Personal schedule for Chad Capellman
Download or subscribe to Chad Capellman's schedule.
Chris Brogan (New Marketing Labs)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
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Francois Gossieaux (Beeline Labs & Society for New Communications Research),
Ed Moran (Deloitte Services LP)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the
foundation of a web community effort.
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Norman Walsh (MarkLogic Corporation ),
Bill Kasdorf (Apex Content Solutions),
Bob Kelly (The American Physical Society),
John Gardner (ViewPlus Technologies, Inc.),
Marisa DeMeglio (DAISY Consortium)
This tutorial will demonstrate practical solutions for producing content in formats that are friendly to a wide audience while still maintaining quality. Focusing on different models of "book" presentation, we'll explore everything from eBook and audio book production to DAISY, SVG, and even VoiceML generation, demonstrating how all of these advances in publishing tie into XML accessibility.
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We're kicking off the conference with a cocktail reception Monday evening at Zanzibar (9th Ave and 45th St.)
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Cory Doctorow (Happy Mutants LLC)
TBD
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Jon Orwant (Google)
Google is trying to make every book in the world findable on the web, and so far has digitized seven million of them. In this talk, I'll describe some of the features we provide for publishers, and give a sneak peek at some upcoming developments.
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Dan Gillmor (Arizona State University's Cronkite School of Journalism & Mass Communication)
We know now that many books, especially timely non-fiction, can become
major elements of intellectual ecosystems -- including blogs,
websites, magazine excerpts, speaking gigs, consulting and more. In
the future those various activities could become part of a business
ecosystem as well, where all work to the benefit of each other in more
direct financial ways
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Scott Berkun (Berkun Consulting)
Talking about change is easy - making change happen in most organizations is ridiculously hard. But there are things we can learn from the history of technology, political revolution and change, and there is a playbook we can reuse to help us avoid easy mistakes and seemingly popular, but actually self-defeating approaches.
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Matthew Kirschenbaum (University Maryland)
This talk will consider the collision of the born-digital and traditional belles-lettres. What happens to authors' original "manuscripts" when they're written electronically? Who saves multiple drafts and revisions of the files? Are writers beginning to turn over their computers to archives as part of their "papers?" What will happen when scholars work with this material years down the road?
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Kate Eltham (Queensland Writers Centre),
Marc Prud'hommeaux (Lexcycle),
Brent Lewis (Harlequin),
Peter Brantley (BookServer Project)
More than half the world's population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?
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Mike Shatzkin (The Idea Logical Company, Inc.),
Laura Dawson (Firebrand Technologies),
Brian O’Leary (Magellan Media),
Ted Hill (THA Consulting)
Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset.
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Jeff Jarvis (Buzzmachine.com)
TBD
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Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first century.
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Jason Fried (37signals)
TBD
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Jason Epstein (On Demand Books)
TBD
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Tuesday's evening events continue with Lightning Demos and Roundtables.
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Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
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Nick Bilton (The New York Times R&D Labs)
TBD
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Tim O'Reilly (O'Reilly Media, Inc.)
TBD
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Peter Brantley (BookServer Project),
Susan Danziger (DailyLit),
Sol Rosenberg (Value Chain International, Ltd.),
David Wilk (Booktrix),
Caroline Vanderlip (SharedBook Inc.),
Jamie Carter (Publisher Alley)
We are in a transitional period: basic reading and distribution patterns are carrying over from traditional models, but these methods are also being shaped by new habits and systems that are only beginning to emerge. This panel will discuss the implications of this
reading/distribution transition, the new economics at play, and the impact technology will have on future reading.
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Gavin Bell (Nature)
Working the long tail of sales is an excellent plan in these leaner times. The other pieces are falling into place, ebooks and on demand printing, but how can you find out what is happening inside the long tail. Social networks are an effective means of interacting with your community. This talk will explain the what, why, and how of creating a successful community and how to make better books.
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John Broughton (Author of an O'Reilly book)
The book "Wikipedia: The Missing Manual" teaches readers how to edit online Wikipedia articles. O'Reilly Media, the publisher, and the Wikimedia Foundation, the owner of Wikipedia, agreed to post this book online, on the Wikipedia website, as fully editable content. This talk discusses the challenges of getting a book into wiki format, to be editable, and what happened after the book went online.
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Andrew Nachison (We Media),
Nick Bilton (The New York Times R&D Labs),
Jeff Jarvis (Buzzmachine.com),
Susan Mernit (BlogHer),
Matt Thompson (Reynolds Journalism Institute)
If we accept that media will never return to its pre-Internet form, what lies ahead for news? How will we use current and future digital tools to craft and disseminate information? What lessons can publishers of all types learn from the news industry's digital
transition? A panel of media experts will discuss these topics and others in this forward-looking session.
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Rob Flynn (John Wiley & Sons),
Brice Gosnell (Lonely Planet Publications),
Cree Lawson (Travel Ad Network),
Nathan Clapton (TripAdvisor),
Ensley Eikenburg (Frommer’s )
Travel publishers have been particularly successful in leveraging their content in multiple formats, while continuing to maintain book sales. Why have travel publishers been successful and what can other publishers learn from them? A panel of experts will discuss how multiple platforms can strengthen brands and grow vibrant publishing businesses.
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Ron Hogan (Shelf Awareness),
John Scalzi (Scalzi Consulting),
Patrick Nielsen Hayden (Tor Books),
Tobias Buckell (self-employed)
John Scalzi is the science fiction author whose personal blog, Whatever, has built up an audience of approximately 40,000 daily readers and won a Hugo for best fan writing. Patrick Nielsen Hayden is the editor at Tor who saw a novel Scalzi published online and saw a future "New York Times" bestseller in the making. Publishing industry observer Ron Hogan talks with them about how it all happened.
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Chris Baty (NaNoWriMo)
National Novel Writing Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year history and share some of the event's deeply hopeful signs for the publishing industry.
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Nina Paley (Nina Paley Productions, LLC)
Why should techies have all the fun? The few publishers to embrace
open content focus primarily on technical books. But an increasing
number of artists and pop culture creators are seeking alternatives to
copy restricting their works. What works for Cory Doctorow's science
fiction can also work for graphic novels, art and coffee table books.
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