of eBooks
DESCRIPTION:Presented by Mark Coker (Smashwords, Inc.), Joe Wikert (O'Re
 illy Media, Inc.), April Hamilton (April Hamilton), David Rothman (TeleR
 ead.org), Russell Wilcox (E Ink). eBooks, written off just a few years a
 go as a massive failure, are on the rise again.  According to the latest
  industry data, ebooks are the fastest growing segment in an otherwise s
 tagnant trade book industry. This panel discussion, moderated by Mark Co
 ker, will cover the latest trends in the ebook business and provide publ
 ishers with actionable strategies to profit from the rise of ebooks.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T151500
DTSTART;TZID=US/Eastern:20090210T143000
DTSTAMP:20090215T013129
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/8479
UID:http://www.toccon.com/toc2009--s2009-02-10-14:30--8479
SUMMARY:Pricing Digital Products
DESCRIPTION:Presented by Allen Noren (O'Reilly Media, Inc.), Sara Lloyd 
 (Pan Macmillan), Neelan Choksi (Lexcycle). Is $9.99 the new "normal" for
  ebook pricing? Or is the sweet spot closer to $3.99, or $1.99, through 
 the iTunes store? As the age of ebooks dawns, publishers are struggling 
 to find pricing that works for their customers and their business models
 .
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T163000
DTSTART;TZID=US/Eastern:20090210T160000
DTSTAMP:20090213T165949
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7126
UID:http://www.toccon.com/toc2009--s2009-02-10-16:00--7126
SUMMARY:What Would Google Do with Publishing?
DESCRIPTION:Presented by Jeff Jarvis (Buzzmachine.com). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T170000
DTSTART;TZID=US/Eastern:20090210T163000
DTSTAMP:20090311T164627
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6664
UID:http://www.toccon.com/toc2009--s2009-02-10-16:30--6664
SUMMARY:Manifesto 2.0: What Does the Future Look Like for Publishers?
DESCRIPTION:Presented by Sara Lloyd (Pan Macmillan). Exploring a book pu
 blisher's manifesto for the twenty first century.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T173000
DTSTART;TZID=US/Eastern:20090210T170000
DTSTAMP:20100906T080013
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7127
UID:http://www.toccon.com/toc2009--s2009-02-10-17:00--7127
SUMMARY:Jason Fried
DESCRIPTION:Presented by Jason Fried (37signals). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T180000
DTSTART;TZID=US/Eastern:20090210T173000
DTSTAMP:20090311T165211
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7128
UID:http://www.toccon.com/toc2009--s2009-02-10-17:30--7128
SUMMARY:Technology and Human Nature
DESCRIPTION:Presented by Jason Epstein (On Demand Books). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T193000
DTSTART;TZID=US/Eastern:20090210T180000
DTSTAMP:20081203T192144
LOCATION:Exhibit Hall (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7285
UID:http://www.toccon.com/toc2009--s2009-02-10-18:00--7285
SUMMARY:Exhibit Hall Reception
DESCRIPTION:Have a drink and mingle with fellow TOC participants and vis
 it with sponsors during this informal evening event.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090210T230000
DTSTART;TZID=US/Eastern:20090210T193000
DTSTAMP:20090311T165127
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7286
UID:http://www.toccon.com/toc2009--s2009-02-10-19:30--7286
SUMMARY:Lightning Demos / Roundtables
DESCRIPTION:Tuesday's evening events continue with Lightning Demos and R
 oundtables.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T091500
DTSTART;TZID=US/Eastern:20090211T084500
DTSTAMP:20090311T164650
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7396
UID:http://www.toccon.com/toc2009--s2009-02-11-08:45--7396
SUMMARY:Building a New World Publishing Business: Lessons from Stanza
DESCRIPTION:Presented by Neelan Choksi (Lexcycle). In this keynote, Lexc
 ycle's Chief Operating Officer Neelan Choksi will share the lessons lear
 ned from delivering the Stanza Reader iPhone Application to the market.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T094500
DTSTART;TZID=US/Eastern:20090211T091500
DTSTAMP:20090311T173713
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/6970
UID:http://www.toccon.com/toc2009--s2009-02-11-09:15--6970
SUMMARY:The Narrative is Changing: Sensors, Social Editors and the New S
 torytelling
DESCRIPTION:Presented by Nick Bilton (The New York Times R&D Labs). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T101500
DTSTART;TZID=US/Eastern:20090211T094500
DTSTAMP:20090311T164659
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7123
UID:http://www.toccon.com/toc2009--s2009-02-11-09:45--7123
SUMMARY:Reasons To Be Excited
DESCRIPTION:Presented by Tim O'Reilly (O'Reilly Media, Inc.). TBD
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T114500
DTSTART;TZID=US/Eastern:20090211T110000
DTSTAMP:20090212T032735
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7397
UID:http://www.toccon.com/toc2009--s2009-02-11-11:00--7397
SUMMARY:CEO Roundtable:  The Changing Role of the Publisher
DESCRIPTION:Presented by Joe Wikert (O'Reilly Media, Inc.), Clint Greenl
 eaf (Greenleaf Book Group), Michael Hyatt (Thomas Nelson), Bob Young (Lu
 lu.com), Eileen Gittins (Blurb). The goal of this session is to talk abo
 ut the evolving landscape of publishing and how the worlds of traditiona
 l publishers and self-publishers are converging. Author platform is more
  important than ever before.  How do both types of publishers leverage t
 his?  What are each doing to help authors build their platforms?
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T123500
DTSTART;TZID=US/Eastern:20090211T115000
DTSTAMP:20090218T224827
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5217
UID:http://www.toccon.com/toc2009--s2009-02-11-11:50--5217
SUMMARY:The Long Tail Needs Community
DESCRIPTION:Presented by Gavin Bell (Nature). Working the long tail of s
 ales is an excellent plan in these leaner times. The other pieces are fa
 lling into place, ebooks and on demand printing, but how can you find ou
 t what is happening inside the long tail. Social networks are an effecti
 ve means of interacting with your community. This talk will explain the 
 what, why, and how of creating a successful community and how to make be
 tter books.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T144500
DTSTART;TZID=US/Eastern:20090211T140000
DTSTAMP:20090211T194839
LOCATION:Chelsea-Gotham (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/5249
UID:http://www.toccon.com/toc2009--s2009-02-11-14:00--5249
SUMMARY:If at First You Don't Succeed: Using Agile to Relaunch XML at Ce
 ngage Learning
DESCRIPTION:Presented by Greg Shepherd (Cengage Learning). Making change
 , like implementing XML in a publishing environment, is never easy but h
 ow change is introduced can have a big impact on its success. This talk 
 will tell the story of the human challenges Cengage Learning faced when 
 it used a top-down model to implement XML-based workflows. It will also 
 discuss how using Agile principles to relaunch XML has turned users into
  change agents.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T153500
DTSTART;TZID=US/Eastern:20090211T145000
DTSTAMP:20090213T165118
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7132
UID:http://www.toccon.com/toc2009--s2009-02-11-14:50--7132
SUMMARY:Success Stories and Failures in Digital Publishing
DESCRIPTION:Presented by Mike  Shatzkin (The Idea Logical Company, Inc.)
 , Maria Bonn (University of Michigan University Library), D.C. Denison (
 The Boston Globe), Jesse McDougall (Catalyst Webworks), Andrew Bolwell (
 HP), Andrew Malkin (Overbrook Consulting Group). A growing industry requ
 ires experimentation, and experimentation inevitably leads to stories of
  success and failure. In this frank discussion, panelists will recount t
 heir digital content wins, losses, and lessons learned.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T162500
DTSTART;TZID=US/Eastern:20090211T154000
DTSTAMP:20090212T174440
LOCATION:Empire-Hudson (7th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7830
UID:http://www.toccon.com/toc2009--s2009-02-11-15:40--7830
SUMMARY:Topics from the TOC Tag Cloud
DESCRIPTION:Presented by Mac Slocum (O'Reilly), Kassia Krozser (Booksqua
 re.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Med
 ia), Kat Meyer (O'Reilly Media). The tag cloud featured on the Tools of 
 Change for Publishing blog is an organic representation of the important
  topics, companies and themes that consistently bubble up in TOCcoverage
 : e-readers, ebooks, mobile devices, revenue streams (or lack thereof), 
 and more.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T172500
DTSTART;TZID=US/Eastern:20090211T170000
DTSTAMP:20090311T164711
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7465
UID:http://www.toccon.com/toc2009--s2009-02-11-17:00--7465
SUMMARY:Good News from the Worst Writing Contest in the World
DESCRIPTION:Presented by Chris Baty (NaNoWriMo). National Novel Writing 
 Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year
  history and share some of the event's deeply hopeful signs for the publ
 ishing industry.
END:VEVENT
BEGIN:VEVENT
DTEND;TZID=US/Eastern:20090211T180000
DTSTART;TZID=US/Eastern:20090211T172500
DTSTAMP:20090311T164714
LOCATION:Broadway North (6th Floor)
URL:http://www.toccon.com/toc2009/public/schedule/detail/7944
UID:http://www.toccon.com/toc2009--s2009-02-11-17:25--7944
SUMMARY:The Open-Source Coffee Table Book: Publishing Pop Culture in the
  Digital Age
DESCRIPTION:Presented by Nina Paley (Nina Paley Productions, LLC). Why s
 hould techies have all the fun? The few publishers to embrace open conte
 nt focus primarily on technical books. But an increasing number of artis
 ts and pop culture creators are seeking alternatives to copy restricting
  their works. What works for Cory Doctorow's science fiction can also wo
 rk for graphic novels, art and coffee table books.
END:VEVENT
END:VCALENDAR