Personal schedule for Kat Meyer
Download or subscribe to Kat Meyer's schedule.
Chris Brogan (New Marketing Labs)
You're worried about cost, control, and being consumed by the effort that blogging and social media seems to take. Or maybe you've heard that this is what you should do but don't have actionable first steps. Come to this session a novice and leave a knowledgeable implementer of social media strategies and tools.
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Francois Gossieaux (Beeline Labs & Society for New Communications Research),
Ed Moran (Deloitte Services LP)
Original content is an excellent catalyst for web community development, which means publishers are uniquely positioned to build relationships with established communities, and perhaps even grow their own. In this session, we'll look at ways content can form the
foundation of a web community effort.
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We're kicking off the conference with a cocktail reception Monday evening at Zanzibar (9th Ave and 45th St.)
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Peter Brantley (BookServer Project)
The explosion of publications on the web, in combination with
increasingly ubiquitous broadband networks, accessible from
ever-more mobile computing platforms, leads us to consider how
literature might serve as a collection of data to enable new
services on the web.
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Cory Doctorow (Happy Mutants LLC)
TBD
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Dan Gillmor (Arizona State University's Cronkite School of Journalism & Mass Communication)
We know now that many books, especially timely non-fiction, can become
major elements of intellectual ecosystems -- including blogs,
websites, magazine excerpts, speaking gigs, consulting and more. In
the future those various activities could become part of a business
ecosystem as well, where all work to the benefit of each other in more
direct financial ways
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CJ Rayhill (Safari Books Online),
Travis Alber (ReadSocial and BookGlutton),
Aaron Miller (ReadSocial),
Liza Daly (Safari Books Online),
Ben Vershbow (New York Public Library),
Dave Gray (XPLANE)
Developing a digital reading interface raises social, aesthetic and
technical challenges. Panelists in this session will talk about
interface development (web-based vs. client-based), technical
decisions, community requirements and intellectual property issues.
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Krishna Motukuri (Lulu.com),
Mike McGuinness (Scribd)
Author Storefronts, Widgets and Social Networking Apps, Oh My! "This panel discussion will feature Krishna Motukuri, SVP at Lulu.com,and weRead founder discussing how POD advances made self-publishing a viable alternative to the traditional publishing model giving authors more control over their book's future.
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Kate Eltham (Queensland Writers Centre),
Marc Prud'hommeaux (Lexcycle),
Brent Lewis (Harlequin),
Peter Brantley (BookServer Project)
More than half the world's population now has a mobile phone. What are the benefits of integrating a mobile content strategy into your publishing process? Can you afford to ignore it, or push it to the edges of your business?
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Jeff Jarvis (Buzzmachine.com)
TBD
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Sara Lloyd (Pan Macmillan)
Exploring a book publisher's manifesto for the twenty first century.
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Jason Fried (37signals)
TBD
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Jason Epstein (On Demand Books)
TBD
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Have a drink and mingle with fellow TOC participants and visit with sponsors during this informal evening event.
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Neelan Choksi (Lexcycle)
In this keynote, Lexcycle's Chief Operating Officer Neelan Choksi will share the lessons learned from delivering the Stanza Reader iPhone Application to the market.
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Nick Bilton (The New York Times R&D Labs)
TBD
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Tim O'Reilly (O'Reilly Media, Inc.)
TBD
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Liza Daly (Safari Books Online),
Keith Fahlgren (Threepress Consulting Inc.),
Anusha Nirmalananthan (Plastic Logic, Inc. )
What's it like to read your books on a Kindle? Can consumers put your
content on their Sony Reader? Could you stand to read War and Peace on
an iPod Touch? In this session, we'll review the current set of
popular e-readers with a focus on the reading experience: ease of use
and purchase, navigation, fonts and layout.
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Angela D'Agostino (Bowker),
David Thompson (Random House Publishing, Inc.)
Publishers historically have had little information on the end consumer (the reader) of their products (books). The times as well as the tools have changed that are now available to inform strategic decisions. Come and listen to interesting stats on consumer book buyer behavior and how publishers are using this data to inform decisions about how to best target their audience online and offline.
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Joseph Bachana (DPCI)
As publishers are increasingly moving to make investments in their digital strategy, there are questions about what are the technologies that will best support that strategy. Mr. Bachana will present how DAM, XML servers, Web content management systems, text mining engines and multi-channel technologies support the publishers' digital needs, which you need today and which are not as critical.
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Kevin Smokler (Booktour.com),
Otis Chandler (Goodreads.com),
Tim Spalding (LibraryThing),
Kirk Biglione (Oxford Media Works),
Colette Vogele (Vogele & Associates)
Increasingly the publicity and operations of the book business involve the movement of data as much as physical product. This talk discusses the use of universal technical standards for all stages of the publishing supply chain, particularly for publishing professionals who have no idea what universal standards are.
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Mac Slocum (O'Reilly),
Kassia Krozser (Booksquare.com),
Kirk Biglione (Oxford Media Works),
Brian O’Leary (Magellan Media),
Kat Meyer (O'Reilly Media)
The tag cloud featured on the Tools of Change for Publishing blog is an organic representation of the important topics, companies and themes that consistently bubble up in TOCcoverage: e-readers, ebooks, mobile devices, revenue streams (or lack thereof), and more.
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Chris Baty (NaNoWriMo)
National Novel Writing Month founder Chris Baty will talk about NaNoWriMo's improbable ten-year history and share some of the event's deeply hopeful signs for the publishing industry.
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Nina Paley (Nina Paley Productions, LLC)
Why should techies have all the fun? The few publishers to embrace
open content focus primarily on technical books. But an increasing
number of artists and pop culture creators are seeking alternatives to
copy restricting their works. What works for Cory Doctorow's science
fiction can also work for graphic novels, art and coffee table books.
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