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Personal schedule for Brian O’Leary

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8:30am Monday, 02/09/2009
Introduction to XML for Publishers
Tutorial
 Location: Columbia -Duffy (7th Floor)
Eric Severson (Flatirons Solutions)
Back by popular demand, this tutorial discusses how XML is central to many exciting publishing initiatives, especially bringing existing content to new media and devices. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will peek under the hood to see what’s happening without dwelling on technical details. Read more.
1:30pm Monday, 02/09/2009
Understanding and Profiting from Print On Demand
Tutorial
 Location: Chelsea-Gotham (7th Floor)
Ashley Gordon (Mockingbird Publishing)
Print on demand (POD) can counter rising costs and inefficiencies, but publishers shouldn't view it as the cure to all their ills. In this session we'll take a realistic look at POD technology, business models, strengths and weaknesses, and innovative uses. Read more.
2:30pm Tuesday, 02/10/2009
XML Recommendations and Lessons Learned: The StartWithXML Project
General
 Location: Chelsea-Gotham (7th Floor)
Mike Shatzkin (The Idea Logical Company, Inc.), Laura Dawson (LJNDawson), Brian O’Leary (Magellan Media), Ted Hill (THA Consulting)
Based on the results of six months of research, surveys, interviews, and analysis, the StartwithXML project offered a clear argument for developing intellectual property as XML documents from the outset. Read more.
11:50am Wednesday, 02/11/2009
Challenging Notions of "Free"
General
 Location: Broadway South (6th Floor)
Brian O’Leary (Magellan Media), Mac Slocum (O'Reilly), Chelsea Vaughn (Random House)
As digital content has become more available and more commonly distributed in book publishing, fears of piracy and lost sales have grown. The rise of peer-to-peer file sharing sites has likely amplified these fears. While the debate over the impact of "free" content has been at times heated, the discussions are more often than not characterized by a lack of hard data. Read more.
3:40pm Wednesday, 02/11/2009
Topics from the TOC Tag Cloud
General
 Location: Empire-Hudson (7th Floor)
Mac Slocum (O'Reilly), Kassia Krozser (Booksquare.com), Kirk Biglione (Oxford Media Works), Brian O’Leary (Magellan Media), Kat Meyer (Next Chapter Communications)
The tag cloud featured on the Tools of Change for Publishing blog is an organic representation of the important topics, companies and themes that consistently bubble up in TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or lack thereof), and more. Read more.
Sponsors
  • Impelsys Inc.
  • Ingram Industries
  • oXygen XML Editor
  • Adobe Systems, Inc.
  • codeMantra
  • Connotate
  • DPCI
  • Innodata Isogen, Inc.
  • LibreDigital
  • Lulu
  • Malloy
  • Mark Logic
  • Media Services Group
  • Quark, Inc.
  • ReadHowYouWant
  • RSuite
  • Safari Books Online
  • Smashwords, Inc.
  • Sterling Commerce
  • Verso Digital

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